Danske Licens Spil, the online gaming subsidiary of Danske Spil, the Danish state owned gaming operator, has announced that it has acquired a majority stake in Swush.com, a European fantasy sports platform provider.
Financial details of the new acquisition have not yet been disclosed by the parties although it has been confirmed that Danske Licens Spil will acquire a 60 per cent stake in the company.
Founded in November of 2000 by Jesper Carstensen and Ole Christensen, Swush.com currently provides a collection of seasonal fantasy sports games for a number of the largest media groups in Europe. Included in these groups are Aftonbladet in Sweden, Kurier in Austria, VG in Norway, Denmark’s Danmarks Radio Ekstra Bladet, MTG Viasat and TV2 Sport as well as pan regional broadcaster Eurosport in a number of countries and the EMEA arm of pay television broadcaster ESPN.
Commenting on the acquisition of Swush.com, Niels Folman, a Director at Danske Licens Spil, said that the acquisition will ensure that there is a closer cooperation between Danske Licens Spil, which operates in the regulated Danish gaming market, and Swush.com that offers a huge number of product development services.
The co-founder of Swush.com, Ole Christensen added that they have worked closely with Danske Spil for quite a few years and that there are many synergies and a lot of strong growth potential.
Christensen also said that with Danske Spilo, they will have a very strong partner who can strengthen their business and assist them in achieving their goals.