Ladbrokes and Colossus Bets Partner for Australian Expansion


Colossus Bets have announced that it has joined forces with the Australian arm of Ladbrokes that will see it expand its mega jackpots pools services into Australia.

The new partnership will see the sports betting operator launch its “Mega Margin’ pools for mobile in Australia, with the service due to take wagers on Australian Rugby League (AFL) as well as National Rugby League (NRL) matches.

Punters will also be given an opportunity to collect a portion of their winning on live pools tickets with the introduction of Colossus Bet’s “Partial Cash Out” service.

According to Bernard Marantelli, the Chief Executive Officer at Colossus Bets, they are extremely delighted to be partnering with Ladbrokes in order to launch Australia’s biggest bets and the launch of Mega Margin shows again that the combination of their patented Cash Out technology together with multi-million prize pools is a compelling proposition. Marantelli also said that they are looking forward to growing these pools so that they can introduce a $5,000,000 Pick 7 version for the 2016 season.

The Chief Operating Officer of Ladbrokes Australia, Paul Cherry, added that Mega Margin pools will enable their players to shoot for a million dollar Pick 6 prize weekly on AFL as well as NRL. He added that even better is the fact that these products feature Partial Cash Out which means that players can take some money and run, between legs on their live tickets.

Cherry also said that their mobile-led platform is perfectly suited to bet with “on-the-go” Cash Out decisions and life-changing jackpots for their players and that Mega Margin is a great innovation for them.

Paddy Power Extends Sports Betting Partnership with PMU

Internet betting firm Paddy Power has revealed that it has opted to extend its existing partnership with French betting group Pari-Mutuel Urbain (PMU) and has signed a five year extension to the partnership that will see it continuing to provide sports services in France.

Since linking up with the French racing operator in 2010, the Irish bookmaker has provided risk management, event management and fixed-odds pricing services to PMU and Paddy Power will continue to do so during the extension period. Pari-Mutuel Urbain is a huge betting firm in its home country and the two companies have worked together successfully for some time.

Andy McCue, the Chief Executive Officer at Paddy Power, commented on the deal by saying that over the last 5 years they have provided the most extensive sports betting product available in France, enabling PMU to launch and rapidly scale their business. McCue also said that this has been reflected in the results achieved and that they are looking forward to the coming years of partnership.

Alain Resplandy-Bernard, the Chief Executive Officer of PMU, added that when PMU decided to jump into the sports betting adventure, it had no experience in this new business whatsoever. He went on to say that PMU and Paddy Power have worked hand in hand in order to create an offer which would meet the French punters’ needs and expectations and that it has been a huge success. He added that this is why they have decided to renew their partnership with Paddy Power for five more years and that thanks to this renewed agreement, PMU knows that it can look ahead with confidence and keep on delivering innovative solutions to its punters.

Ladbrokes and Gala Coral in Merger Discussions


Ladbrokes, one of the leading bookmakers, has revealed that it is currently in talks with the board of UK betting giant Gala Coral Group with regard to a possible merger.

A potential deal could result in the creation of the biggest bookmaker in the United Kingdom, with almost 4,000 High Street shops.

According to Ladbrokes, it is not yet certain if the talks will lead to a deal and possible terms and timings had also not yet been agreed.

The talks that were announced in a statement by Ladbrokes, could result in Ladbrokes, Eurobet Retail, Coral Retail and Gala Coral’s online betting sites all being merged into one massive firm with the combined businesses listed on the London Stock Exchange.

Jim Mullen, the Chief Executive Officer of Ladbrokes, commented on the talks by saying that since becoming CEO his focus has been on a more aggressive plan to build digital scale and grow their recreational customer base across all channels, which is key to creating a more sustainable and growing Ladbrokes. He added that his plans are well advanced and that he is looking forward to presenting them to shareholders.

Mullen also revealed that a merger with Gala Coral could create a combined business with significant scale and has the potential to generate substantial cost synergies, creating value for both companies’ shareholders. He also said that the firm’s board has yet to decide whether a deal would be “strategically attractive” and whether it could be “delivered to shareholders on appropriate terms”.

Ladbrokes Signs Sponsorship Deal with Notts County Football Club


Ladbrokes, one of the leading betting firms in the United Kingdom, has announced that it has signed a two year shirt sponsorship deal with League One football club Notts County FC.

The new sponsorship deal with Ladbrokes is the biggest in Notts County’s 153 year history.

The sponsorship deal will see Ladbrokes open a betting point at the clubs’ Meadow Lane Stadium and the Ladbrokes brand being promoted throughout the club’s stadium on match days, digital and media assets.

A spokesperson for Ladbrokes commented on the sponsorship by saying that a club as rich in history as Notts County are a natural fit for Ladbrokes. He added that they are eagerly looking forward to working with Notts both on and off the field and wish the team all the best for the upcoming season.

Ray Trew, Notts County chairman, revealed that it is an exciting day for Notts County Football Club and all their supporters. He added that he has been in positive communication with Ladbrokes since they sponsored their Capital One Cup tie against Liverpool in 2013 and he is glad that after many months of negotiating to have personally secured this deal.

Trew also said that they are obviously delighted that a huge global brand such as Ladbrokes have put pen to paper in association with them as they enter a new era both on and off the field. Trew added that they would like to thank Ladbrokes for their support and sponsorship for the forthcoming season and beyond.

BetVictor to Sponsor Chelsea Football Club

Gibraltar based retail and internet betting operator BetVictor is thrilled to announce that it has signed a sponsorship deal with Premier League professional football club Chelsea F.C in terms of which it will be the football club’s Official Global Betting and Gaming partner.

The new partnership will see the bookmaker creating unique offers and markets for Chelsea F.C. in order to celebrate the partnership while BetVictor’s branding will get prime positioning at Chelsea Football Club’s home stadium, Stamford Bridge. The bookmaker will also undertake a number of exciting joint social media and digital campaigns throughout the 2015/2016 season as Chelsea Football Club seek back-to-back Premier League titles and a second Champions League.

Christian Purslow, the Managing Director of Chelsea Football Club, commented on the new sponsorship deal by saying that they are extremely delighted to welcome BetVictor into the Chelsea family and that they are eagerly looking forward to working alongside one of the biggest names in global betting. Purslow also said that BetVictor is a market leader and that he is sure that Chelsea supporters will be able to benefit from this new partnership in the coming year.

According to Andreas Meinrad, the Chief Executive Officer at BetVictor, they are absolutely thrilled to announce their partnership as the global betting partners of the Premier League champions. Meinrad went on to say that BetVictor is a great brand with a strong sporting heritage and that Chelsea Football Club is the perfect fit to meet their needs as they continue to grow.