Danske Spil Subsidiary Acquires 60% Stake in Swush.com

Danske Licens Spil, the online gaming subsidiary of Danske Spil, the Danish state owned gaming operator, has announced that it has acquired a majority stake in Swush.com, a European fantasy sports platform provider.

Financial details of the new acquisition have not yet been disclosed by the parties although it has been confirmed that Danske Licens Spil will acquire a 60 per cent stake in the company.

Founded in November of 2000 by Jesper Carstensen and Ole Christensen, Swush.com currently provides a collection of seasonal fantasy sports games for a number of the largest media groups in Europe. Included in these groups are Aftonbladet in Sweden, Kurier in Austria, VG in Norway, Denmark’s Danmarks Radio Ekstra Bladet, MTG Viasat and TV2 Sport as well as pan regional broadcaster Eurosport in a number of countries and the EMEA arm of pay television broadcaster ESPN.

Commenting on the acquisition of Swush.com, Niels Folman, a Director at Danske Licens Spil, said that the acquisition will ensure that there is a closer cooperation between Danske Licens Spil, which operates in the regulated Danish gaming market, and Swush.com that offers a huge number of product development services.

The co-founder of Swush.com, Ole Christensen added that they have worked closely with Danske Spil for quite a few years and that there are many synergies and a lot of strong growth potential.

Christensen also said that with Danske Spilo, they will have a very strong partner who can strengthen their business and assist them in achieving their goals.

Mansion Group to Sponsor AFC Bournemouth


Mansion Group, one of the leading international online gaming firms, has announced that it has been named the official shirt sponsor for AFC Bournemouth ahead of their debut season in the English Premier League.

The partnership was negotiated by sports marketing agency SportQuake who specialize in creating and delivering world-leading two-way partnerships for rights-owners and brands and will see the Mansion Group feature on the front of the much anticipated Cherries’ home, away and third kit and training wear.

The new partnership will also see the two brands working closely together on a range of commercial projects and mutually beneficial marketing activities which will assist in the expansion and enhanced awareness of both brands within their relevant markets.

Sagi Lahav, the Chief Executive Officer of Mansion Group revealed that at Mansion, they have a fundamental belief in hard work and perseverance. Lahav added that based on this, they have been impressed by the recent performance and promotion of AFC Bournemouth and are eagerly looking forward to partnering with them for their first season within the English Premier League.

Lahav also said that they are excited to be working closely with AFC Bournemouth across a range of endeavors that will further enhance and develop both of their brands. He added that this partnership will also allow fans of AFC Bournemouth and their casino members alike, to benefit from the deal.

Rob Mitchell, AFC Bournemouth’s Commercial Director, said that they are delighted to welcome Mansion as their new official shirt sponsor. He added that Mansion is one of the world’s biggest names in the online betting and gaming industry, with a history of sporting partnerships and that this is a major commercial deal for AFC Bournmouth.

Ladbrokes Improves Mobile Betting Product


Ladbrokes, one of the leading sports betting groups in Australia, has rolled out a new range of products in an endeavor to improve its mobile betting experience for gamblers on the go.

Signing with Inspired Gaming has enabled Ladbrokes to offer its players a vast range of virtual sports to complement the huge selection of other products on this platform.

Ladbrokes and Inspired Gaming have been partners for several years with the latter providing the group with virtual sports products for its retail outlets in the United Kingdom in 2005. Inspired Gaming later assisted Ladbrokes in taking these same products online during 2007.

Ladbrokes launched Inspired Gaming’s Virtual Horses and Virtual Greyhounds on its mobile platform in May, 2015 and this offering has now been increased with the group rolling out virtual sports betting for its mobile players.

Steve Rogers, the Senior Vice President of virtual sports at Inspired Gaming, commented on the new products that are available to Ladbrokes customers by saying that launching its virtual sports on mobile, Ladbrokes players could now access their favorite games 24/7 on whichever medium that suited them and be guaranteed a consistent high quality, premium experience on each channel. He added that over the last 12 months they have seen a huge rise in the number of players choosing to play by mobile and that this is driving significant incremental revenues for their customers.

Andy Bagguley, the Managing Director for Ladbrokes Digital, said that he is pleased with the great customer response and that it was important to add the Inspired Virtual content to their leading mobile platform in preparation for their single digital desktop, tablet and mobile experience in July.

Betway Hires “The Analyst” for Major Cricket Tournament

Simon Hughes, the award winning journalist, broadcaster and former cricketer, also known as “The Analyst”, has been hired to provide a detailed blog for leading online sports book Betway, on this summer’s Ashes cricket tournament.

Hughes is currently employed at Channel 5, The Times and the BBC, and will dig deep under the surface in order to provide an exclusive, expert review on every aspect of the series, which traditionally pits Australia and England in a struggle for cricket superiority.

Hughes, the former Middlesex bowler, will not only provide complete social media support in order to promote the blog right through the summer, but will also be giving Betway the rights to use his name and image.

The past six months has seen the online sports book sign quite a number of brand ambassadors which include Sky Sports’ Sarah Stirk for golf and Mike Tindall for rugby union.

According to Alan Alger, the Sports Events and Media Relations Manager at Betway, Hughes will be providing the most insightful content out there. Alger also said that he is able to uncover things that most cricket fans would not have even considered and that it is a blog that is not to be missed this summer.

The Ashes is a forthcoming series of Test cricket matches to be played between England and Australia at Lords, Trent Bridge, Sophia Gardens, Edgbaston and The Oval. Sky Sports have exclusive live broadcast rights to the 2015 competition in the UK while the Nine Network via GEM will have exclusive coverage in Australia.

Ladbrokes and Colossus Bets Partner for Australian Expansion


Colossus Bets have announced that it has joined forces with the Australian arm of Ladbrokes that will see it expand its mega jackpots pools services into Australia.

The new partnership will see the sports betting operator launch its “Mega Margin’ pools for mobile in Australia, with the service due to take wagers on Australian Rugby League (AFL) as well as National Rugby League (NRL) matches.

Punters will also be given an opportunity to collect a portion of their winning on live pools tickets with the introduction of Colossus Bet’s “Partial Cash Out” service.

According to Bernard Marantelli, the Chief Executive Officer at Colossus Bets, they are extremely delighted to be partnering with Ladbrokes in order to launch Australia’s biggest bets and the launch of Mega Margin shows again that the combination of their patented Cash Out technology together with multi-million prize pools is a compelling proposition. Marantelli also said that they are looking forward to growing these pools so that they can introduce a $5,000,000 Pick 7 version for the 2016 season.

The Chief Operating Officer of Ladbrokes Australia, Paul Cherry, added that Mega Margin pools will enable their players to shoot for a million dollar Pick 6 prize weekly on AFL as well as NRL. He added that even better is the fact that these products feature Partial Cash Out which means that players can take some money and run, between legs on their live tickets.

Cherry also said that their mobile-led platform is perfectly suited to bet with “on-the-go” Cash Out decisions and life-changing jackpots for their players and that Mega Margin is a great innovation for them.