Titanbet, the Playtech powered online sports book operator has revealed that it has entered into a deal with The Sun newspaper in terms of which it will consolidate its presence in the British market by sponsoring the newspaper’s daily betting column. The deal will see Titanbet gaining access to the Sun’s pay-per-view client base via its online platform.
Tot’s Tips, journalist Andy Totham’s sports betting preview and one of the most widely read columns in the UK and its Longshot, Donut and Diamond are one of the UK’s most popular sports betting tips columns, giving expert tips on everything from boxing to football. Tot’s Tips goes through each Premier League clash every week and sets out the best betting action. It also suggests the best bets and long-shots that include all the football action due to take place over the weekend. Titanbet.co.uk branding will now feature prominently on The Sun’s betting section.
The sports book, that is run by Playtech’s subsidiary, PT Entertainment Services, is endeavoring to attract new customers in the competitive market by planning several new initiatives.
Russel Yershon, a spokesman for Titanbet said that The Sun’s betting column will give them fantastic exposure for the Titanbet.co.uk brand as well as great reach when it comes to sports bettors as they look to execute their launch strategy in the United Kingdom. Yershon added that they will be offering their readers exclusives throughout the football season that can be used on the desktop and mobile platform, including topical specials on big events.
The Sun’s tie-in with Titanbet.co.uk is the first partnership of this kind between a UK newspaper and an online casino or sports betting site.