Betfred ties with Sky Sports to access live sports feeds

Every time we talk about the sports betting and the regions where it is one of the biggest money rolling practice, England comes on top of our mind and why not after all this is the host of some of the most popular sporting events including English Premier League and Wimbledon of course. To encash the popular sports tourneys being played in this part of the central European almost every sportsbook tries to shake its hands with various partners to have firsthand information of all the happenings inside the event including their live telecasts. Sky sports, who has the live telecast rights for more than 75% games of the premier league, is one such eye candy every sportsbook wants to associate with and Betfred has successfully managed to hands in glove with them. According to the latest reports coming from Betfred, they have signed a multi-year sponsorship deal with Sky to begin offering Sky Sports channels across its network of shops.

Knowingly, Betfred has a chain of more than thirteen hundred betting shops across UK and after current arrangement with the UK pay-television broadcaster; they all can stream all the sporting events live in their shops to help the bettors know everything live and fast for various sports including English Premier League, golf’s Ryder Cup, and the Formula 1 motor-racing championship.

Talking about the latest deal and how it will help them grow their customer base in domestic sports betting market, Betfred Retail managing director Mark Stebbings said, “Exciting live sport and a great customer experience are at the heart of our brand, so it’s great news for Betfred customers that we’ll be bringing them live Sky Sports content in our high-street shops. Sky Sports will greatly enhance our in-house Channel Betfred TV and make live betting even more exciting.”

Likewise, James Tweddle, sales director at Sky Business, also added about the new venture, “We’re really pleased to be working with Betfred to distribute our unrivalled schedule of live sport throughout their estate. We bring more of the sport that matters to betting customers, from live Premier League, with 75% of matches exclusively live on Sky, to Sky Sports News HD, offering Betfred customers non-stop valuable information about live scores, team formations, injuries, form and more. We’re looking forward to strengthening this great new partnership over the coming years.”

New Sports TV Channel for Betfred

Betfred, the leading sportsbook based in the United Kingdom has launched its own TV channel ahead of the popular Cheltenham Festival horse racing event. The channel was launched in partnership with Satellite Information Services (SIS) and will be broadcast every day of the year from early morning until 9.30 pm. The only day that the channel will not be found live at Betfred’s over 1,365 retail shops is on Christmas Day.

Punters will be able to enjoy horse racing and greyhound racing live feeds, with preview programs also running on the channel.

The chairman for Betfred, Fred Done was thrilled with the new release. “Who would have thought that less than a mile from my first shop in 1967 I now have my own television channel in MediaCityUK,” he said. “It’s exciting times and the most important part of the channel will be to entertain and inform punters.”

He said that, at the end of the day, Betfred is in the entertainment business and the new channel was a great platform.

Done himself will make a special weekly appearance on the new sports channel, rolling out special offers for sports bettors and giving his own views and tips on upcoming races and events. In the build up to Cheltenham Festival, the channel will also interview top UK jockeys and trainers.

“I’m delighted we’re launching just before the biggest week of the year – the Cheltenham Festival,” added Done.

Betfred to extend Deal with Cheltenham

Betfred, the popular sports betting giant, has announced that they have extended their sponsorship deal with the Cheltenham Gold Cup for a further period of three years – up to and including 2015 – owing to the success of the event that took place in 2012.

John Haddock, Managing Director for Betfred, revealed that they were keen to secure a further long term deal due to the tremendous success of the Betfred Cheltenham Gold Cup last year. Haddock added that it has been a great pleasure dealing with Peter McNeile, the Cheltenham team as well as the Jockey Club who made a major contribution in getting the agreement concluded in record time. Haddon also said that they are thrilled to be associated with the greatest steeplechase in the world for another three years and that they are eagerly looking forward to working with Cheltenham in order to make the race even bigger and better.

Paul Fisher, Group Managing Director for Jockey Club Racecourses, said that they considered the deal an important one for Cheltenham and British racing. Fisher added that the Cheltenham Gold Cup attracted people from all walks of life and has been part and parcel of British racing ever since 1924. Fisher also said that Jockey Club Racecourses was looking forward to building on its special appeal through its partnership with Betfred.

Peter McNeile, Director of Sponsorship for Cheltenham, said they were naturally thrilled to secure Betfred’s sponsorship of the Cheltenham Gold Cup for a further period of three years. McNeile added that Betfred’s support of the race as well as the great enthusiasm that they put into promoting it last season made them keen to extend their partnership with the betting giant. new official UK Betting Partner of Tottenham Hotspur, one of the UK’s most popular destinations for online betting recently revealed that it has signed a deal in terms of which it will become the official UK betting partner of Tottenham Hotspur.

The three year deal will give exclusive UK branding rights with Tottenham Hotspsur across the Club’s digital, online, mobile as well as social media platform.

Betfred customers and Tottenham fans will be pleased to learn that Betfred will also be working with Tottenham Hotspur in order to develop and launch a new Football Analyzer application which will be hosted on Tottenham Hotspur’s website. This groundbreaking service will be powered by and will give fans an opportunity to obtain detailed statistical assessments of Tottenham Hotspur’s recent form and prospects, ahead of forthcoming fixtures. has also announced that it is offering Tottenham Hotspur fans an Enhanced Welcome Bonus that will see new customers being given a free bet of up to GBP 50 on their first deposits of over GBP 5 as well as a free GBP 10 bet on Tottenham Hotspur’s next game after having signed up.

These new customers will also be able to avail themselves of the many offers that are exclusively available for Spurs supporters which include doubled and trebled first goalscorer prices on each Spurs Premier League game with Hat Trick Heaven and Double Delight. customers are also offered many “Tottenham Specials” which include “Top London Club”, “Total Season Points” and more.

Mobile users will also benefit from the exclusive offers and value anytime, anywhere on Betfred’s Award-Winning Mobile Sportsbook product.

New Totepool Boss for Betfred

Betfred, has announced that it has appointed Phil Siers to join the business as from 1st April, 2012.

Siers, who is currently Managing Director of a media and satellite group, the licensed betting division of Satellite Information Services (SIS) Ltd will be replacing the outgoing MD of the independent land based and online bookie, Jason Brautigam, who has been with Befred for more than seven years. Brautigam, who is currently Managing Director for Totepool, will be leaving his post at the end of March in order to pursue other interests.

Betfred Chief Executive, Trevor Beaumont, revealed that Brautigam had let it be known for quite time that he intended to step down from his role at the end of the financial year. Beamont added that Brautigam had performed excellently during his time with Totepool and he is sure that he will carry on doing so in order to ensure a seamless transition.

Both Siers and Brautigam worked together previously at the Tote and will therefore be in a position to deliver a smooth handover in the coming weeks.

Brautigam revealed that he has thoroughly enjoyed working at the Tote and that his reasons for leaving the Warrington based bookmaker Betfred after seven and a half years is because he feels that the time is right for him to pursue new challenges in his career.

Betfred is one of the largest independent bookmakers in the gambling industry and offers casino, sports book, gaming services and bingo.

Betfred is licensed in Gibraltar and sponsors the annual World Snooker Championships in Sheffield.