Paddy Power Betfair deploys new security measures powered by Balabit

If you want to be successful in online gambling industry, you don’t need to only rely on vast range of offerings, perhaps, these days what matters the most is how secure your online offerings are thanks to the rising number of online frauds that can null your bank balance without wagering even a single bet! Hence, more and more operators are now investing on strengthening their online security to avoid hacking vulnerability and Paddy Power Betfair is among the few who does think twice when it comes to securing its platform. It has now reinforced its security measures by deploying the Shell Control Box (SCB) privileged monitoring solution from Balabit that features session recordings of all of the combined operator’s activities. As far backend is concerned, Balabit solution scans all the accesses via Linux servers along with a number of Windows systems while users are only able to connect to production servers via SCB.

Moreover, once connectivity with the server is established, SCB starts monitoring and recording of all the activities in a tamper-proof way. Moreover, this system is independent to the host devices and does not interfere with daily operations making it a sound proof security system. The system is being deployed by Balabit’s UK partner Abilott who provides governance, risk, and compliance solutions while virtual SCB appliances are now in place at the operator’s data centres. Talking about the new measures and how it helps them strengthen their online security, Paddy Power Betfair’s head of security compliance and assurance, Vasile Dorca, said, “We are really impressed with the quality and features available within Shell Control Box; it fulfilled all the important criteria we had in terms of a fast implementation, easy configuration, reliable logging and transparency for users.”

Likewise, Zoltán Györkő, chief executive of Balabit, also added, “We’re committed to delivering solutions which provide a real return on investment and meet today’s increasingly compliance-driven security requirements.

Shell Control Box brings strong levels of security along with improved usability and flexibility so that organisations have the assurances that privileged user activity is fully audited, to fully protect their own customer’s data.”

Legia Warsaw agrees to extend its shirt sponsorship deal with Fortuna

It is generally believed that sponsors are biased towards big soccer clubs and look only for them to sign a sponsorship deal but this is not true as popularity of the game is so wide that we can find such agreements happening around the world no matter if a club is big or not. Polish Ekstraklasa football club Legia Warsaw is one such club which has a successful running shirt sponsorship deal with Fortuna Entertainment and recently it was in the air that they could not grab any extension on this for different reasons. But, now, it has been made clear by both club as well their partner Fortuna Entertainment that current deal will be furthered for another three years, i.e., from 2017 through to the end of 2019. This agreement means that Fortuna branding will continue to appear on the front of Legia Warsaw’s playing jerseys, as well as on various surfaces inside the team’s Polish Army Stadium home ground, while in return, Fortuna will work with the club on a series of fan-focused initiatives along with helping the side with other initiatives to help them grow.

Talking about it, Leszek Haba, head of marketing, Poland, at Fortuna, said: “The last three years has been a period of great success for Legia, and for Fortuna it has been a time where we have positioned ourselves at the top of the Polish betting market. Without the help of Legia, we would not have been able to attain this.

“The extension of our contract shows that both sides aspire to progress further; we wish to help Legia Warsaw to their next sporting success and be an integral part of the club.”

Knowingly, Fortuna recently revealed an impressive growth in nine months and with the pace they are growing it is obvious they will knock down several such deals with different sporting partners to gain more market space. Talking about their growth, Per Widerström, chief executive of Fortuna, had said: “In the first nine months of 2016, the company continued to deliver strong growth in amounts staked and we accepted total bets in the amount of €756.0 million, which is 22.9% more than last year. The amounts staked grew double digits in all our key markets, primarily driven by the online betting growth and in particular mobile sports betting, while retail grew single digit.

“Our operating profitability measured by EBITDA was impacted by the increase in the betting tax rate in the Czech Republic and by the planned increase of operating costs to support the future growth opportunities of the company.”

FSB Technology and Squawka Enter into Sportsbook Deal

Squawka, a leading football digital content platform, has entered into an agreement with platform provider FSB Technology (UK) Ltd that will see it entering the sports betting sector with the launch of a new, fully optimized FSB Technology built and powered sports betting service.

