Ladbrokes Confirms Betstar Deal

Ladbrokes

The industry leading UK gambling group, Ladbrokes, has confirmed that it has purchased the Australian online sports betting group, Betstar. Rumors were circulating in a number of media reports recently that Ladbrokes paid A$22 million for the group, a number that was also confirmed by the UK powerhouse.

Betstar performs well in its predominantly Australian market, boasting around 40,000 registered customers. In its past financial year, Betstar customers staked $214 million and the company generated gross wins of $12.9 million.
Ladbrokes will not cannibalize the Betstar brand and has said that it will maintain the brand.

Ladbrokes already has a several interests in the Australian market. In 2013, the company set up Ladbrokes.com.au, following the purchase of Bookmaker.com.au.

“Australia represents one of the most vibrant regulated sports betting markets in the world and today’s announcement will see us add new customers to our growing presence. It offers us a chance to improve our market share and bring the innovative product development and marketing skills displayed by Ladbrokes.com.au to a wider audience,” said Damian Cope, the managing director of Ladbrokes’ international operations.

The purchase will provide Ladbrokes with a stronger presence in Australia, especially as it struggles to keep up with competitors on its home turf in the UK. Ladbrokes has not managed to keep pace with rival William Hill’s online growth and is looking at other markets to maintain revenue growth.

Boylesports Becomes Sponsor of 2014 Grand National

Ladbrokes

Leading independent bookmaker, Boylesports, will have its name put to the 143rd edition of Ireland’s most esteemed horse race, the steeplechase.

Following an agreement between Boylesports and the Fairyhouse Racecourse in County Meath, the steeple chase in Ireland will be named the Boylesports Irish Grand National.

As in previous years, this year’s prestigious event will take place on Easter Monday which falls on 21st April this year offering a prize fund of €250,000.

The General Manager of the Fairhouse Racecourse, Peter Roe, said that it was fantastic for them to welcome such an esteemed brand as Boylesports as the new sponsor of the Irish Grand National and that Boylesports already have a wonderful relationship with Irish racing. Roe added that this event has always been the “Race of the People” and is an event that captures the imagination of every man, woman and child in the country. Roe also said that the Irish Grand National is the race where the syndicate, the small owner as well as the trainer has the chance to come and take on the most famous names in the sport.

John Boyle, the Founder, Owner and Chief Executive Officer of Boylesports has revealed that they are delighted to announce the sponsorship of the Irish Grand National. Boyle added that the Irish Grand National is the most iconic race of the year and is one of the biggest events to take place in Ireland’s sporting and social calendar and with a prize fund of €250,000

UK Gambling Groups See Share Prices Drop

Ladbrokes

UK high street bookmakers such as Ladbrokes and William Hill saw their share prices continue to drop on the London Stock Exchange after the government revealed its 2014 budget, announcing that Machine Games Duty on fixed odds betting terminals would rise from 20% to 25%. The sharp rise in duty on machines offering the highest stakes has been described as a “painful loss” for bookmakers.

The news comes as a blow for UK bookmakers as they struggle to organize their companies ahead of the new Point of Consumption tax that will come into affect at the end of the year. The government ruled that tax will need to be paid based on the physical location of the player (point of consumption) and not where the online gambling operator is located. A number of bookmakers left the UK to relocate their online operations in tax-friendly havens such as Gibraltar several years ago, mainly to escape Britain’s high taxation rates. Now, however, they will need to reconsider the economic viability of remaining in Gibraltar since they will be taxed based on where their players are located. The new POC tax comes hand in hand with new laws that require all operators who have UK customers to carry a license by the UK Gambling Commission.

Experts predict that these changes to the Gambling Act will negatively impact the economies of places like Gibraltar, and will also see more players heading to unregulated online gambling sites.

Betbright to Sponsor Warrington Wolves

Ladbrokes

Betbright, the one of the leading Ireland based online and mobile betting groups has revealed that it is to become the exclusive online betting partner of English Rugby League team Warrington Wolves for the forthcoming season.

The deal that will run for the duration of the 2014 season will see the Betbright Gaming Group create a custom made Warrington Wolves betting portal on its website which will give its’ supporters an opportunity to directly access bets relating to the team.

Fans opening a new online account at Betbright will also be offered an exclusive start-up bonus of GBP 20 when placing a bet of GBP 25, while the club will benefit from each account opened.

According to Alex Wilson, a Sales Manager at Warrington Wolves, they are very pleased to welcome Betbright on board as their new online betting partner for 2014. Wilson added that Betbright will offer their fans lots of value for their money with an efficient online service bespoke to the Wolves brand and that they are looking forward to developing a strong partnership with them throughout the season.

Head of business development for Betbright, Mark Singleton, said that they are absolutely delighted to have been able to enter into a deal with Warrington Wolves which is one of the most successful clubs in the Super League. Singleton added that they view this as a long term partnership at Betbright and that they are looking forward to a strong future between their company and the English rugby league team Warrington Wolves.

Betfred to Become Official Betting Partner for Crabbie’s Grand National Festival

Ladbrokes

Betfred, one of the leading bookmakers in the United Kingdom has officially signed a deal that will see it become the official betting partner for the 2014 Crabbie’s Grand Festival that takes place in April of every year.

In terms of the deal that was signed by the popular bookmaker, Betfred will sponsor three races at the Crabbie’s Grand Festival which includes the Betfred Bowl Steeple Chase, the Betfred TV Handicap Steeple Chase and also the Betfred Mobile Miday Novices’ Steeple Chase.

This year’s Crabbie’s Grand National Festival has been scheduled to take place at Aintree on Thursday, 3rd, Friday 4th and Saturday 5th April, 2014. The Festival is due to finish with the most famous race in the world, namely the Crabbie’s Grand National race.

According to Fred Done, the Founder of Betfred, they are extremely proud to be associated with the Crabbie’s Grand National Festival. Done added that they are eagerly looking forward to working with Aintree on a fantastic three days racing which, of course, will culminate in the world’s most famous race, the Crabbie’s Grand National race.

John Baker, the Aintree and North West Regional Director for Jockey Club Racecourses, revealed that they are absolutely delighted to announce Betfred as the Official Betting Partner for The Crabbie’s Grand National. Baker added that the bookmaker has a long standing history in racing and also partners them at Haydock Park which is another world class racecourse in their region.

Baker also said that they have a dynamic relationship with Betfred and are thrilled that they have agreed to join them for one of the world’s most famous sporting events and that they are looking forward to welcoming them and their guests to Aintree in April.