Metric Gaming, a leading sports betting technology and trading specialist, has revealed that it has entered into a strategic partnership with multi-award winning data and trading services provider Sporting Solutions.
In terms of the agreement between the parties, which will mark Metric Gaming’s entrance into the sports book platform market where it aims to disrupt the industry with its “dernier cri”, mobile-optimized technology, Metric Gaming and Sporting Solutions will distribute each other’s sports wagering products.
Metric Gaming is known to have developed a strong industry reputation for delivering state-of-the-art, next generation, in-play betting services and has already signed several high-profile customers for its flagship SuperLive products as well as in-play feed-out prices.
Sporting Solutions has been awarded a license which will see it distribute Metric’s in-play pricing feeds throughout Sporting Solutions’ high-profile global customer base in exchange for Metric receiving Sporting Solutions’ comprehensive content and pricing solutions which will help to supplement Metric’s sports book offering.
According to Peter Bertilsson, Metric Gaming’s Chief Executive Officer, their market research has definitively shown an industry appetite to shed legacy technology in favor of advanced, mobile-first platforms like theirs, which can seamlessly handle the types of in-play, instant-gratification wagering opportunities that are taking over the betting landscape. He added that they were looking for a trusted and well-established partner to complement their sports book platform while also providing access to a valuable customer distribution network, making Sporting Solutions an easy choice.
Ronnie Whelan, a Business Development Director at Sporting Solutions, added that they are focused on meeting their current and future partners’ aspirations for leading in-play coverage, additional content, innovation and quick product delivery, and were naturally drawn to Metric’s exciting portfolio of services. Whelen added that they see many obvious synergies between their companies and eagerly look forward to exploring all the opportunities that they expect this partnership to yield.