Ladbrokes to Sponsor Brisbane Bullets


Ladbrokes is thrilled to announce that it has been named a Major Associate Partner and Official Betting Partner to Australian Professional Men’s Basketball team, the Brisbane Bullets.

Commenting on the sponsorship, Dean Shannon, Ladbrokes Digital Australia Chief Executive Officer, revealed that they are incredibly proud of the footprint they have been able to make in Australia, both as a wagering as well as supporter of key sport and racing clubs.

Shannon went on to say that they agreements are not something that they take on lightly and that they feel that the Brisbane Bullets are the kind of club which share the values that they do and hope and expect that this will be a long and fruitful partnership.

The agreement will see Ladbrokes’ logo featuring on the back of the Brisbane Bullets’ playing uniform as well as other promotional opportunities.

Ladbrokes is a leader in the global betting and gaming market, with over 125 years’ experience and an Australian head office based in Brisbane.

Mitchell Murphy, Brisbane Bullets’ Chief Executive Officer, said that they are thrilled to have Ladbrokes as a major partner and welcome them into the Brisbane Bullets family.

Murphy also said that to have committed corporate partners like Ladbrokes and the associated revenue is vital to ensure that they can provide their first-rate coaching staff with resources to give them every possible chance to achieve consistent on court success.

He went on to say that Ladbrokes has a proud history and he is sure the company’s association with the Brisbane Bullets will further enhance their brand and increase market share.


Betway Extends Partnership with West Ham

West Ham United are thrilled to announce that the Club has renewed its partnership with principal sponsors Betway. The Club’s renewed sponsorship agreement with Betway is the biggest in West Ham United’s history.

The new three-year sponsorship deal with Betway has been renewed owing to West Ham’s vision, superb new stadium and success and will extend Betway’s partnership through to the 2019/20 season.

The Club originally entered into a sponsorship agreement with Betway in February of last year and it is due to the enormous success of the agreement to date that both parties were eager to secure the significant extension that was announced on Tuesday, 23rd August 2016.

Betway is a leading player in the European betting, casino, bingo and poker markets. The group employs over 1,000 people and is known to provide its customers with a fun, informed and bespoke betting experience which is supported by a secure and safe environment.

Karren Brady, West Ham’s Vice-Chairman, commented on the agreement by saying that it is further evidence of the continued upward trajectory of the Club, especially as they settle into their new home, the London Stadium. She went on to say that they are thrilled to extend their relationship with Betway, signing their biggest ever commercial deal in the process.

Anthony Werkman, Managing Director at Betway, revealed that they are delighted to renew their agreement with West Ham United and proud to maintain their close association with one of the most historic teams in English football, during such a hugely significant era for the Club.



888 to launch Romania operations from Sep1 while IGT secures Class II licenses

After failing to secure the takeover deal in partnership with Rank for William Hill last week, 888 has now decided to move on and expand its business in other regions. Accordingly, they have started offering online gambling services in Romania. According to initial reports coming in from the group, they will roll out their online casino, poker, and sports betting services from September 1 and taking it as their next highly optimistic expansion plan to cover nontraditional gambling markets, 888 chief executive Itai Frieberger said: “888 has been one of the world’s leading and trusted gambling operators for almost two decades, powered by our award-winning, proprietary software and services.

“Our flagship brands, 888poker, 888casino and 888sport, operate in several regulated markets around the world, including the United Kingdom, Spain and Denmark, and have been an online destination of choice in these markets for years.

“We aim to offer to Romanian players as a global brand with a unique, local flavour.”

In similar developments elsewhere, International Game Technology (IGT) has also been granted two licenses to operate within Romanian domicile as online gambling and sports betting operator. Although the licenses they have obtained come under class II category that entitles them to manage the platform and software provision, from the National Gaming Office in the country along with they will also offer its remote game server to customers in Romania. Gianluca Ballocci, IGT vice-president commercial interactive sales and B2C operations, talks about their new license and how it could give them a lead in this region, he said: “The granting of these licences in Romania further enhances the IGT group’s presence in key regulated markets, and extends our support for our customers’ growth strategy.”

Notably, Romania has been on the radar of many gambling and sports betting operators off late hence we have several new licenses authorizing the offshore operators to operate within the national limits of the country. But, each of them has been given a specific authority to operate to provide a level playing field to all the operators willing to serve the Romanian gamblers.

iSoftBet to offer NSoft virtual games on its Game Aggregation Platform

In the wake of growing demand of virtual sports betting, more and more sportsbooks are tiding their shoe to enhance their portfolio with diversified virtual games. Since this is still a specialized job hence betting operators are entering into the field in association with specialist solutions providers of this field and UK based iSoftBet is one such betting operator who has now signed up with NSoft to add virtual sports services into its already enriched gaming portfolio. To start with, virtual services will be made available on its Game Aggregation Platform (GAP) and it will also have draw-based titles ‘Lucky Six’ and ‘Lucky X’, as well as virtual greyhound, horse and drag racing along with Betradar games such as ‘Virtual Football League’ and ‘Virtual Tennis Open’ will also be available through NSoft’s sales channels. If it goes successful in coming months, plans are to add more virtual games into it with more lucrative sign up bonus so more and more players could opt for their services only.

Talking about the initiative and how successful it is going to be for them, iSoftBet head of business development Michael Probert said, “We are continuously striving to offer our customers the latest and most exciting casino games and put a lot of effort into finding and integrating them. We are extremely happy to be able to now offer NSoft content to our clients and we look forward to a long and successful cooperation with them.”

Likewise, NSoft also added its views over the deal and believes this partnership will be long lasting. Its chief executive Stjepko Cordas, added: “Strong and long-term partnerships are essential for further growth, and we recognised the potential of integrating our virtual games within iSoftBet’s GAP. The deal will help us expand to UK, Italy, Spain, Denmark and Portugal, while iSoftBet will enrich their portfolio with our products.”

This is precisely third such deal of the month by iSoftBet and looking at the way they are spreading their arms in every department of sport betting, it looks they are eager to secure a prime space for them in the European online sports betting market.

Betstars Partners Premier League Champions Leicester City Football Club

Amaya’s online sports betting subsidiary, BetStars is thrilled to reveal that it has secured a deal in terms of which it will become the official betting partner of reigning English Premier League champions Leicester City Football Club for the upcoming 2016-17 season.

The deal will see BetStars receive a full suite of rights which includes recourse to the Leicester City club crest and player imagery as well as access to a few players in order to create promotional material and develop marketing campaigns. The rights also include LED advertising and fixed stadium branding and the opportunity to offer fans exclusive odds and promotions on Leicester City matches throughout the season.

Eric Hollreiser, Amaya Vice President of Corporate Communications, commented on the deal between the parties by saying that Leicester City Football Club changed the game in terms of who can win the Premier League and how it can be won – in the same way that BetStars is striving to be a game-changer.

Hollreiser went on to say that Leicester defied the odds to take on the big boys of English football and win the Premier League, and BetStars is endeavoring to do the same in sports betting with innovative products such as Spin & Bet. He added that they cannot wait to be part of the next chapter in this truly amazing story.

BetStars is celebrating the partnership by offering Foxes fans an opportunity to win a bet on Leicester City defending their Premier League title at last year’s odds of 5000/1.