William Hill Signs Football Sponsorship Deal with Crystal Palace Football Club


Leading UK betting giant, William Hill, has announced that it has signed a sponsorship deal with Premier League football club, Crystal Palace.

William Hill also signed on Aston Villa and Southampton and the deal with Crystal Palace is therefore its third Premier League club partnership this month.

Kristhof Fahy, the Chief Marketing Officer for William Hill, revealed that they are thrilled that William Hill Online has become Crystal Palace Football Club’s official betting partner. Fahy added that the Barclays Premier League is the most watched domestic football competition in the World and that this deal with Crystal Palace gives them a gateway to introduce a new global audience to the William Hill brand.

Steve Parish, the Chairman of the Crystal Palace Football Club, also said that he was delighted to name one of the world’s leading betting and gaming companies, William Hill, as their new official betting partner and that they are eagerly looking forward to a successful and long term association between the two parties.

Last week the London based Crystal Palace Football Club kicked off the Premier League season by losing 2 – 1 against Arsenal.

Crystal Palace is also endeavoring to hire a new manager following the recent departure of Tony Pulis.

The football club also urgently needs to sign reinforcements prior to the closing of the transfer window, which appears to be a difficult task without a manager and crucial for the team if it wants a chance of retaining its Premier League status.

It has been reported that Kieth Millen, who heads any transfer deals for Crystal Palace, is contemplating a deal with Serbian international Zdravko Kuzumanovic.

CG Technologies Upgrades Mobile Sports Betting App


Sports Book Operator CG Technology (formerly Cantor Gaming) has announced the launch of an upgrade to its mobile sports wagering application which is now compatible with Android, iOS and Windows PC platforms.

The new improvements include parlay cards which tie together two or more selections under one wager, future betting lines which place odds on a team’s chances to win a championship as well as additional proposition wagers on individual games.

According to Lee Amaitis, the President and Chief Executive Officer at CG Technologies, the company operates race and sports books at eight Las Vegas resorts and generates approximately 60% of its wagers from its mobile wagering application.

CG Technologies has operated mobile sports wagering since 2012 and currently boasts 20,000 registered users. More than $3.5 billion was wagered in Nevada sports books last year.

Amaitis also revealed that he expects the upgraded application to grow the company’s percentage of wagers that are placed through the mobile application as well as increase the company’s overall wagering handle. He added that if they are to continue to grow sports wagering in Nevada, then customers’ demands will be met by increasing the opportunities through the new mobile app.

In addition, the application includes offer/counter offer features that gives customers an opportunity to increase or decrease the size of any wager and continuous markets giving customers a chance to wager on changes to the money line, spread or total while a game is in progress.

The product will still retain the company’s in-running wagering feature that sees customers placing bets on the outcome of a certain play or events while the game is in progress.

The Chief Technical Officer for CG Technology, Matthew Morrissette, said that the product was the result of close collaboration with customers and that their goal was to launch an app that was more user-friendly, more intuitive and more interactive. He added that the end result is a vast improvement for their users.

Betradar Offers Live Online Sports Betting Data


Betradar, a market leading supplier of sports and betting related data services has informed its Sports Betting customers of the latest statistics involving players and teams.

Betradar was founded in 2001 and is operated by Sportsradar the parent firm, live sports data supplier and security solutions provider for media outlets and government bookmakers.

With all the required services necessary to operate a book, including fixtures, results, odds compiling, in-running services and trading tools, Betradar is the one and only supplier in the market able to control every aspect of the process beginning with the data collection at the venue right through to the compilation and delivery of odds.

Betradar recently announced that it has launched a new live streaming solution for global online and mobile sports books that augments its existing Live Channel service that it launched for land based operations recently. At present the live stream offers in excess of 5,000 international sporting events and it is expected to expand this offering in the near future.

The portfolio for gaming, trading and front-end visualization services will be extended by Live Channel Online, Betradar has stated that any online bookmaker will find that live streaming will be an “affordable and business driving product”.

Erik Lorenz, the Managing Director at Betradar, commented that Live Streaming remains a key entertainment factor and that it is their goal to set new standards with the Live Channel. Lorenz added that the enrichment of live streams with Betradar’s betting stimulating live data and gaming solutions provides a completely unique level of customer entertainment to puntrts and that they are certain that they will enable bookmakers to strengthen their offer significantly with their portfolio.

12BET to Sponsor Hull City Football Club


12BET, one of Asia’s leading online sports betting and gambling providers, has confirmed that it has entered into a two year sponsorship deal with Barclays Premier League Football Club, Hull City.

In terms of the deal the 12BET logo will feature on the front of the club’s shirts as they compete in the Barclays Premier League and embark on their first campaign in a European competition after qualifying for this season’s UEFA Europa via the FA Club last season. This will provide the sports betting firm with a strong platform to reach fans in 200 territories via live footage shown by 80 international broadcasters as well as editorial and social media opportunities.

The sponsorship, that is the largest commercial deal in Hull City’s 110 year history, is reported to be a 60 percent increase on its last sponsorship with Cash Converters and will run for a period of two years until the end of the 2015/2016 season.

Simon King, the Commercial Manager of Hull City, revealed that they are extremely thrilled to be working with 12BET and that having a global brand like 12BET with a great history of working in football is very exciting. King added that the deal shows how far the club has come on the field and from a commercial perspective in recent years. He also welcomed Rory and his team to the club saying that he was looking forward to a strong future together.

12BET has previously served as principal sponsor to Sevilla F.C. as well as Wigan Athletic F.C.

James Henderson Confirmed as new William Hill Chief Executive Officer


The Board of William Hill PLC has announced that James Henderson, an internal candidate who has been at the bookmaker for 29 years, has been appointed to their Board and will take over from Ralph Topping as Chief Executive Designate as from 1st August, 2014.

Topping will stand down after 44 years with the group, six of which he spent as Chief Executive.

According to Gareth Davis, the Chairman of William Hill which is Britain’s biggest bookmaker, Henderson came out “head and shoulders” on top of a list of approximately 14 “credible candidates” that included external applicants wishing to succeed Ralph Topping.

While Ralph Topping started off as a “Saturday boy” at a betting shop in Glasgow, James Henderson started off his career at the group in November 1985 at a branch of Mecca Bookmakers on Goldhawk Road in West London. Mecca Bookmakers later merged with William Hill in 1988.

Henderson remained with the company ever since 1985 and has taken on many of the roles that Topping himself had held while rising through the ranks. These roles included overseeing the bookmaker’s online business and retail division before he succeeded in getting the top job.

During a video interview, James Henderson revealed that his immediate priorities are to sit down with the team in order to discuss what the future looks like for William Hill, both from an organic point of view, building on the outstanding foundations that they have, but also looking at what opportunities could present themselves over the next two or three years.