Squawka is a fast growing digital football business that helps football fans to better understand the game by putting data at its disposal through compelling statistics, graphic visualizations, content, social, video and audio. It manages to simplify and visualize millions of data points in order to inform football stories from around the globe with the company serving over 2bn content views to six million football fans every month during 2015.

In terms of the deal, FSB Technology will “trade football and other sports”, pre-match as well as in-play, for the operator and will allow Squawka to design their own front end, whilst utilizing the supplier’s APIs and UK betting license to deliver a modern sports betting offering to sit alongside their fantasy football product.

Richard Thorp, FSB ‘s Business Development Director, commented on the agreement by saying that the service, which will go live later this year, follows an increasing trend among media companies who are seeking to complement their existing product with sports betting.

Thorp added that Squawka will deliver on their strategy around the live sports event experience safe in the knowledge that they have a flexible platform at their disposal, as well as he most modern CRM tools.

Guy Rogers, COO of Squawka, revealed that their vision is to provide football fans with an exciting and engaging platform which will challenge their football knowledge and opinion through quizzes, games and betting markets. He added that they have already launched a £1m “free to play” game called MatchBoss and have a number of other products in the pipeline.



New Jersey Sports Betting Case Joined by Five more States

The New Jersey sports betting case has been joined by five states. The attorney generals of those states hare each joined the case by submitting the required documents to the Supreme Court. These states include West Virginia, Arizona, Mississippi, Louisiana and Wisconsin.

This case is New Jersey’s most recent attempt to legalize sports betting in the state. The recent filing of those five other states now makes a total of six trying to appeal the sports betting ban which would be an important victory for online gamblers in the United States of America.

New briefs had been filed with the US Supreme Court by New Jersey in October in the state’s efforts to legalize the act of sports betting within state borders.

There are hundreds of sports betting sites on the Internet that allow sports bettors to register for an account, deposit funds into that account and take care of their sports betting needs right from their computer or mobile device. Online sports betting is a hot topic for those who bet on sports. It opens up a whole new convenient world to them. Plus, the online sports betting sites also tend to have other benefits, such as bonuses, promotions and access to other types of gambling.

Out of all the states who joined in on New Jersey’s efforts, the public officials for Mississippi are the only ones who have been extremely vocal about their interest in legalizing and regulating online sports betting in the near future.

As of now, there is no word on whether or not the Supreme Court will actually be hearing the appeal.


Betradar joins hands with DOJO Madness to target esports market

Online sports betting has now become the most sophisticated business carrying refined technology use and almost instant analysis of available data to offer live odds and to take a leading edge in this money raining industry, online betting operators try to get the information as fast as possible so they could offer the most up-to-date betting odds. Betradar is one such operator who has long been one of the leading live odd service providers in betting industry and it has now shaken hands with esports big data startup DOJO Madness to offer live-odds services to online and offline esports competitions. This is probably the first such deal by world’s leading supplier and provider of sports betting data services and DOJO is going to take extensive benefit out of their provided data with the analysis of over 450,000 rounds and 18 million individual data points to generate real-time probabilities for both pre-match and live betting events, with Betradar to provide clients with a live betting offering.

Knowingly, Betradar will be amending DOJO’s API to offer betting events for all Tier 1 esports games including games like ‘CS:GO’, ‘Dota 2’ and ‘League of Legends’. Talking about the deal and how it could help them grow three dimensionally, DOJO chief executive Jens Hilgers said, “Our core competency at DOJO is collecting and interpreting esports game data. Bringing our big data expertise into the esports betting industry was a natural fit, and partnering with Betradar is a fantastic opportunity for us.”

Likewise, James Watson, head of esports at Betradar, also added: “Across all esports, the complexity of the games and the huge volume of data that needs to be captured and processed makes it much more challenging to model than traditional sports.

“With the closing of skins betting sites the timing now seems right to bring our live solutions to market to enable traditional bookmakers to meet the demands of the esports community.”