My Club Betting has revealed that it will soon be launching its new Sportsbook after partnering with FSB Technology (UK) Ltd.
In terms of the deal FSB will trade a much wider and more varied selection of sports for pre-match as well as in-play markets for the operator that will include their market leading UK horse racing product.
My Club Betting is capable of providing a white label affiliate solution to more than 100,000 grassroots sports clubs all over the United Kingdom and partnering with FSB will enable the company to utilize their API’s and UK license and continue to create a custom-made front end for their customers.
Bernard Casey, the Chief Executive Officer of My Club Betting, commented on the deal by saying that they are delighted to partner with FSB Technology, which is an exciting step forward for the company, as their managed sports betting service includes a proprietary live sports betting platform and real-time algorithmic pricing models. He added that My Club Betting, in association with FSB, have now developed a service that will offer a much better customer experience and help provide sports clubs and organizations with everything needed to generate their own revenue stream.
According to Richard Thorp, FSB’s Business Development Director, the flexibility of their platform is great for My Club Betting and they are delighted to be supplying them with their fully-managed service. Thorp added that as well as a diverse range of data feeds, a top trading team and a wide variety of sports, they will also have their modern CRM tools at their disposal with will enable them to tailor offers to specific customers.