BetEasy Lands AFL Betting Partnership


BetEasy, one of the leading Australian bookmakers, has landed a sponsorship deal with the Australian Football League for the next five years.

BetEasy beat off stiff competition to land the deal with TAB attempting to extend their deal as the official betting partner and Sportsbet and William Hill, the owners of the Sportingbet, Tom Waterhouse and Centrebet brands also in the running for the sponsorship. However, they were all beaten by BetEasy, which is owned by the former head of Sportsbet, Matt Trip, which he sold to the current owners Paddy power.

It is understood that the exclusive five year contract that will commence in 2015 after the end of TabCorp’s existing agreement with the league will cost BetEasy approximately $10 million a year.

Darren Birch, the Australian Football League’s general manager of commercial operations, said that an important aspect of this partnership is the AFL’s capacity to work closely with its official wagering partner along with other wagering outlets and to uphold the code’s integrity framework. He added that the AFL thanks Tabcorp for its partnership over the past decade throughout a period of great change in the sports wagering industry.

Matthew Tripp, who has owned BetEasy since March of this year, said that they beat out some of the leading European wagering firms and he thinks that that fact is important to note. He added that all their profits will remain in Australia and he hopes that punters will come to them for that very reason.

BetEasy will be replacing TAB on signage on the official website as well as at AFL games.

Ladbrokes Head Quits


After years of controversial management, the head of Ladbrokes, Richard Glynn has finally announced that he will be stepping down from his role as CEO. Glynn was tasked with implementing a five year recovery plan which is due to come to an end in 2015. Glynn said that he will resign at the end of the recovery plan period. His decision comes after discussing the matter with Ladbrokes’ board.

Glynn said that it had been a privilege to head Ladbrokes over a crucial phase and that he was proud of the resilience displayed by the group’s team of workers.

“I look forward to the company, the shareholders, the partners and in particular everyone in the team reaping the benefit over the next few years of all that has been sown,” said Glynn.
The question now remains about who will succeed Glynn in his role. The CEO said that he would remain on until a successor has been found in order to ensure that an orderly transition is made and that the company, shareholders and customers are not negatively affected by the change.

Ladbrokes said in a statement that organizational and operational changes had been implemented on par with course and that it was becoming increasingly clear that the company was beginning to reap the rewards of the changes made.
Chairman of Ladbrokes, Peter Erskine, said that he thanked Glynn on behalf of the board, lauding his “considerable achievements in delivering a new digital future for Ladbrokes.”

Efbet Adds Levski Sofia to its Bulgarian Portfolio


Bulgarian-facing sports betting operator Efbet has announced that it has continued its sponsorship expansion into the top tier of Bulgarian football by entering into a sponsorship deal with Bulgarian A PFG top-tier football club Levski Sofia.

Although the deal will initially only run until the end of the year, there is a possibility that it will be extended to a three and a half year term, until the end of 2017-18.

The new deal sees Efbet now having a sponsorship lock on most of the leading teams in the Bulgarian championship – Lokomotiv Sofia, CSKA Sofia, Slavia, Botev Plovdiv and Lokomotiv Plovdiv.

Under the agreement, Efbet, a brand name of Malta-based Eurofootball, which is part-owned by Intralot, will benefit from branding placement on the back of players’ jerseys.

Konstantin Bazhdekov, the Chief Financial Officer of Levski, revealed that although the contract with Efbet is short, there are already negotiations underway for an extension. He added that Levski have been experiencing serious financial difficulties in recent months and that players have now gone two months without any pay.

At the official launch of the new sponsorship Bazhedkov also said that he is extremely happy and thanked Efbet for the partnership. He added that although their contract is short for the moment, they are currently calling for it to be a three and a half years contract and that their financial parameters will of course be better. He also hoped that everything would be clear at the beginning of next year and said that the partnership is beneficial to both sides.

Betfair Signs Sponsorship Deal with Liverpool F.C.


Betfair, one of the world’s largest internet betting exchange operators, has announced that it has signed a sponsorship deal with English Premier League soccer side Liverpool FC.

In terms of the deal Betfair will be Liverpool’s official betting and gaming partner in Spain, the UK, Ireland, Bulgaria, Italy and Denmark.

The new sponsorship deal will also see Betfair offering digital messages connected to Liverpool, advertising on social media platforms ahead of Liverpool games, attaching its name to the Liverpool WiFi gateway and advertising in match day programs.

Mark Ody, the Brand Director at Betfair, commented on the deal by saying that everything about Liverpool Football Club is iconic, including The Kop, the liverbird on the club’s jersey, the passionate fans as well as the entertaining football. Ody added that it is a fantastic match as Betfair excites consumers with a supercharged betting experience that is bound to bring fans closer to the action through their innovative products.

According to Billy Hogan, Liverpool Football Club’s Chief Commercial Officer, they are absolutely delighted to be joining forces with one of the world’s largest online betting organizations. Hogan also said that regionalizing partnerships means that they are in a position to work with brands, such as Betfair, in countries where they have the strongest presence and where their footprint can best match their brand objectives. He added that the deal with Betfair is part of the club’s evolving global betting partnership strategy, which is now focused on brands that deliver a “geo-targeted betting experience” and that ultimately this means that they can deliver relevant and engaging programs in those regions.

It is hoped that this new sponsorship deal is what Liverpool needs in order to right their season and prevent it from finding itself in the position of fighting to stay in the Premier League instead of fighting to win the league position that they were in last season.

After 12 games of the 2014/15 season Liverpool currently sits 12th in the Premier League table.

New Jersey to Appeal Judge’s Ruling


Judge Michael Shipp, a U.S. District Judge, ruled in favor of the NCAA and four professional sports leagues on Friday and issued a permanent injunction preventing New Jersey racetracks and casinos from offering sports betting, which he claims violates the Professional and Amateur Sports Protection Act of 1992.

The Judge’s decision was released shortly before a temporary restraining order that prevented the state’s thoroughbred track Monmouth Park from operating its sports book was scheduled to expire.

The state of New Jersey has been battling for two years with the NCAA, NFL, NBA, NHL and MLB as it is of the belief that sports betting can be instrumental in reviving its struggling casino and horse racing industries.

State Senator Raymond has revealed that New Jersey will be filing an appeal within the next few days.

According to a statement by State Senate President Steve Sweeney, they continue to believe that New Jersey has the right to allow sports betting in the state and they will continue with the fight in court. He added that they are going to continue pursuing every legal option available as the economic impact that sports wagering can have on New Jersey is far too important to merely shrug their shoulders and move on.

Dennis Drazin, the advisor to Darby Development LLC, the operators of Monmouth Park Racecourse, revealed that they were obviously disappointed but not very surprised. He added that they will once again return to the Third Circuit Court of Appeals and request that they order strict adherence to their 2013 decision, which established the roadmap for New Jersey to begin offering sports wagering.