Metric Gaming Enters into Partnership with Sporting Solutions

Metric Gaming, a leading sports betting technology and trading specialist, has revealed that it has entered into a strategic partnership with multi-award winning data and trading services provider Sporting Solutions.

In terms of the agreement between the parties, which will mark Metric Gaming’s entrance into the sports book platform market where it aims to disrupt the industry with its “dernier cri”, mobile-optimized technology, Metric Gaming and Sporting Solutions will distribute each other’s sports wagering products.

Metric Gaming is known to have developed a strong industry reputation for delivering state-of-the-art, next generation, in-play betting services and has already signed several high-profile customers for its flagship SuperLive products as well as in-play feed-out prices.

Sporting Solutions has been awarded a license which will see it distribute Metric’s in-play pricing feeds throughout Sporting Solutions’ high-profile global customer base in exchange for Metric receiving Sporting Solutions’ comprehensive content and pricing solutions which will help to supplement Metric’s sports book offering.

According to Peter Bertilsson, Metric Gaming’s Chief Executive Officer, their market research has definitively shown an industry appetite to shed legacy technology in favor of advanced, mobile-first platforms like theirs, which can seamlessly handle the types of in-play, instant-gratification wagering opportunities that are taking over the betting landscape. He added that they were looking for a trusted and well-established partner to complement their sports book platform while also providing access to a valuable customer distribution network, making Sporting Solutions an easy choice.

Ronnie Whelan, a Business Development Director at Sporting Solutions, added that they are focused on meeting their current and future partners’ aspirations for leading in-play coverage, additional content, innovation and quick product delivery, and were naturally drawn to Metric’s exciting portfolio of services. Whelen added that they see many obvious synergies between their companies and eagerly look forward to exploring all the opportunities that they expect this partnership to yield.

Ladbrokes Announces New Managers

Ladbrokes, the popular UK gambling giant has added two new members to its management committee to join its’ social responsibility and audit committees as from 25th September, 2015.

Sly Bailey has joined Ladbrokes social responsibility committee after joining Ladbrokes in 2009 to act as an independent non-executive director of Ladbrokes. Before joining Ladbrokes she was chief executive of Trinity Mirror, a leading media powerhouse and also served as a non-executive director at the Greencore Group.

David Martin served as a non-executive director of Ladbrokes since the year 2013 prior to which he served as Chief Executive of Arriva Travel Group for close to a decade. Ladbrokes has now appointed Martin to its audit committee.

Ladbrokes’ addition of the two members follows shortly after its confirmation that its current chief financial officer Ian Bull is about to step down. His departure is in response to Ladbroke’s upcoming merger with Gala Coral.

Paul Botwell, Gala Coral’s chief financial officer, is due to act as the combined company’s chief financial officer.

Bull is due to depart from his role at Ladbrokes in February of next year but it is possible that his departure date may be sooner depending on the date that Ladbroke’s merger with Gala Coral is finally complete.

According to Peter Erskine, Chairman at Ladbrokes, Bull recently informed the board that he wished to leave Ladbrokes on completion of the annual accounts in order to pursue other potential opportunities. Erskine added that in accepting his request they are very happy that Bull has reiterated his commitment to deliver their organic strategy and lead the current refinancing of the group in preparation for the proposed merger.

Sportrader Expands Football Streaming Service

Sportrader, one of the leading sports and betting related services companies, has revealed that it is endeavoring to improve its football live streaming service by acquiring new media rights in Turkey, Romania and Greece.

The new media rights will see a number of club competitions being covered in each of the European countries.

Sportrader will initially commence with the streaming of live coverage of a minimum of two matches per round from the Greek Super League top-tier via the company’s Betradar service.

Sportrader will also make use of Betradar’s Live Channel in order to stream Romania’s Liga 1 top division as well as the country’s Cupa Ligii knockout cup competition.

The company will also be streaming live coverage of the Turkiye Kupas, which is Turkey’s national knockout cup competition via Betradar’s Live Channel.

Commenting on the acquisition of the new media rights, Jorn Anhalt, the Managing Director of Media Rights at Sportradar, said that with their live channels online and retail, they are providing dedicated live streaming solutions to the betting industry. He added that the latest extensions to their portfolio are once again truly betting relevant focusing on off-peak slots in the daily schedule of the bookmaker’s offering.

Anhalt went on to say that the pool of events that they are now offering to their clients are being spread strategically across all hours and days throughout the year in order to unlock new turnover potential and entertainment solutions for bookmakers.

UK Sports Betting Integrity Initiative Unveils New Action Plan

An initiative launched by the English Football Association (FA) known as the Sports Betting Integrity Forum (SBIF), has published an action plan in an endeavor to combat corruption in sport in the United Kingdom.

The Sports Betting Integrity Forum launched in November of last year and is a government-backed initiative that focuses on several issues which include corruption and match-fixing in British sport by gathering together representatives from sports governing bodies, sport and betting trade associations, betting operators, gambling regulation as well as law enforcement.

The new “Sports Betting Integrity Action Plan” will see the SBIF setting out plans to deliver actions in order to identify and control any risks that may be associated with sporting integrity and match-fixing.

Tracy Crouch, the UK Minister for Sport and Gambling, commented on the launch of the Sports Betting Integrity Forum by saying that the integrity of sport is absolutely paramount and they have to do all that they can to protect it. She added that the Sports Betting Integrity Plan is about making sure that Britain remains a safe place to bet on sport and to tackle any threat of corruption that may emerge as they cannot be complacent.

Crouch also said that the Gambling Commission, sports bodies and law enforcement agencies are all aligned on this and that effective collaboration is vital in the fight against match-fixing.

According to Darren Bailey and Mike O’Kane, joint chairs of the Sports Betting Integrity Forum, maintaining confidence in the integrity of sport is extremely important to its healthy future development.

Titanbet Extends Sponsorship of Lingfield Park

Titanbet has revealed that it has extended its ongoing sponsorship of the UK racing venue Lingfield Park Racecourse.

In terms of the autumn sponsorship deal with Lingfield Park Racecourse, which follows a successful summer partnership, Titanbet will cover all-weather and national hunt events at Lingfield Park from September through to December of this year. The deal will also see Titanbet branding once again being prominent along the finishing straight as well as at the finishing post.

The dates for the events are as follows –

Tuesday, Sept. 22 – All weather
· Tuesday, Oct. 20 – All weather
· Tuesday, Nov. 10 – National Hunt
· Tuesday, Nov. 24 – National Hunt
· Tuesday, Dec. 1 – National Hunt
· Monday, Dec. 21 – National Hunt

Russel Yershon, Titanbet UK Sports Manager, said that horse racing plays a key role in their strategy and that they plan to continue investing in direct sponsorship. Yershon added that aside from the corporate promotion that deals like this bring, they are delighted that their customers will get to benefit directly with money back promotions and exclusive ticket offers across all race days.

According to Andrew Perkins, the Executive Director of Lingfield Park Resort, they first started working with over the summer and they are extremely delighted to welcome them back for their autumn and winter racing reason which includes national hunt and all-weather fixtures.

Titanbet’s branding will also be conspicuous throughout full page race card adverts during the sponsored events and Titanbet will be prominently represented at trophy presentations and put their name to the award for each meeting’s Best Turned Out competition.