Seaniemac Selects Omptima Sportsbetting and Gaming Platform

Seaniemac, a leading UK and Ireland facing online sports betting and e-gaming operator, announced in a statement on Wednesday that it has entered into an agreement with OPTIMA, a Cadiz-based software development firm in terms of which it will set up its new multi-channel gaming suite platform.

The new agreement between the parties includes the provision of the Margin Maker 2 system as well as the set-up of a new web and mobile front-end products. Trading is scheduled to commence next month.

Shane O’Driscoll, Chief Executive Officer of SeanieMac, commented on the deal by saying that the significance of moving from a white-label led operation to licensing their own software is a massive leap forward in their business development and growth strategy. He added that this places them firmly in the “driver’s seat” and further accelerates their plans of becoming a premier online bookmaker and industry leader.

Garreth Core, Chief Operating Officer of SeanieMac, revealed that they are thrilled to announce their new partnership with one of the world’s leading sports betting and gaming platform software suppliers, OPTIMA. He went on to say that the agreement will see them having full flexibility over their business and enables them to offer their customers more value, more opportunities, a superb desktop and mobile user experience.

Jacob Curciel, Chief Executive Officer and founder of OPTIMA, added that they are extremely thrilled to have the chance to work with SeanieMac for the development of a dedicated full OPTIMA sports betting and e-gaming multichannel suite.



SportPesa pens down a shirt sponsorship deal with Hull City

Every year before start of the premier league season we have ever had several sponsorship deals being taking place with league clubs, and when it comes to explore the business opportunities, sportsbooks are always on the top hence they often sign up with soccer clubs to increase their revenue coming from soccer bets. African online sports betting operator SportPesa is one such operator who has now signed a shirt sponsorship deal with English Premier League football club Hull City for a three years period. According to the latest agreement, players of the Hull City will wear shirts bearing the SportPesa logo during 2016-17 to 2018-19 seasons and in between there is also a clause that requires English club to play friendlies with a select Kenyan side though details on this game are not yet revealed. Since any such friendly will bring SportPesa on the top of running sportsbooks in the region, this deal is going to be a fruitful association for the sports betting operator and as far its money input is concerned, reportedly, deal is worth a record £10 million (€11.9 million/$13.1 million) although nothing official has until been declared either from the club or betting operator.

Taking it a milestone deal to expand their brand into the world’s sports betting market especially after their partnership with the Kenya Rugby Union (KRU) which happens to be the national governing body of soccer, Ronald Karauri, chief executive of SportPesa said, “This is a big milestone for SportPesa as it marks the scaling of a Kenyan brand into the global market. The SportPesa platform will now be available in the United Kingdom and later in the year present in several African countries. One year from now we will have presence in at least four continents.”

Likewise, Hull commercial director Simon King is also taking it a great opportunity to increase the fan following of their side into this region, he added, “The deal is by far the largest in our history and a sign of our ambition to grow our club and become a household name in our sport globally.”

ESSA Strengthens Co-operation with International Olympic Committee

The regulated betting industry’s integrity body ESSA and its members has strengthened its co-operation with the International Olympic Committee (IOC) in the lead up to the Rio 2016 Olympic Games next month and will be employing a heightened level of security during the Games in order to protect the event from betting-related corruption.

The co-operation encompasses IOC’s Integrity Betting Intelligence System (IBIS) and will cover all 306 events during the Games as well as a recently established collaboration with Interpol.

According to Khalid Ali, the Secretary General of ESSA, sport is not sport unless it is fair and its outcome is not predetermined, and while they have not seen any unusual betting activity in previous Games, they are not complacent about the dangers that corrupters continue to present to the sporting and betting sectors.

Paquerette Girard Zappelli, the IOC’s Ethics & Compliance Chief Officer, revealed that the information sharing relationship with betting companies is a major pillar of the IOC’s integrity strategy and is a crucial part of the IBIS system. Zappelli went on to say that the IOC welcomes the continuing commitment of ESSA and its members in this fight.

ESSA has continued to expand its membership base and information sharing agreements with regulatory authorities and most recently concluded deals with the French and Lithuanian regulators to add to existing partnerships with the Gibraltar, UK, Malta and Alderney. The association currently includes 21 of the world’s largest regulated betting operators that feed into its alert and reporting system which they will employ in order to identify suspicious betting during the Games.

Ladbrokes’ new initiative: Mirror Fantasy iTeam league

Fantasy sports seem to have been raining these days hence more and more sportsbooks are offering interesting odds for players to bet on their fantasy sports events. Ladbrokes is one such sports betting operator who has now launched its own mini-league on its Mirror Fantasy iTeam fantasy football mobile application where any bettor can choose team of players from the English topflight and bet on their fantasy competitions. This is actually the right time to capitalize on the rising popularity of the fantasy sports since there is no major league underway hence there is kind of drought in soccer betting and Ladbrokes is eyeing to these bettors and enticing them to place their bets on hypothetical games being played in the fantasy league. Moreover, this league will also carry lots of prizes to the tune of £10,000 with a grand prize of £1,000 free bet to the winner. Apart from the lump sum payment, there will be 10 more monthly prizes of £400 each along with 38 weekly prizes of £200 each which will add more excitement to the fantasy league.

The Fantasy iTeam app actually has more than 1.2 million users that belong to the entire world and it has other features like real-time transfers, almost instant and interactive newsfeed with scores, and squad news which is going to play a vital role in the success of the upcoming fantasy league.

Talking about the new initiative and if it is going to work in upcoming English season, Fantasy iTeam commercial director Phil Shaw said, “We’re thrilled to be working alongside Ladbrokes ahead of the new Premier League season. Their generous prize pool will give users that extra reason to download the app and show they can create the best iTeam.”

Likewise Alex Donohue of Ladbrokes also added, “We’re excited to be working with Mirror Fantasy iTeam for the season ahead. After a captivating year culminating in 5,000/1 shots Leicester City winning the title, all eyes will be on the Premier League and we’re proud to support one of the world’s biggest fantasy football communities.”

Sports betting banned in Alebtong District of Uganda

Since Sports betting has ever been a luring business more and more operators are trying to check their luck in this money rolling industry and in this process this is also true that we have lots of illegitimated operators who are running their services without having a license and this growing practice is somehow creating a menace in some regions. The Alebtong District of Uganda is one such place where he have had a shocking increase in the financial crime rate and fingers are being raised over the illegal sports betting and gambling machines, which are procured from outside, for this sudden increase in the crime rate. Along with, online operators who claim to have a legitimate license are as well grossly found in violation of land laws in providing their betting services hence number of complaints against them is also rising. To counter the growing negative impact of the sports betting as well gambling, the district leadership has banned the operation of sports betting and gambling businesses in the district.

All the operators, who have been providing their services in the district, are given a three days ultimatum to wind up and leave the place as soon as possible to avoid the arrest and further legal proceedings. The district chairperson, Mr Denis Johnson Okello said over the sudden change in government policies around sports betting, “Majority of our young people have abandoned productive engagements and have opted to make money through gambling. This is reducing the level of productivity in the district.”

He is supported by the every betting expert as well who has sensed the side effects of unregulated sport betting market in the region much earlier. Police Commander, Mr Rogers Sseguya, though unaware of the ban, assures any such notification will be implemented to cut down the crime rate in the State. Experts are also talking about a legal framework to allow only legitimated operators to offer their services in the state and their operations should be governed by well-defined policies as it happens in other parts of the world to cut down the menace of financial crimes as it is happening in the state today.