Betfred, the leading sportsbook based in the United Kingdom has launched its own TV channel ahead of the popular Cheltenham Festival horse racing event. The channel was launched in partnership with Satellite Information Services (SIS) and will be broadcast every day of the year from early morning until 9.30 pm. The only day that the channel will not be found live at Betfred’s over 1,365 retail shops is on Christmas Day.
Punters will be able to enjoy horse racing and greyhound racing live feeds, with preview programs also running on the channel.
The chairman for Betfred, Fred Done was thrilled with the new release. “Who would have thought that less than a mile from my first shop in 1967 I now have my own television channel in MediaCityUK,” he said. “It’s exciting times and the most important part of the channel will be to entertain and inform punters.”
He said that, at the end of the day, Betfred is in the entertainment business and the new channel was a great platform.
Done himself will make a special weekly appearance on the new sports channel, rolling out special offers for sports bettors and giving his own views and tips on upcoming races and events. In the build up to Cheltenham Festival, the channel will also interview top UK jockeys and trainers.
“I’m delighted we’re launching just before the biggest week of the year – the Cheltenham Festival,” added Done.