Boston based daily fantasy sports startup DraftKings has teamed with the New England Patriots on a marketing deal for the current N.F.L. season.
This is the first time that a daily fantasy site has entered into a partnership with any professional football team in the flourishing daily fantasy sports sector.
The deal will include enhanced public exposure for DraftKings through the popular LED display of its brand at the football club’s Gillette Stadium and its publicity content will also appear on New England Patriot’s social media accounts, newsletter as well as “Tip of the Week” on the Patriot’s official website.
Paul Liberman, the Marketing Executive at the fantasy sports company revealed that DraftKings is extremely proud of its association with the New England Patriots which is one of the league’s most successful franchises, right in their backyard.
Liberman also said that the Patriots are one of the league’s model franchises and that they are extremely pleased to align themselves with them. He added that they are looking forward to bringing the excitement of daily fantasy sports into the game-day experience.
Daily fantasy sports are continuing to fill the void that was left after the U.S. Department of Justice cracked down on online poker and other gambling during 2011. DraftKings and FanDuel are amongst other sites that allow their customers to compete for cash prizes in short term contests that are based on the real-life outcomes of sporting events. The contests are legal as federal law treats fantasy sports as games of skill and therefore not gambling.