N.F.L. Team Signs Agreement with Fantasy Sports


Boston based daily fantasy sports startup DraftKings has teamed with the New England Patriots on a marketing deal for the current N.F.L. season.

This is the first time that a daily fantasy site has entered into a partnership with any professional football team in the flourishing daily fantasy sports sector.

The deal will include enhanced public exposure for DraftKings through the popular LED display of its brand at the football club’s Gillette Stadium and its publicity content will also appear on New England Patriot’s social media accounts, newsletter as well as “Tip of the Week” on the Patriot’s official website.

Paul Liberman, the Marketing Executive at the fantasy sports company revealed that DraftKings is extremely proud of its association with the New England Patriots which is one of the league’s most successful franchises, right in their backyard.

Liberman also said that the Patriots are one of the league’s model franchises and that they are extremely pleased to align themselves with them. He added that they are looking forward to bringing the excitement of daily fantasy sports into the game-day experience.

Daily fantasy sports are continuing to fill the void that was left after the U.S. Department of Justice cracked down on online poker and other gambling during 2011. DraftKings and FanDuel are amongst other sites that allow their customers to compete for cash prizes in short term contests that are based on the real-life outcomes of sporting events. The contests are legal as federal law treats fantasy sports as games of skill and therefore not gambling.

New Jersey Sports Betting Bid Challenged by Sports Leagues


Shortly after New Jersey Gov. Chris Christie approved a new intrastate sports betting law, the US national sports leagues, led by NCAA and NFL noted that they are totally opposed to the new betting law and that they intend challenging the state once again.

A lawsuit was filed by the sports organizations a few days ago attempting to block the expansion of gambling that the new law represents by applying for an injunction from federal Judge Michael Ship, who ruled against New Jersey in its original attempt.

According to the league this latest initiative to legalize sports betting in the Garden State is an attempt to circumvent federal law. The bodies are supported by the fact that they have generally been successful in preventing New Jersey’s sports betting initiatives in previous court actions.

Court documentation shows that the legal challenge is being lead by the N.C.A.A., the N.F.L., the National Basketball Association and the Office of the Commissioner of Baseball.

It has been reported that New Jersey’s first sports book will have a soft opening on Sunday, 26th October, 2014 at Monmouth Park racetrack where operators plan to have 10 tellers taking bets on the National Football League only, and all by hand.

In order for a judge to grant an injunction, the leagues will have to prove that it will suffer irreparable harm from having sports wagered at Monmouth Park on Sunday.

State Senator Raymond J. Lesniak, who sponsored the bill that was signed by Governor Christie, said that he has a hard time believing that a judge will determine that the leagues can prove that they can be irreparably damaged by Monmouth racetrack’s taking bets, when people are placing bets every single day legally in Nevada. He added that they want a monopoly and want to have their gambling through fantasy sports.

Titanbet Teams Up With “The Sun” Newspaper


Titanbet, the Playtech powered online sports book operator has revealed that it has entered into a deal with The Sun newspaper in terms of which it will consolidate its presence in the British market by sponsoring the newspaper’s daily betting column. The deal will see Titanbet gaining access to the Sun’s pay-per-view client base via its online platform.

Tot’s Tips, journalist Andy Totham’s sports betting preview and one of the most widely read columns in the UK and its Longshot, Donut and Diamond are one of the UK’s most popular sports betting tips columns, giving expert tips on everything from boxing to football. Tot’s Tips goes through each Premier League clash every week and sets out the best betting action. It also suggests the best bets and long-shots that include all the football action due to take place over the weekend. Titanbet.co.uk branding will now feature prominently on The Sun’s betting section.

The sports book, that is run by Playtech’s subsidiary, PT Entertainment Services, is endeavoring to attract new customers in the competitive market by planning several new initiatives.

Russel Yershon, a spokesman for Titanbet said that The Sun’s betting column will give them fantastic exposure for the Titanbet.co.uk brand as well as great reach when it comes to sports bettors as they look to execute their launch strategy in the United Kingdom. Yershon added that they will be offering their readers exclusives throughout the football season that can be used on the desktop and mobile platform, including topical specials on big events.

The Sun’s tie-in with Titanbet.co.uk is the first partnership of this kind between a UK newspaper and an online casino or sports betting site.

666Bet Expands its Sports Commercial Portfolio


666Bet, one of the leading online betting companies, has enhanced its sports commercial portfolio by signing a deal in terms of which it will become the official partner of the Professional Darts Corporation’s SINGHA Beer Grand Slam of Darts 2014.

The deal will see 666Bet serve as the Official Betting Partner of the SINGHA Beer Grand Slam of Darts that is scheduled to take place from Saturday, 8th to Sunday, 16th November, 2014 at Wolverhampton Civic Hall in the United Kingdom.

666Bet will have branding displayed both on the stage as well as on each of the 32 competing players’ shirts in the Sky Sports televised tournament and the bookmaker has also secured the on-site betting rights at the Wolves Civic.

This new deal follows 666Bet’s agreement to partner with English Premier League top-tier football clubs West Bromwich Albion and Leicester City as well as a sponsorship deal for Olympic gold medal winner Anthony Joshua’s first official title fight.

The Grand Slam of Darts features major tournament finalists from a two year period as well as a series of qualifiers.

According to Barry Martin, the Chief Executive Officer of 666Bet, this deal is another important step for 666Bet as they see darts as the perfect sport to target new customers. He added that they are already heavily involved in football and boxing partnerships and darts was therefore the logical next sport for them.

Barry Hearn, the PDC Chairman, added that with nine days of live televised action both on Sky Sports and worldwide featuring the best players in darts, this will be a marvelous platform to showcase the 666Bet brand.

NetBet Partners with Football Club OGC Nice


NetBet, one of the leading European online casino and sports betting operators, has announced that it has agreed a sponsorship partnership with French Ligue 1 football club OGC Nice.

In terms of the agreement, that was brokered by French sports media agency SportFive, the NetBet sports betting brand will be promoted on the OGC Nice club shirts. The operator and football club did not, however, disclose any more details on the terms of the sponsorship.

The Malta licensed sports betting operator will also be promoted with branding placements inside the football club’s Allianz Riviera Stadium (capacity – 34,000). The NetBet brand will be additionally promoted via OGC Nice digital channels.

Alain Boccara, the Marketing Director for NetBet commented on the sponsorship agreement by saying that the betting operator is thrilled to have partnered with OGC Nice as the club is a dynamic and passionate club, with the best support in Southern France. Boccara added that NetBet is not only partnering with a historic French football club, but also with the economic capital of the French Riviera.

The NetBet group offers players a rich and varied online gaming and sports betting experience. The NetBet portal opens the door to a world of premium online casino games and first class sports betting.

The group’s professionalism has helped them to propel to the forefront of the industry and its proven track record is satisfying the needs of its users.

NetEnt has been approved by regulatory organizations which promote responsible gambling and provide support for gambling addiction.