BetFred, one of the world’s largest independent bookmakers and the biggest high street retailer in the United Kingdom, is pleased to announce that that it has signed a three-year sponsorship deal with the Super League – Europe’s top-tier rugby league.
BetFred will be taking over from First Utility, whose three-year contract with the Super League ended after Saturday’s Grand Final at Old Trafford.
The announcement comes five years after Super League clubs voted to reject an offer from Betfair which is thought to be worth an amount of £750,000 a year.
The Super League’s deal with BetFred is thought to be worth between £850,000 and £900,000 a year, compared to approximately £750,000 a year from First Utility.
Nigel Wood, Chief Executive Officer at Super League, commented on the new deal by saying that he is delighted to welcome them to the sport as the new title sponsors of the BetFred Super League.
Wood also said that he has met with owner Fred Done, who is passionate about rugby league and they are looking forward to working closely with him, everyone at BetFred and their member clubs to continue to increase the visibility of their sport over the following three years.
He went on to say that they would also like to pass on their sincere thanks to First Utility for their support of Rugby League for the previous three years.
Fred Done, Co-Founder of BetFred commented that next year will be BetFred’s 50th birthday and that there could not be a better way to celebrate than by becoming the title sponsor of the BetFred Super League.