New Marketing Chief Joins Sports Betting Giant

Paddy Power, the Irish Sports Betting giant, has revealed that it has ended its search for a marketing boss to replace Christian Woolfenden, who was promoted to Managing Director of Retail for UK and Ireland at the end of last year. The group is pleased to announce that it has now appointed Gav Thompson as its Chief Marketing Officer, who will join Paddy Power in June, 2015.

Thompson was formerly the global director of business innovation at Telefonica where he spent seven years in posts that included director of marketing innovation for Telefonica and 02 head of UK brand strategy. He is a marketer who comes with 20 years’ experience working with brands that include PlayStation, 02, Pepsi, Guinness, Toyota, agency and client-side. His most recent role was Chief Marketing Officer of customer engagement technology business Thunderhead.

The new Chief Marketing Officer has also worked at agencies that include TBWA/London, and also founded Giffgaff in 2009.

According to a spokesperson for Paddy Power this week, Thompson will be responsible for “the strategic direction of the Paddy Power brand, entertaining our customers and wowing them with our differentiated product.”

Thompson revealed that he has always been a huge fan of the Paddy Power brand as it is overflowing with creativity, disruption, innovation, entertainment and mischief. He added that to be asked to be Chief Marketing Officer of such a unique proposition is a real honor. Thompson also said that this is his perfect job and he cannot wait to get cracking.

Paddy Power’s chief executive, Andy McCue, said that he is thrilled to welcome Gav to Paddy Power. He added that he has world-class marketing talent and his passion for customers, brand experiences and innovation matches perfectly with Paddy Power’s.

Microgaming Health & Care Trust Sponsors Visit from Middlesbrough Powerchair Football Club

The Isle of Man saw representatives from Middlesbrough Powerchair Football Club deliver taster sessions and workshops last week in order to launch the Island’s first club for this sport.

Powerchair Football is an exciting sport for adults and children who suffer from physical disabilities and caters for a vast range of physical disablements which include multiple sclerosis, quadriplegia, cerebral palsy, muscular dystrophy, stroke and spinal cord injuries.

The Isle of Man Strategy for Sport 2014 – 2014 endeavors to enhance people’s lives by enabling them to enjoy regular and sustainable participation in physical activity.

Weekly Powerchair Football sessions will be led by the Manx Sport and Recreation’s Sport Development Unit during term-time in order to provide individuals who suffer from severe physical disabilities with sport.

Zoe Crowe, of the Sports Development Unit, revealed that Microgaming Health & Care Trust had sponsored the visit from the Middlesborough team who delivered an excellent introduction to this fast growing sport. He added that everyone had the chance to learn the rules and to gain insight into various session ideas as well as information about club development, which is very important as they launch the new club. Crowe also said that with the support from the Trust, the Sports Development Unit has been able to purchase specific equipment which includes coaching equipment, bumpers and footballs.

The first session of the Powerchair Football Club will take place on Friday, 1st May from 3.30 pm to 5.00 pm at the National Sports Centre in Douglas and thereafter every Friday during term time at the same time and place.

Touchbet’s Magnus Hedman Confirrmed as New Owner of Pinnacle Sports

Following weeks of speculation, the operations manager of Pinnacle Sports, Paris Smith, has revealed that Magnus Hedman is the new owner of online bookmaker.

Hedman is the founder of Malta based business-to-business risk management and sports betting odds supplier Touchbet Ltd.

In February of this year Pinnacle Sports revealed that it had been acquired by an unidentified entity and would be switching to a regulated markets strategy. The online bookmaker has since acquired a Malta license.

Paris Smith, the Chief Executive Officer of Pinnacle Sports said that she was extremely proud to confirm Hedman’s acquisition although she said that the company had felt no urgency in revealing Hedman’s identity. Smith added that Pinnacle’s culture has always been to remain low-key and allow their unrivalled product to speak for itself.

Smith credited Hedman with assisting Pinnacle to secure its new Malta Gaming Authority license and for bringing unrivalled industry expertise and experience to help drive an ambitious strategy for Pinnacle Sports.

It is understood that Hedman recently managed to beat Betgenuis and GVC Holdings in a race to acquire Sporting Index, the spread betting specialists, from HgCapital, a private equity group. Last month it was reported that HgCapital had sold Sporting Index to an unnamed private investor for an amount of approximately £40m. HgCapital paid about double that amount for the company back in 20015. Despite the fact that there has been no official confirmation of this deal which would require the approval of the Financial Conduct Authority, Hedman was identified as the buyer last week.

Betway Expands Marketing Operations into Rugby

Betway, one of the leading online betting and casino operators, has revealed that it has entered into an agreement with Mike Tindall, the former England rugby captain and 2003 World Cup winner to become a Betway ambassador.

The agreement will see Tindall helping to promote the Betway brand before this year’s 2015 Rugby World Cup (RWC) national team competition by featuring in Betway’s advertising and promotional material that will appear on multiple media platforms.

Tindall will also make media appearances and provide content for the Betway blog ahead of the World Cup, the autumn internationals as well as next year’s Six Nations.

Richard Akitt, the Chief Executive Officer at Betway, revealed that signing a rugby legend such as Mike Tindall is another significant coup for Betway and they are eagerly looking forward to sharing his unique insights with their customers. He added that the Rugby World Cup promises to be a truly wonderful event and that they are thrilled to welcome Mike on board.

Trindall added that following the gripping final Saturday of this year’s Six Nations, anticipation for the World Cup have heightened considerably. He also said that the tournament highlighted that England, Wales and Ireland can all be considered as genuine contenders to lift the Webb Ellis trophy and that he is extremely excited to help Betway analyze and guide their customers through this tremendously exciting tournament and beyond.

Betway’s expansion of its marketing operations into rugby follows the operator having also struck a deal this month to become to become the new title sponsor of the UK Championship Snooker tournament.

Betway Agrees Title Sponsorship Deal with World Snooker

Betway, one of the leading online gaming operators, has revealed that it has agreed to a title sponsorship deal with World Snooker for the UK Championship.

The championship, which will be known as the 2015 Betway UK Championship, is scheduled to take place from 24th November to 6th December, 2015 at the Barbican in York.

This latest sponsorship follows Betway’s recent sponsorship of World Snooker’s Shoot-Out tournament and the World Seniors Championship which was held at the Blackpool Tower Circus Arena last month and sees the operator continuing to invest in British sport.

According to Richard Akitt, the Chief Executive Officer of Betway, they are thrilled to confirm their commitment to snooker fans everywhere by extending their presence in the sport in sponsoring such a prestigious tournament. Akitt added that snooker is a sport which is going places with worldwide viewing figures increasing year-on-year and that it is fantastic for them to be associated with the game as it breaks new ground.

Barry Hearn, the chairman of World Snooker said that they are delighted to welcome Betway on board for which is truly one of the crown jewels of the snooker calendar. He also revealed that Betway had recently sponsored the Shoot-Out and World Seniors Championship and they are, therefore, aware of the incredible exposure that they can expect through their sport and that the Betway UK Championship will be watched by many millions of people across the planet as the very best players compete for one of the most prestigious titles.

Betway is also the shirt sponsor of Premier League club West Ham United and the title sponsor of the Betway Premier League Darts amongst others.