32Red Links Up With Transversal

Ladbrokes

32Red Sport, a leading British company licensed in Gibraltar and part of the award winning online gaming group 32Red Plc. has revealed that it has appointed Transversal, a provider of enterprise knowledge solutions for the cloud. Transversal will deliver its self service functionality on 32Red’s sports betting website.

32Red topped an independent customer service audit in 2013, beating 15 major casino brands, in their ambition to maintain this level of service across the new 32Red Sport brand.

32Red Sport users will in future have access to the site where the service will be available to them through a desktop, mobile or tablet device 24 hours a day, seven days a week.

32Red will also benefit from the use of Transversal’s Promotion Engine which works together with the web self-service solution in order to offer targeted, personalized and contextual adverts to customers, based on the information that they have been searching for.

According to Pat Harrison, an Operations Director at 32Red, the scalability of the platform is one of the reasons that they chose Transversal as their partner for this project. Harrison added that it will allow for straightforward expansion to other 32Red product areas in the future.

The Chief Sales Officer at Transversal, Marc Quantrill, added that nowadays, with consumers approaching companies for information on multiple devices from multiple locations it has become more important than ever before for organizations to streamline their customer service process.

Quantrill also said that they are absolutely delighted that 32Red has chosen to work with them on a self-service solution that will help them to further enhance their already excellent reputation in customer support.

GoBetGo Sports Betting Site Finally Folded

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Following several player complaints of “slow pay” as well as a short break in operations to change to a .net domain, GoBetGo, the Curacao licensed online sports betting site has finally folded.

The registered owners of the sports betting site Sommerville Management Co. Ltd, advised visitors that their strategy to offer players the best odds on the planet with very low margins did not prove to be a successful one, given the clientele that they attracted and the payment processing and marketing costs that they incurred. It went on to say that during the period of November/December 2014, there was a huge withdrawal wave, which entirely emptied their company balances and as they stand, they are insolvent and that they deeply regret to inform that they are effectively closing GoBetGo.com with immediate effect.

The advisor did not in any way commit to meet player obligations with the sports betting information portal Sports Book Review recording an amount of $130,000 of outstanding complaints against GoBetGo with the possibility of there being even more.

The GoBetGo Online Sports Betting site was launched by Sommerville Management in 2013 and it is presumed to have three locations – a Tortola, BVI registration address; a Costa Rica restaurant address in San Rafael as well as a British support address or at least telephone contact number at + 44 20–3239–1838.

The failed GoBetGo online sports betting site is one of 5 online gaming sites owned by Sommerville Management’ the other being Ball2Win Live Dealer Casino, Ball2Win Sports, Bit455.com and OdinBet.

New Sports Book Unveiled by FENgaming

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Malta based FENgaming, one of the leading software providers that develop online sports betting products and gaming platforms has announced that it has released a new version of its sports book software and gaming platform as well as a new bonus management tool.

FENgaming has customized its sports book software to suit any market or regulatory regime and the software provider’s latest version has had upgrades implemented across mobile, desktop as well as API. The group’s software itself has been designed to be compatible for operators in both the online and land based environments.

Meanwhile, the gaming platform features casino software combinations that include content from several leading providers as well as sports betting, poker, live casino, live betting virtual racing and payment features.

The rapidly growing platform, which is licensed in several jurisdictions all over the world is due to further expand as a result of the new bonus management tool.

According to Gabi Pitleac, a Sales Manager at FENgaming, these new features are bound to further strengthen FENgaming’s portfolio and will also strengthen their position as a sought after software provider across the online and land based gaming industries. She added that with intuitive user and game bonus management functionality, extensive reporting and integration of major methods of payment as well as support for a number of different languages, they believe that there is a lot to be said for their offering.

Launched ten years ago as a humble gaming operator, FENgaming has since evolved to become a sought after iGaming software provider.

FENgaming will be exhibiting at ICE Totally Gaming which will be held in London between 3rd and 5th February, 2015.

Mondogoal Adds Fantasy Sports Partnership with FC Barcelona

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Malta incorporated daily fantasy sports platform developer and marketer, Mondogoal, has revealed that it has entered into a high profile partnership with Spanish top division La Liga Club FC Barcelona (FCB).

FC Barcelona is the largest sports club in terms of social media followers and is Mondogoal’s first La Liga club partner.

Premier League and Italian Serie A clubs are already team partners that promote Mondogoal’s club branded version to its fans all over the globe.

According to Shergul Arshad, the Chief Executive Officer and Founder of Mondogoal, adding FC Barcelona to their stable of team partners is exciting for many reasons. He added that Barca is football, from Cruyff and Maradona on through Ronaaldinho, Thierry Henry, Messi, Neymar, Xavi and Iniesta.

Arshad also said that FC Barcelona is not just football but is the largest, most engaged club in the world on social media with over 80 million Facebook followers and that they know that following will be key to the success of their partnership. Arshad added that their fans are passionate and involved in all things Barca and that this is a new, fun and innovative way for them to follow and participate with their friends and supporters around the world, in real time.

Mondogoal is licensed to operate globally and is currently the only daily fantasy sports site available for cash play in several major markets around the world. The group runs contests on a daily or match day basis for La Liga, Serie A, Premier League, Bundesliga, Major League Soccer, Lique 1, the FA Cup, European Championship Qualifiers as well as the esteemed Champions League and Europa League.

Ladbrokes Named Title Sponsor of UK RFL Challenge Cup

Ladbrokes

Ladbrokes, one of the leading betting firms, has replaced Tetley’s Ale, the Northampton based brewery, as the title sponsor of the UK Rugby Football League’s Challenge Cup for a period of three years.

The new sponsorship that is believed to be worth an amount of £1 million a season will see Ladbrokes capitalizing on the competition’s fan base which is driven through the BBC and Sky Sports who will televise pre-match build-up, highlights, live games as well as post-result analysis.

According to the Rugby Football League, Ladbrokes is expected to benefit from over 1,000 hours of global TV cover including 70 hours of UK coverage.

Ladbrokes will also benefit from headline branding at all Ladbrokes Challenge Cup ties and introduce the tournament’s first Ladbrokes Player of the Round Award. The betting firm will also be introducing a Responsible Gambling program for Rugby League players, fans and staff.

The sponsorship also includes promotional appearances by players and personalities to promote the Ladbrokes Challenge Cup across their own media channels.

Richard Glynn, the Chief Executive Officer at Ladbrokes, said that 2015 already promises to be bigger and better and that this is a wonderful opportunity for Ladbrokes to engage with Rugby League stakeholders on an elite as well as grassroots level in order to continue the rapid growth of the sport.

Chris Rawlings, the Rugby Football League’s commercial director, revealed that Ladbrokes is the latest major brand to recognize the advantages of associating their brand with Rugby League and that it gives them great pleasure to welcome them to the sport.

The trophy was won by Leeds Rhinos last year for the first time since 1999.

The 2015 final challenge will be played on 29th August, 2015, 120 years to the day since rugby league was founded in 1895.