A record breaking financial performance by Sky Racing World

Even though online sports betting has been an immensely profitable business for both operators and bettors, yet online betting giants who have had a leading position in their respective regions are growing even faster than expected and Sky Racing World, a subsidiary of Australian operator Tabcorp, is one such distributer of international horse-racing contents based in Australian racing and they have revealed impressive financial results yesterday. In fact, they are the exclusive provider of these contents to American racing market back since 2014 and they have seen a record breaking growth in their financial results during this period especially after they included South African and Argentinian races, in addition to its longstanding Australian and New Zealand coverage, in their offerings. If we look at the revenue heads and which one of them has seen more growth than others, Australian racing is on top with a reported $215 million turnover – a steep 13% increase to its 2015 fiscal year despite the fact that there were 7,800 meetings this year too which is at par with the last year including the Sydney Racing Carnival and its record breaking turnover day when they generated $1.4 million, i.e., April 1, 2016, which was the second day of The Championships.

Apart from that New Zealand racing comes on second position with 42% more turnover than the previous year, along with South African racing which could also see an increase in popularity. Talking about the unprecedented performance in the last year, David Haslett, president and chief executive of Sky Racing World, said: “We are extremely pleased about the growth we’ve experience this year. The American market has a growing appetite for high-quality international racing entertainment and we are certain this interest will grow throughout the next fiscal year with our extended offering of Australasian racing content.

“This year was a very successful one for both our New Zealand and South African racing products. These two markets showed substantial growth and we look forward to further pursuing these opportunities throughout the upcoming financial year.”

Tipbet Named New Sponsor of Gzira United

Tipbet, a leading sports betting company, is thrilled to reveal that it will be the new main sponsor of the Maltese Premier League football team Gzira United, when the Premier League campaign of 2016/17 commences.

The new sponsorship deal will see Tipbet enjoying prominent branding on Gzira United’s match shirts, substantial opportunities at the Malta National Stadium, title rights as well as a comprehensive visual brand presence across Gzira properties.

Gzira United was founded in 1947 and celebrated its biggest success in 1973 when it won the National Cup which granted them a participation in the following season’s UEFA Cup.

Bahadir Malkoc, the Managing Director of Tipbet, commented on the new sponsorship by saying that as an internationally active enterprise with their base of operations in Gzira, Malta and a Maltese MGA Class 2 license for sports betting, they are extremely thrilled to be emphasizing their local ties by becoming the main sponsor of Gzira United. He also said that they are eagerly looking forward to a prospering partnership and they wish the club more competitive success for the upcoming campaign in the first division of the country.

Sharlon Pace, the President of Gzira United, revealed that this financial support is an investment in their players to produce positive results and honor Gzira United. Pace also said that their plan is clear and that they would like to be in the Premier League for many years to come and that their next step should then be a top-four position.




Trainer Mark Johnston calls TV broadcasters not to over promote betting during Horse Racing

Today when we live in the age where every sport gets lots of live coverage for its betting perks, there are few games that seem to have been adversely affected by heavy promotion of betting during a sport and Horse Racing is one of them. Although, the total revenue of online betting on racing in UK is more than £5.0 billion, but sportsbooks have recently shown a serious interest in raising their gross revenue out of betting on live racing hence they are forcing TV broadcasters to highlight more luring odds on various races on the TV screen itself. Although this practice is not in the interest of anyone except the sportsbooks and they are powerful forces who do not want this practice to shrink away but there is at least one racing expert who strongly objects over the focus TV broadcasters have been showing on betting during live racing. He is none other than three times Ascot Gold Cup winner Mark Johnston who is a well-known trainer, he urges ITV to reduce its focus from betting when it will cover sport from the start of 2017.

Knowingly, UK free-to-air broadcaster is going to air key horse racing events such as the Cheltenham Festival, the Crabbie’s Grand National at Aintree and the Investec Derby Festival at Epsom Downs. Talking about the rising share of betting during live coverage of racing, Johnston said in his interview, “They should get rid of all the coverage of betting. I totally understand the relationship between racing and betting, but the coverage is ridiculous and it’s bad for both industries.

“You can watch hours of football coverage on television and never hear betting mentioned once, but millions of people do bet on football because they have an opinion on it. Racing’s viewers are encouraged to listen to other people’s opinions, tips basically.”

But another leading pundit of the game John McCririck has a strongly objection over the doubts being raised by Johnston, in fact, he takes betting an integral part of racing, he said, “Where would racing be without betting? I reckon 95% of people who either go racing or watch it on television have had a bet. They don’t bet on every race, of course not, but betting is an integral part of the sport and you can’t cover racing without covering betting.”

888sport to Sponsor Preston North End Main Club

888Sport, a leading Gibraltar-based online sports betting operator, is thrilled to reveal that it has become the new shirt sponsor for Championship side Preston North End Football Club (PNE) for the forthcoming 2016/17 season.

In terms of the deal, 888sport will benefit from branding on all first team playing kits and adult replica shirts for the Football Club.

888sport replaces Virgin Trains as the main sponsor of the Lancashire-based football team that plays in the Championship, which is the second tier of the English football league system.

888sport has given all non-first team kit sponsorship rights and junior replica kit branding to Rainbow House in support of Preston North End’s official charity partner.

John Kay, Preston North End’s Chief Executive, commented on the new sponsorship by saying that the club was eagerly looking forward to working with 888sport, its new principal sponsor, whose name will adorn the club’s playing shirts in 2016/17. Kay went on to say that they would also like to thank 888sport for agreeing to have Rainbow House on the junior kits.

The Preston North End Football team will be wearing the new kit for the first time this weekend during friendly games on Friday night taking place at Bamber Bridge and Saturday at Chorley. The first friendly game at the club’s home stadium at Deepdale is due to take place on Saturday, 23rd July 2016 against Premier League side Stoke City.

Preston North End Football Club’s most recent major trophy success was an FA Cup victory in 1938. The club finished in 11th place in the Championship last season.



Bet365 and Nissan to Sponsor Sky Sports’ Premier League Coverage

Sky Sports is pleased to announce two new sponsors for its Premier League coverage in the UK & Ireland ahead of the launch of its biggest season on Saturday, 13th August 2016.

For the very first time, Sky Sports’ award-winning coverage for the following three seasons will be supported by two top-notch brands, bet365 and Nissan.

126 Live Premier League games in the UK will see Sky Sports offering its customers more of the biggest matches and three times that of any of the other providers.

Bet365 and Nissan will, between them, sponsor all Sky Sports’ live Premier League games each season.

Bet365 will be the exclusive sponsor of the iconic Monday Night Football program and will also cover Sky Sports’ Friday night games. This is the first season that Premier League games will be shown regularly on Friday nights.

Bet365 will also sponsor all the Premier League games that are shown on the dedicated Sky Sports channel that is available to viewers in more than 40,000 commercial premises across the UK & Ireland, including hotels, bars, clubs and pubs.

Meanwhile, Nissan will be the exclusive weekend sponsor of Sky Sports’ Premier League action which includes every game shown on Saturday lunchtime and all games that form Sky Sports’ popular Super Sundays.

Nissan will also be the sole sponsor of all Premier League reviews, previews, stats, editorial articles, facts and figures on Sky Sports.com which is the number one digital destination for sport in the UK.

The new sponsorships were negotiated by Sky Media which is the advertising sales division of Sky with Drummond Central and Republic of Media acting for bet365 and Manning Gottlieb OMD working for Nissan.