It is official: Colossus Bets, the online sports betting company has signed up Betdaq as its first live B2B partner in the UK. Betdaq is a global wagering exchange operator, while Colossus Bets operates the £10,000,000 Colossus, an entity that offers the largest jackpots in football and sports.
Speaking about the partnership, Lewis Findlay, the CEO of Betdaq said, “With the £10,000,000 Colossus on offer every few days of the World Cup, our clients can win £10,000,000 on a jackpot every time England plays, so we are greatly looking forward to providing our betting exchange customers with this proposition which is truly unique and groundbreaking for this World Cup and into next season’s Premier League.”
The partnership is significant because of the timing and the sheer volume of prize pools potentially on offer. It would allow Betdaq to make available to sportsbetting enthusiasts at betting exchanges a prize pool of a total of more than £100 million, or €123.3 million/$168.1 million. This money would be made available during the course of the FIFA World Cup currently in progress.
In a statement, the founder and CEO of Colossus Bets, Bernard Marantelli, said, “With our products, Betdaq has the ability to offer their exchange customers, unprecedented lottery-sized football jackpots and our patented fractional cash-in feature, a world first in betting.”
“Fractional cash-in allows players to bank profits on part of a ‘live’ ticket whilst retaining the remaining part of the ticket to play for a corresponding share of the jackpot prize and should become industry standard given the ever increasing popularity of multiples and in-play betting,” Marantelli added.