Since sports-betting has always been one of the easiest ways to win erroneous amount of money at almost zero investment, Europe has been the key hub for this ancient money wagering practice. For that reason, there are a maximum number of sportsbooks having their presence in Europe especially UK market and they keep expending their market to lure new bettors more and more and bet-at-home is one such giant who has knowingly been among the most preferred betting hub for all the aspiring sports bettors. Since soccer has a dominating share in online sports betting, almost every sportsbook wants to be associated with one of the soccer club to encash its popularity in marketing its services hence leading European online gambling and sports betting company has tied up with German Bundesliga football club Schalke 04 and become its official betting partner.
This is knowingly the first such extension by bet-at-home with a German club hence they are optimistic to expand their active bettors database by offering much lucrative betting odds including a mouthwatering sign up bonus and all that. Although, this deal has been in existence back since 2011 but latest extension is being taken as the costliest one for the betting operator as they are asked to pay heaviest amount for two years extension that will capacitate them to use LED advertising inside the club’s Veltins-Arena home stadium. Apart from Schalke, bet-at-home also has a running shirt sponsorship with Bundesliga rival Hertha Berlin, yet they are allowed to add their services advertisement on Veltins-Arena side’s official web portal which is expected to generate highest revenue for the betting operator as club’s home portal is among the most visited web space by the soccer fans.
While more details about the latest contract addition are not revealed but it is expected to be the costliest one for betting operator. Anyways, talking about the extension and if it is going to be fruitful for the club, Alexander Jobst, chief marketing officer at Schalke, said, “We are delighted to continue the partnership with bet-at-home.com in the coming years. We focus on continuity and trust in the partner, and both of these components fit with bet-at-home.”