Amaya’s online sports betting subsidiary, BetStars is thrilled to reveal that it has secured a deal in terms of which it will become the official betting partner of reigning English Premier League champions Leicester City Football Club for the upcoming 2016-17 season.
The deal will see BetStars receive a full suite of rights which includes recourse to the Leicester City club crest and player imagery as well as access to a few players in order to create promotional material and develop marketing campaigns. The rights also include LED advertising and fixed stadium branding and the opportunity to offer fans exclusive odds and promotions on Leicester City matches throughout the season.
Eric Hollreiser, Amaya Vice President of Corporate Communications, commented on the deal between the parties by saying that Leicester City Football Club changed the game in terms of who can win the Premier League and how it can be won – in the same way that BetStars is striving to be a game-changer.
Hollreiser went on to say that Leicester defied the odds to take on the big boys of English football and win the Premier League, and BetStars is endeavoring to do the same in sports betting with innovative products such as Spin & Bet. He added that they cannot wait to be part of the next chapter in this truly amazing story.
BetStars is celebrating the partnership by offering Foxes fans an opportunity to win a bet on Leicester City defending their Premier League title at last year’s odds of 5000/1.