Betstars Partners Premier League Champions Leicester City Football Club

Amaya’s online sports betting subsidiary, BetStars is thrilled to reveal that it has secured a deal in terms of which it will become the official betting partner of reigning English Premier League champions Leicester City Football Club for the upcoming 2016-17 season.

The deal will see BetStars receive a full suite of rights which includes recourse to the Leicester City club crest and player imagery as well as access to a few players in order to create promotional material and develop marketing campaigns. The rights also include LED advertising and fixed stadium branding and the opportunity to offer fans exclusive odds and promotions on Leicester City matches throughout the season.

Eric Hollreiser, Amaya Vice President of Corporate Communications, commented on the deal between the parties by saying that Leicester City Football Club changed the game in terms of who can win the Premier League and how it can be won – in the same way that BetStars is striving to be a game-changer.

Hollreiser went on to say that Leicester defied the odds to take on the big boys of English football and win the Premier League, and BetStars is endeavoring to do the same in sports betting with innovative products such as Spin & Bet. He added that they cannot wait to be part of the next chapter in this truly amazing story.

BetStars is celebrating the partnership by offering Foxes fans an opportunity to win a bet on Leicester City defending their Premier League title at last year’s odds of 5000/1.



Global Bet and Spingol sign South American Virtual Sports deal

To encash the rising popularity of fantasy sports, more and more betting operators are shaking hands to explore the market and now Global Bet, who’s the world’s biggest independent Virtual Sports provider, has tied up with South America’s leading sports betting operator, Spingol, to include its Virtual Sports offerings in their gaming portfolio. This is possibly the most happening tie up in online sports betting market where a traditional betting operator has agreed to include the fantasy sports offerings into its portfolio. Under the latest agreement, full range of fantasy sport betting will be available for the customers of Spingol and South American operator can also add its own promotional offers to attract new bettors to place bets on a new betting platform. Talking about the latest MOU between the two heavyweights of online sports betting market and how changing legal climate is helping them raise their business in Colombia, Global Bet´s CEO, Daniel Grabher, commented ‘This partnership between Spingol and Global Bet has enabled us together to position ourselves as a leading player across this emerging continent, providing the best and most comprehensive Sports Betting website in Latin America.

“This partnership between Spingol and Global Bet has enabled us together to position ourselves as a leading player across this emerging continent, providing the best and most comprehensive Sports Betting website in Latin America.”

Likewise, Spingol is as well excited to have an opportunity to add range of fantasy sports offerings into it portfolio, its CEO, Juan Machinandiarena, also said: “We are very excited about this partnership with Global Bet. Innovation and quality is what we´re known for and teaming up with Global Bet, who have a wealth of international experience, is of great importance to Spingol. This decision was a strategic one, as partnering with Global Bet will enable a comprehensive combination of our respective platforms to provider a greater provision of modern products to Spingol customers. This decision was a strategic one, as partnering with Global Bet will enable a comprehensive combination of our respective platforms to provide a greater provision of modern products to Spingol customers”

SBTech Secures Software License in Malta

SBTech, a world-leading provider of online Sports Betting solutions, iGaming platforms and Management services, is thrilled to announce that it has been awarded a full Class 4 Remote Gaming License by the Gaming Authority in Malta.

The Maltese license enhances SBTech’s rapidly increasing portfolio of European permits, as the company endeavors to broaden its operations across the continent and beyond.

SBTech’s proficiency in equipping international operators with brilliant localized sports book offerings is based on unparalleled industry knowledge and is at the forefront of its exponential growth in the past few years.

Richard Carter, the Chief Executive Officer of SBTech, commented on the new license by saying that it is their ongoing strategy to increase the number of markets that they are licensed to operate in, so as to offer their tailor-made services to the new generation of Sports Betting platforms. He went on to say that thanks to the efficiency and professionalism of both the Maltese Gaming Authority and their in-house legal team, he is delighted to confirm that they have fulfilled all the requirements and have secured this much sought-after license.

Joseph Cuschieri, Executive Chairman of the MGA, revealed that it was their pleasure to work with the SBTech team during the process of granting the company’s Class IV Remote Gaming License. He also said that they are proud of the fact that their regulatory and technical standards are some of the most demanding in the global gaming industry, and they were satisfied with the information that they aquired at every stage of the license process.

FSB Technology Teams Up with Mkekabet

Leading online sports betting platform provider FSB Technology (UK) Ltd has revealed that it has made its first move into Africa by launching a website and SMS betting service for Tanzania’s Mkekabet.

The London-based supplier has designed a custom-made site for the popular sports betting operator, which is available in English as well as Swahili.

The new platform has also been integrated into Oxygen8’s mobile payment gateway and will make use of Tigo and M-pesa mobile banking services.

Customers at Mkekabet will now have an opportunity to select from a vast number of markets on sports including tennis, football, cricket, basketball, volleyball, golf and handball.

FSB Technology are trading pre-match as well as in-play and are also planning to introduce a jackpot product based on correct football scores, which will be available in multiple jurisdictions.

Richard Thorp, Business Development Director at FSB Technology, commented on the launch by saying that he was delighted that the site was now live after meeting a series of challenging requirements including the need to accept wagers via SMS.

Thorp went on to say that they are pleased to have launched Mkekabet and are extremely confident that it will be very beneficial to its operator in Tanzania and beyond.

He also said that they were always confident that they could tailor their offering to a wide range of territories, but answering language, local payment provision and scalability questions has been very rewarding.

Mark Robertson, Managing Director at Mkekabet said that they are very impressed with FSB’s ability to customize their platform for their local payment and regulatory requirements. He added that their site is now the best looking and best performing ones around.

SeanieMac ties with Optima to use its online gambling and sports betting platform

In the highly competitive world of online gambling including sports betting, almost every operator seems to have been sharpening its tools to offer lucrative odds to the players so every aspiring bettor or casino player could come to them only. The Irish based SeanieMac is one such gambling operator who has now signed up with Optima to offer a new multi-channel gaming suite platform consisting both web and mobile based frontends to enable players enjoy their online gambling without restricting to specific devices only.

Actually, problem almost every online gambling operator is facing these days is having a fast, glitch free gaming engine where any player could safely and security initiate his online games and it has to have a secured payment gateway as well that is why most of the big casino operators are now taking services of professional solutions providers rather relying over their own technical team.

Talking about the latest partnership deal, SeanieMac chief executive Shane O’Driscoll said, “The significance of moving from a white-label led operation to licensing our own software is a massive leap forward in our business development and growth strategy. Having our own software licensed from an industry leader allows us to have full control over our own destiny. This now places us firmly in the ‘driver’s seat’ and further accelerates our plans of becoming a premier online bookmaker and industry leader. This sizeable investment in our business infrastructure underscores our commitment for future growth.”

Likewise, Jacob Curciel, chief executive and founder of Optima, also added some good words about their newest association with the gambling giant, he said, “We are very excited to have the opportunity to work with SeanieMac for the development of a dedicated full OPTIMA sports betting and e-gaming multichannel suite. Passion and know-how for the sports betting and gaming business is a must-have to be a market leader. SeanieMac’s team has demonstrated they score very high on these values.

“At Optima, through the delivery of a turn-key platform, we will ensure our partner has the technology and products to achieve their objective of leading the market while delivering the best and most enjoyable customer experience across all channels.”