Leading Switzerland-based sports rights and betting analysis group Sportradar, has revealed that it has agreed to expand its partnership with the Professional Darts Corporation (PDC), one of the sport’s governing bodies, by signing a three-year live-streaming deal to include coverage of the PDC’s events.
The group was already the official live data provider of the Professional Darts Corporation and provided live scoring from tournaments.
Sportradar will be streaming live and in full all 82 matches from the six events due to take place at this year’s World Series of Darts and the 10 events which total 470 matches on the European Darts Tour to the group’s clients in the media, betting and gaming sectors across the betting industry.
Matt Porter, the Chief Executive of the Professional Darts Corporation commented on the new deal by saying that their work to date with Sportradar has been exceptionally fruitful, and that when the opportunity came to add live streaming options to the existing data portfolio, they were happy to combine the two and let Sportradar bring them to market.
Porter added that there is no doubt that providing this darts content to Sportradar will ensure that their data and now their streams reach the largest audience possible.
A Sales Director at Sportradar, Andrew Palmer, added that the partnership with the Professional Darts Corporation is another great step forward in their endeavor to deliver a great portfolio of events to their clients. Palmer went on to say that this deal will have an enormous impact and will ensure that their clients are able to deliver the compelling darts in the fastest and most engaging manner.