Sportradar Expands Streaming Deal with Professional Darts Corporation


Leading Switzerland-based sports rights and betting analysis group Sportradar, has revealed that it has agreed to expand its partnership with the Professional Darts Corporation (PDC), one of the sport’s governing bodies, by signing a three-year live-streaming deal to include coverage of the PDC’s events.

The group was already the official live data provider of the Professional Darts Corporation and provided live scoring from tournaments.

Sportradar will be streaming live and in full all 82 matches from the six events due to take place at this year’s World Series of Darts and the 10 events which total 470 matches on the European Darts Tour to the group’s clients in the media, betting and gaming sectors across the betting industry.

Matt Porter, the Chief Executive of the Professional Darts Corporation commented on the new deal by saying that their work to date with Sportradar has been exceptionally fruitful, and that when the opportunity came to add live streaming options to the existing data portfolio, they were happy to combine the two and let Sportradar bring them to market.

Porter added that there is no doubt that providing this darts content to Sportradar will ensure that their data and now their streams reach the largest audience possible.

A Sales Director at Sportradar, Andrew Palmer, added that the partnership with the Professional Darts Corporation is another great step forward in their endeavor to deliver a great portfolio of events to their clients. Palmer went on to say that this deal will have an enormous impact and will ensure that their clients are able to deliver the compelling darts in the fastest and most engaging manner.

Betway Extends Title Sponsorship of Snooker’s UK Championship


Betway, a leading online gaming operator, has revealed that it has signed an agreement which will see it remaining on as title sponsor of snooker’s UK Championship for an additional period of two years.

In terms of the new agreement, the snooker tournament will continue to be known as the Betway UK Championship for both its 2016 and its 2017 editions.

Betway originally took on the role of title sponsor for the snooker tournament at the event that was held last year from Tuesday, 24th November to Sunday, 6th December, 2015 at York Barbican. The tournament was won by Neil Robertson from Australia who defeated Lian Wenbo 10-5 in the first ever UK Championship final without a British player.

The dates for this year’s snooker UK Championship have to date not yet been confirmed.

The Betway UK Championship is a professional men’s ranking snooker tournament and is the second biggest ranking tournament after the World Championship and one of the Triple Crown events.

Barry Hearn the chairman of World Snooker, revealed that there were a number of fantastic moments at this season’s event which was broadcast to hundreds of millions of fans all over the world, and the Betway team was clearly extremely pleases with the exposure that was achieved for their brand.

The PR manager at Betway, Alan Alger, went on to say that following Betway’s incredibly exciting and successful inaugural sponsorship of the snooker UK Championship, they are eagerly looking forward to an additional period of two years.

Unibet Signs Up as Title Sponsor of Royal Dutch Cycling Union


Unibet has revealed that it has entered into an agreement that will see it become the new title sponsor of the Royal Dutch Cycling Union (KNWU), the sport’s national governing body.

The deal that is worth a total of €7 million ($7.6 million) will run for a period of four years, from 2017 through to the end of 2020.

In terms of the agreement, Unibet will have its branding appear on all KNWU riders’ clothing during major events which include the European Championships and World Championships and will also work together with the KNWU in order to promote sporting integrity and responsible gambling in the Netherlands.

Unibet has further revealed that the duration and value of the deal with KNWU is subject to the group securing an online gaming license in the Netherlands. It is widely expected that the Netherlands will legalize gambling activities such as these before the end of this year.

Marcel Wintels, the Chairman at KNWU, commented on the agreement by saying that the partnership between KNWU and Unibet assures that Dutch cycling from the base, such as associations and national leagues, through to the top national selections and Dutch championships, will receive huge financial support for years to come.

Anne-Jaap Snijders, the Director of Western Europe at Unibet, revealed that Unibet is proud of this sponsorship agreement with KNWU, which shows that they are fully committed to investment in grassroots through to top-level cycling when the road to operation under a license in the Netherlands opens.

LeoVegas to enter Sports Betting Market


LeoVegas, a leading Malta-based casino operator, has revealed that it has signed a deal with B2B Sportsbook Technology Provider, Kambi Sports Solutions, in an endeavor to extend the site’s diversity beyond its casino roots.

In terms of the agreement Kambi’s sportsbook will be integrated into the online casino operator’s proprietary platform in the first half of this year. The addition will allow LeoVegas customers to shift seamlessly between casino and sports verticals while enhancing LeoVegas’ expansion into new international markets.

Gustaf Hagman, Group Chief Executive and Co-Founder of LeoVegas, commented on the new deal by saying that following an extensive selection process they identified Kambi as the partner that can match their high ambition and provide enabling technology and capability for them to innovate and drive the sports betting experience in the mobile era.

According to Kristian Nylen, Chief Executive of Kambi, LeoVegas is an extremely exciting and fast growing brand in mobile gaming. He added that they are very excited to work with LeoVegas as their service is bound to complement their existing casino offering with a premium sports betting service that will accelerate growth.

Since its spinoff from its parent company Unibet in 2014, Kambi’s business has surged. Kambi’s other clients include 32Red, Unibet and 888Holdings and the company reported that revenue was up 35% and profits up threefold in its Q3 earnings report.

LeoVegas was named Operator of the Year at last week’s inaugural eGaming Review Nordics Awards in Malta. The company also picked up awards for Casino Operator and Mobile Operator.

Australian Court Fines Unibet and Bet365

An Australian court has fined both Hillside Australia New Media, which trades as Bet365 and Betchoice Corporation, trading as Unibet for breaching state gambling advertising laws. The two online gambling groups were charged with illegal publishing of gambling advertising on their websites during last year.

According to New South Wales’ gambling laws, all gambling related enticements such as the offer of bet refunds offered by Unibet, are illegal. The group has entered a plea of guilty for having offered a credit and reward inducement on its website in August, 2015.

The court ordered Unibet to pay a fine of $7,500 as well as an amount of $5,000 to cover the legal costs of the Office of Liquor, Gaming and Racing (OLGR).

Bet365 also pleaded guilty to two counts of breaching state gambling advertising laws and also ordered to pay a fine of $5,000 and an additional amount of $5,000 to cover the OLGR’s professional fees.

Licensed wagering operators have been targeted by the OLGR for some time now and have been brought to Court for breaching state gambling rules. Unibet and Bet365’s fines are a continuation of this policy.

A number of actions are currently pending against other operators with, Ladbrokes and Classic Bet having already been prosecuted.

The Acting Director of Compliance and Enforcement for the Office of Liquor, Gaming and Racing, Sean Goodchild, stated that licensed wagering operators should refrain from publishing gambling advertising that offers an inducement for residents of NSW to participate in gambling activities

Goodchild warned that the wagering industry, which includes social media and company websites are being monitored and that action will be taken if material is found which offers illegal gambling inducements to NSW residents.