The four day Cheltenham Festival horse racing event created an excellent opportunity for UK punters to wager on this exciting fest, but also created good returns for UK bookmakers. One such bookie, OpenBet, lauded the event, saying that it had handled more the 25 million bets and 146 million account transactions over the four day period. A record 63% of all bets were placed via mobile devices, indicating the huge rise in popularity of smartphones and tablets among punters.
At the height of the betting frenzy surrounding the Cheltenham Open, the number of sports bets placed PER MINUTE was 20,000 – a forty percent increase over the same event last year.
OpenBet’s chief executive, Jeremy Thompson Hill said that he was very proud of the group’s performance and reliability throughout a significant and demanding event such as the Cheltenham Open – the second busiest race fixture of the year.
“The fact that a global retail giant like Amazon averaged 3,840 orders per minute on Black Friday shows the sheer scale of our sports betting and account platform,” said the CEO proudly.
Thompson Hill also pointed out the significant mobile statistics and said that they underline an ongoing change in player behavior. He applauded OpenBet’s commitment to an “omni-channel strategy in delivering technology that supports player needs and provides the performance OpenBet is known for.”