666Bet, one of the leading online bookmakers, has announced that it has partnered in a sponsorship agreement with Matchroom Boxing, in terms of which it will sponsor Olympic gold medalist Anthony Joshua MBE’s first title fight against Dennis Bakhtov.
The WBC International Heavyweight title is due to take place as part of Matchroom’s “Moment of Truth” event at the 02 Arena in London on Tuesday, 11th October, 2014.
In terms of the deal the bookmaker will have its logo displayed in and around the ring at the event as well as on the centre canvas and the two fighter corner posts. The logo will also appear on all event artwork, backdrops and media day training rings.
According to Barry Martin, the Chief Executive Officer of 666Bet, they are tremendously excited to bring fans Anthony Joshua’s first title fight which is a match up that could prove to be historic in the context of this young heavyweight’s prospect’s career. He added that after their first taste of boxing when they sponsored July’s “Fight for the Right” event in Manchester, they were extremely keen to support another sensational boxing card.
Martin also revealed that it has been a productive few months at 666Bet, having launched just prior to the World Cup and that they are now the proud shirt sponsors of Leyton Orient as well as the official betting partners of both Leicester City and West Bromwich Albion.
Joshua’s opponent in the October event will be the Russian Dennis Bakhtov, a veteran fighter who held the vacant WBC International Title on two occasions.