Sportech Racing Clinches Deal with Global Gaming Solutions

Sportech Racing//Digital, a division of Sportech PLC, (LSE; SPO), is thrilled to reveal that it has been chosen by the Chickasaw Nation’s Global Gaming Solutions LLC to be the new provider of pari-mutuel betting technologies and services to Remington Park racetrack and associated OTB’s in Oklahoma and Lone Star Park racetrack in Texas.

According to Sportech the company will provide a considerable upgrade to existing betting technologies as well as comprehensive pari-mutuel betting services, built on the foundation of the world-class Quantum System software which will be managed and operated from the “dernier cri” Quantum Data Centre.

A notable upgrade in the betting technologies will be made available to patrons of Lone Star and Remington which include Sportech’s new BetJet SL 2.5, the Sportech Tablet for wireless account betting as well as the Digital Link app for convenient mobile betting while on-track. Digital Link offers players the patented digital voucher feature which allows them to store and retrieve tickets and vouchers on their own mobile device anonymously, securely and conveniently.

Scott Wells, the President and General Manager of Remington Park and Lone Star Park, commented on the deal by saying that Global Gaming Solutions has invested millions over the past few years in order to improve their racetrack facilities and they are looking forward to now offering their guests new technologies that will significantly enhance their betting experience at Lone Star Park and Remington Park.

The President of Sportech Racing//Digital, Andrew Gaughan, said that Digital Link mobile will help Remington and Lone Star usher in a new era of convenient, feature-rich mobile betting and that their proactive services will assure that their players get the betting experience that they deserve.

NSW Bans Advertising Live Odds to curb Online Sports Betting

New South Wales has banned the advertising of live odds during sporting broadcasts while regulators endeavor to find ways to rein in the proliferation of online sports betting.

Troy Grant, the state’s Deputy Premier, announced on Saturday that in-play odds, that shift according to the scoreboard or offer the chance to guess the next goal scorer, may not be broadcast in New South Wales from March, 2016.

According to Grant, who is also the Minister for Gaming and Racing in New South Wales, live odds increase the risk of dangerous gambling by encouraging punters to chase losses or bet on impulse. Grant also said that there is no doubt the Sports Betting market is becoming increasingly competitive as operators aggressively chase market share through promotions and that it is, therefore, important that regulation moves with the industry.

The ban will see television broadcasts that include segments with betting operators during breaks or play being required to either be adjusted for NSW audiences or else being dropped completely. Test cricket or golf tournaments will be excluded from the ban as it only applies to events that are shorter than four hours.

Samantha Thomas, an associate professor in public health at Deakin University in Victoria, said that although the ban was positive, it only stunted “one small part of the total suite of marketing promotions that go on during sporting matches. She added that viewers, including children, would still be exposed to generic gambling advertising, company logos on jerseys as well as sponsorship in stadiums.

Inspired Enters Swedish Virtual Sports Market

Virtual sports provider Inspired has revealed that following a competitive tender process, it has become the first supplier to launch virtual sports in the Swedish gambling market, launching online and mobile products with AB Trav och Galopp (ATG), a state-owned horse racing operator.

Inspired’s Rush Horses and Rush Trotting products have been launched by ATG, with both customized for the Swedish market following Swedish player and market research projects.

Inspired’s products are being streamed in HD to ATG customers throughout the country across online as well as mobile platforms.

ATG has been active in the market ever since 1974 and generated SEK2.80bn in the first nine months of the year, with land-based revenue falling 4 per cent to SEK1.45bn which was offset by growth in online revenue to SEK1.35bn, thus giving it a 19 per cent share of the regulated market in Sweden.

Steve Rogers, the Chief Commercial Officer for Digital Games at Inspired, commented on the new deal with ATG by saying that they are delighted to be working with ATG and to be the first to market in Sweden. He added that it is an exciting market with a strong pedigree in sports betting.

Rogers explained that it was crucial in the competitive tender process that they are able to provide the perfect virtual sports for Swedish players – especially trotting. He also said that their ability to enter new markets quickly and establish the right product offering will drive significant incremental revenues for ATG and they are eagerly looking forward to a long and successful partnership.

Mikael Hagbert, the Manager for Betting Products and Methods Business Development at ATG, added that it is great to have an experienced partner such as Inspired when entering a new line of products and launching their first online virtual sports product.

Wearable Live Streaming Betting App from Game360

Following the recent announcement of a new partnership between Game360 and SNAI for the supply of online casino gaming content through their partnership with NYX Gaming Group, the first wearable version of the “360 Betting Mobile” app has been launched by the NYX Gaming Group with SNAI, the leading sports betting and gaming operator in Italy.

The new Game360 mobile sports betting solution runs on AppleWatch, iOS and Android wearable technology and players are promised a responsive, intuitive and seamless experience on their chosen devices.

SNAI is the very first client to go live with the sports betting app, which is now available to its flourishing player base in Italy.

In partnership with Betradar, the “360 Betting Mobile” app features fully embedded live streaming that provides bettors with 24/7 seamless viewing of sporting events without being required to access other sources.

Included in the new features is live streaming of sporting events, provided by Betradar and players-choice live scoreboards. A new “fast bet” feature also gives bettors the opportunity to confirm their bets with a simple touch of the screen.

Andrea Guzzon, the General Manager for Game360 commented on the new app by saying that this launch marks a significant milestone for Game360, NYX Gaming and the mobile gaming market in Italy. Guzzon added that they are pioneers with what they believe to be the most comprehensive and user-friendly app for sports betting available to date. He also said that he is confident that SNAI is the perfect partner to first introduce this innovative app to players in Italy.

FSB Technology Partners with Toals

UK-based platform provider FSB Technology has entered into a deal with independent bookmaker Toals in terms of which it will design a bespoke web and mobile sports betting platform for the popular independent retailer who has shops across Northern Ireland.

The sports betting platform will trade several different sports, both pre-match as well as in-play, including their horseracing product and will allow Toals to control the look and feel of the site via their content management system.

Toals will also gain access to FSB’s special trading-led CRM tools that allow operating partners tailor bonus offers and betting incentives to individual customers. The service also includes proprietary live Sports betting platform and real-time algorithmic pricing models.

Richard Throp, the Business Director at FSB, commented on the deal by saying that he is extremely delighted to have teamed up with Toals, whose punter-first approach reflected that of their own. Throp added that Toals were very keen to give their loyal shop customers what they wanted online rather than what is available elsewhere and that their managed solution will enable them to deliver on that promise and refine their offer accordingly, whilst maintaining the style of delivery that has made them popular over the years.

Throp also said that as well as a diverse range of data feeds, a top trading team and a wide variety of sports, they will also have their modern CRM tools at their disposal.

Gary Toal, the Managing Director of Toals, said that they are very confident that FSB’s service and their tailored approach will be well received by their customers. He added that they can now enjoy their famous customer service online as well as on their mobile devices because they have the right tools to deliver a top class betting experience across all channels.