Ladbrokes is pleased to announce that Kristof Fahy took up his appointment at the group on Thursday, 7th January, 2016 which sees him acting as Chief Marketing Officer, heading all brand and marketing activity across both Digital and Retain products.
Fahy gained extensive marketing experience by holding a senior position at William Hill and then until recently at the Telegraph Media Group.
According to a statement issued by Fahy on behalf of the group, Fahy said that Ladbrokes has a very strong brand and that he is eagerly looking forward to building upon that strength with their advertising, marketing and sponsorship activity. He added that the Chief Executive Officer at Ladbrokes, Jim Mullen, has made marketing central to his strategy for Ladbrokes and that they currently have lots of opportunities across a vast variety of sports to showcase the tremendous passion that Ladbrokes brings to sport.
Ladbroke’s new Chief Marketing Officer went on to say that they are endeavoring to deploy their considerable skills, expertise and brand strength in those places where their customers are most active. He also said that they have already forged some outstanding opportunities with their SPFL partnership in Scottish football and their Challenge Cup sponsorship in Rugby league and that, as they now have an appetite for more, they would like to work with sports who appreciate what they can deliver and who understand the value that they can provide.
Mullen revealed that Kristof is a high quality addition to their team at a crucial time. He added that their products are now better than or at least on a par with the very best in the market.