Sportradar Signs with Russian Football League

Sportradar, one of the leading sports data providers, is proud to announce that it has entered into a multi-year data partnership with the Russian Football Premier League (RFPL).

In terms of the agreement, Sportradar will become the Russian Football Premier League’s Official Sports Data Partner” as of the upcoming 2015/2016 season and will be granted the right to collect, archive and distribute “Official Data” to the media as well as to the betting industry.

The agreement between the parties covers the Russian Football Premier League, which is the highest professional football competition in Russia, as well as the national Super Cup and the Youth Championship. Sportradar will not only collect and distribute sports data but will also provide the Russian Football Premier League with its “dernier cri” content solutions which are available across multiple digital platforms. Sportradar’s Live Sports Centre and its mobile application that is due to launch shortly offers fans comprehensive and in-depth, real-time data visualization.

Sergey Pryadkin, the President of the Russian Football Premier League, revealed that they are aware that data, and especially live data, is becoming more and more important and Sportradar will be a great partner for them as they endeavor to provide their fans with the most entertaining and engaging content, no matter where they are or which device they use.

According to Johannes Ranke, the Managing Director of Sports Data and Licensing at Sportradar, with the FIFA World Cup 2018 only a few years away, the passion of Russian football fans is growing and growing. He added that they are very excited to work together with the Russian Football Premier League and feel confident that they can offer sponsors and fans new ways to understand and follow their favorite teams.

Marathonbet to Sponsor Liverpool Football Club

Famous English football club Liverpool FC has revealed that it has signed a three year sponsorship deal with leading online betting company, Marathonbet which will see the latter company joining the club’s suite of regional betting brands and see the betting company being granted advertising and access rights.

The new deal is one of Marathonbet’s biggest sponsorship deals to date with the popular betting operator vowing to bring more value to Liverpool fans through a combination of exclusive odds and special offers.

Marathonbet will also be gaining access to first team players and club legends of the Liverpool Football Club as well as brand promotion in Liverpool FC’s historic Anfield stadium and via social gaming and digital channels.

Marathonbet has already kicked things off with a UK-specific sign up promotion that sees the betting company offering enhanced odds of 10/1 on Liverpool to finish in the top four in the upcoming 2015/16 Barclays Premier League.

Shaun Simmonds, the Head of Sponsorship at Marathonbet issued a press release wherein he revealed that the three year deal stands as a milestone in the history of Marathonbet. He also said that Liverpool Football Club is one of the most famous sporting organizations in the world and that they are extremely confident that this new partnership will help Marathonbet to become an increasingly recognized brand on a global level.

Billy Hogan, the Chief Commercial Officer of Liverpool FC added that they are delighted to welcome Marathonbet to LFC’s betting family. He added that their odds and special offers will appeal to their fans and they look forward to the 2015/16 season with them on board.

Yahoo Looking to Expand Fantasy Sports App

Internet Giant, Yahoo, announced the launch of a daily fantasy sports service a few days ago which is a re-tooled version of its fantasy-sports mobile app that will see it tapping into a new revenue source in an endeavor to expand its presence in the multi-billion dollar fantasy sports industry.

The new mobile app, called Yahoo Sports Daily Fantasy, will allow users to participate in fantasy sports and wager real money against their friends and in major online tournaments daily as well as weekly.

Yahoo has always been a leader in fantasy sports that sees users competing throughout the duration of a season for fun without being allowed to win money on its games, until the launch of the new app.

Yahoo has issued a statement saying that they are now taking the game to the next level and giving fans what they have always wanted – an opportunity to compete with their friends and win cash, everyday. The statement also said that with the new launch, Yahoo has become the first major sports site and the only technology company of its scale to offer its own Daily Fantasy experience.

Yahoo’s new daily fantasy league is also available through a standalone iOS app, or via any mobile browser.

Yahoo is a 21 year old Internet pioneer that has not been able to attract users and advertisers at the same rate as Facebook and Google. The new fantasy sports games could, however, help to attract new users to Yahoo.

Marissa Mayer, Chief Executive Officer at Yahoo, revealed that they do not normally announce products before launch but because this has been such an area of interest for their fantasy players and their investors, they wanted to announce that they have a new daily fantasy offering in the works that will launch this summer.

Openbet Confirms Singapore Pools Deal

Leading UK online sports betting technology specialist and software provider OpenBet, has confirmed recent Asian reports that it has entered into a seven year deal in terms of which it will provide sports betting products and services to Singapore Pools.

Singapore Pools initiated an open Expression of Interest (EOI) exercise in February of last year in order to replace its ten-year old sports betting system which offers wagering on football and motor racing as well as lottery games and OpenBet was awarded the deal for a period of seven years.

Jeremy Thompson-Hill, the Chief Executive Officer of OpenBet, revealed that signing with Singapore Pools is a landmark win for OpenBet,

Singapore Pools was launched in 1968 and provides legal lottery and sports betting in a secure and efficient manner in order to combat loss of revenue to unauthorized gambling operators and channels the proceeds to charity and good causes.

On 2nd February, 2015, Singapore’s new Remote Gambling Act (RGA) outlawed most forms of online gambling and blocked hundreds of unauthorized websites. However, local operators who devote a substantial portion of their revenue to social causes could apply for exemption to the RGA and Singapore Pools and Singapore Turf Club both indicated that they were seeking such exemptions.

Although financial terms of the deal have not yet been disclosed, according to earlier reports the value of the deal is approximately $10m. It is also not yet known when the new OpenBet-powered site will launch as the Ministry of Home Affairs has said that the application by Singapore Pools for an exemption could take up to a year to evaluate.

Betradar Launches Virtual Basketball Product

Betradar, one of the leading sports and betting related data services providers, has announced the launch of a Virtual Basketball sports betting product which, according to Betradar, is the first Virtual Basketball full scale betting product, developed and based on analysis of over half a million real-world basketball events and the sports betting providers fifth sports variant.

The Virtual Basketball League (VBL) follows the largest Motion Capture technology project in sports betting that was based on the analysis of the positions of players, shot types as well as success rates of half a million real events which provided the foundation of all play moves and shots which are now seen in the Virtual Basketball.

The Virtual Basketball League is also a result of the project capturing two professional basketball teams by over a hundred cameras and sensors on a full size basketball court which was hosted in a movie studio in Great Britain.

The final result of this is a virtual league format that features 16 teams with eight matches running in parallel every 4.5 minutes, resulting in over 2,400 fixtures to bet on each day.

Neale Deeley, the Managing Director of Betradar, commented on the new launch by saying that Virtual Basketball has been developed to enable punters to play bets intuitively. Deeley also said that it is the first virtual basketball product out in the market and that it brings in assets that they have in their other virtual sports that have proven to be highly attractive to bettors. He added that they are absolutely convinced that it will take the revenues of their clients to new heights.