Deutsche Telekom, the telecommunications giant, has announced that it has applied for a sports betting license that could see it pit against online gambling companies who are currently competing for a limited number of concessions.
Reuters was told by a spokesman for Deutsche Telekom that they are still in the very early stages of the application. The spokesman added that although their application was being reviewed by the Interior Ministry of the German state of Hesse they cannot at this stage be sure that it will turn into an operating business. A spokesperson for the Ministry of Interior refused to comment and remained quiet on the issue.
Gambling is regulated in most parts of Germany with the exception of Schleswig where a more liberal approach to online gambling has been adopted.
Although Germany’s states have managed to hold tight control of the online gambling and sports betting market as they do not wish to risk widespread gambling addiction in an unregulated scenario, they have agreed to offer 20 concessions to companies to offer sports bets nationwide.
The rest of Germany has been pressed by betting companies that include Bwin.party Digital Entertainment to also adopt the northern state of Schleswig-Holstein’s more liberal approach.
Betfair and William Hill are amongst many other British listed gambling companies who have reduced their operations in Germany due to the tax and regulatory hurdles.