32Red Sport, a leading British company licensed in Gibraltar and part of the award winning online gaming group 32Red Plc. has revealed that it has appointed Transversal, a provider of enterprise knowledge solutions for the cloud. Transversal will deliver its self service functionality on 32Red’s sports betting website.
32Red topped an independent customer service audit in 2013, beating 15 major casino brands, in their ambition to maintain this level of service across the new 32Red Sport brand.
32Red Sport users will in future have access to the site where the service will be available to them through a desktop, mobile or tablet device 24 hours a day, seven days a week.
32Red will also benefit from the use of Transversal’s Promotion Engine which works together with the web self-service solution in order to offer targeted, personalized and contextual adverts to customers, based on the information that they have been searching for.
According to Pat Harrison, an Operations Director at 32Red, the scalability of the platform is one of the reasons that they chose Transversal as their partner for this project. Harrison added that it will allow for straightforward expansion to other 32Red product areas in the future.
The Chief Sales Officer at Transversal, Marc Quantrill, added that nowadays, with consumers approaching companies for information on multiple devices from multiple locations it has become more important than ever before for organizations to streamline their customer service process.
Quantrill also said that they are absolutely delighted that 32Red has chosen to work with them on a self-service solution that will help them to further enhance their already excellent reputation in customer support.