Even though online sports betting has been an immensely profitable business for both operators and bettors, yet online betting giants who have had a leading position in their respective regions are growing even faster than expected and Sky Racing World, a subsidiary of Australian operator Tabcorp, is one such distributer of international horse-racing contents based in Australian racing and they have revealed impressive financial results yesterday. In fact, they are the exclusive provider of these contents to American racing market back since 2014 and they have seen a record breaking growth in their financial results during this period especially after they included South African and Argentinian races, in addition to its longstanding Australian and New Zealand coverage, in their offerings. If we look at the revenue heads and which one of them has seen more growth than others, Australian racing is on top with a reported $215 million turnover – a steep 13% increase to its 2015 fiscal year despite the fact that there were 7,800 meetings this year too which is at par with the last year including the Sydney Racing Carnival and its record breaking turnover day when they generated $1.4 million, i.e., April 1, 2016, which was the second day of The Championships.
Apart from that New Zealand racing comes on second position with 42% more turnover than the previous year, along with South African racing which could also see an increase in popularity. Talking about the unprecedented performance in the last year, David Haslett, president and chief executive of Sky Racing World, said: “We are extremely pleased about the growth we’ve experience this year. The American market has a growing appetite for high-quality international racing entertainment and we are certain this interest will grow throughout the next fiscal year with our extended offering of Australasian racing content.
“This year was a very successful one for both our New Zealand and South African racing products. These two markets showed substantial growth and we look forward to further pursuing these opportunities throughout the upcoming financial year.”