Betfair, one of the world’s largest internet betting exchange operators, has announced that it has signed a sponsorship deal with English Premier League soccer side Liverpool FC.
In terms of the deal Betfair will be Liverpool’s official betting and gaming partner in Spain, the UK, Ireland, Bulgaria, Italy and Denmark.
The new sponsorship deal will also see Betfair offering digital messages connected to Liverpool, advertising on social media platforms ahead of Liverpool games, attaching its name to the Liverpool WiFi gateway and advertising in match day programs.
Mark Ody, the Brand Director at Betfair, commented on the deal by saying that everything about Liverpool Football Club is iconic, including The Kop, the liverbird on the club’s jersey, the passionate fans as well as the entertaining football. Ody added that it is a fantastic match as Betfair excites consumers with a supercharged betting experience that is bound to bring fans closer to the action through their innovative products.
According to Billy Hogan, Liverpool Football Club’s Chief Commercial Officer, they are absolutely delighted to be joining forces with one of the world’s largest online betting organizations. Hogan also said that regionalizing partnerships means that they are in a position to work with brands, such as Betfair, in countries where they have the strongest presence and where their footprint can best match their brand objectives. He added that the deal with Betfair is part of the club’s evolving global betting partnership strategy, which is now focused on brands that deliver a “geo-targeted betting experience” and that ultimately this means that they can deliver relevant and engaging programs in those regions.
It is hoped that this new sponsorship deal is what Liverpool needs in order to right their season and prevent it from finding itself in the position of fighting to stay in the Premier League instead of fighting to win the league position that they were in last season.
After 12 games of the 2014/15 season Liverpool currently sits 12th in the Premier League table.