Ladbrokes, a world leader in online betting and gaming, has announced that it has entered into a deal in terms of which it will become the new title sponsor of the Scottish Professional Football League (SPFL).
The deal between Ladbrokes and SPFL will run for a period of two years, from the 2015-16 through to the end of the 2016-17 campaign.
The Scottish Professional Football League, which operates the top four divisions in the country, has been without a main sponsor ever since it was formulated in June of last year through a merger between the Scottish Premier League and the Scottish Football League.
The new Ladbrokes deal, will however, see the four leagues that are covered by the SPFL being known as the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League 1 and Ladbrokes League 2.
In terms of the deal, Ladbrokes will also have rights across all four leagues and 42 clubs and the company plans to use these various rights in order to host a number of activations.
Prior to the confirmation of Ladbrokes’ new deal, Betfred, a rival bookmaker, had also been linked with possible sponsorship of the SPFL.
Neil Doncaster, the Chief Executive of SPFL, stated that as an established and respected leading brand in its very competitive marketplace, Ladbrokes is a perfect partner for the SPFL and that they have a shared vision of a positive future for professional league football in Scotland.
The Chief Executive Officer of Ladbrokes, Jim Mullen, added that this new partnership will help to propel Ladbrokes and the SPFL to new heights and will put them at the heart of Scottish football throughout the year.