Kristof Fahy Takes up Appointment at Ladbrokes


Ladbrokes is pleased to announce that Kristof Fahy took up his appointment at the group on Thursday, 7th January, 2016 which sees him acting as Chief Marketing Officer, heading all brand and marketing activity across both Digital and Retain products.

Fahy gained extensive marketing experience by holding a senior position at William Hill and then until recently at the Telegraph Media Group.

According to a statement issued by Fahy on behalf of the group, Fahy said that Ladbrokes has a very strong brand and that he is eagerly looking forward to building upon that strength with their advertising, marketing and sponsorship activity. He added that the Chief Executive Officer at Ladbrokes, Jim Mullen, has made marketing central to his strategy for Ladbrokes and that they currently have lots of opportunities across a vast variety of sports to showcase the tremendous passion that Ladbrokes brings to sport.

Ladbroke’s new Chief Marketing Officer went on to say that they are endeavoring to deploy their considerable skills, expertise and brand strength in those places where their customers are most active. He also said that they have already forged some outstanding opportunities with their SPFL partnership in Scottish football and their Challenge Cup sponsorship in Rugby league and that, as they now have an appetite for more, they would like to work with sports who appreciate what they can deliver and who understand the value that they can provide.

Mullen revealed that Kristof is a high quality addition to their team at a crucial time. He added that their products are now better than or at least on a par with the very best in the market.

Ladbrokes Ink First German Football Deal


Leading British bookmaker Ladbrokes is pleased to announce that it has entered into an advertising and sponsorship agreement with German football club SC Werder Bremen, which marks the popular Betting Company’s first deal with the country’s top football league.

Ladbroke’s signage has already appeared on LED perimeter boards at the team’s home field of Weserstadion during last Saturday’s match against Hamburger SV. Unfortunately for SWC Werder Bremen it was not an auspicious beginning as the club was defeated 3 – 1 by Hamburger SV.

Despite the fact that financial terms have not yet been disclosed, has reported that the deal will extend through the current Bundesliga season.

Team GM Klaus Filbry revealed that he is thrilled to have Lads on board but will wait to see if the relationship blossoms into a lasting partnership,

Although SC Werder Bremen had a longstanding sponsorship arrangement with German sports betting operator Tipico, that particular three-year deal expired this summer and paved the way for Ladbrokes to swoop in with a Whitman’s sampler and a (presumably) huge check.

Germany is a leading international market for Ladbrokes, which was one of the 20 recipients of a German online sports betting license last year.

Sportverein Werder Bremen von 1899 e.V, more commonly known as Werner Bremen, is a German sports club located in Bremen in the northwest German federal state Free Hanseatic City of Bremen.

The club was founded in 1899 and currently has 40,400 members.

Bremen has won the Budesliga championship four times and the DFB-Pokal six times.

Ladbrokes and Colossus Bets Partner for Australian Expansion


Colossus Bets have announced that it has joined forces with the Australian arm of Ladbrokes that will see it expand its mega jackpots pools services into Australia.

The new partnership will see the sports betting operator launch its “Mega Margin’ pools for mobile in Australia, with the service due to take wagers on Australian Rugby League (AFL) as well as National Rugby League (NRL) matches.

Punters will also be given an opportunity to collect a portion of their winning on live pools tickets with the introduction of Colossus Bet’s “Partial Cash Out” service.

According to Bernard Marantelli, the Chief Executive Officer at Colossus Bets, they are extremely delighted to be partnering with Ladbrokes in order to launch Australia’s biggest bets and the launch of Mega Margin shows again that the combination of their patented Cash Out technology together with multi-million prize pools is a compelling proposition. Marantelli also said that they are looking forward to growing these pools so that they can introduce a $5,000,000 Pick 7 version for the 2016 season.

The Chief Operating Officer of Ladbrokes Australia, Paul Cherry, added that Mega Margin pools will enable their players to shoot for a million dollar Pick 6 prize weekly on AFL as well as NRL. He added that even better is the fact that these products feature Partial Cash Out which means that players can take some money and run, between legs on their live tickets.

Cherry also said that their mobile-led platform is perfectly suited to bet with “on-the-go” Cash Out decisions and life-changing jackpots for their players and that Mega Margin is a great innovation for them.

Ladbrokes and Gala Coral in Merger Discussions


Ladbrokes, one of the leading bookmakers, has revealed that it is currently in talks with the board of UK betting giant Gala Coral Group with regard to a possible merger.

A potential deal could result in the creation of the biggest bookmaker in the United Kingdom, with almost 4,000 High Street shops.

According to Ladbrokes, it is not yet certain if the talks will lead to a deal and possible terms and timings had also not yet been agreed.

The talks that were announced in a statement by Ladbrokes, could result in Ladbrokes, Eurobet Retail, Coral Retail and Gala Coral’s online betting sites all being merged into one massive firm with the combined businesses listed on the London Stock Exchange.

Jim Mullen, the Chief Executive Officer of Ladbrokes, commented on the talks by saying that since becoming CEO his focus has been on a more aggressive plan to build digital scale and grow their recreational customer base across all channels, which is key to creating a more sustainable and growing Ladbrokes. He added that his plans are well advanced and that he is looking forward to presenting them to shareholders.

Mullen also revealed that a merger with Gala Coral could create a combined business with significant scale and has the potential to generate substantial cost synergies, creating value for both companies’ shareholders. He also said that the firm’s board has yet to decide whether a deal would be “strategically attractive” and whether it could be “delivered to shareholders on appropriate terms”.

Boylesports Aims to Bid for Ladbrokes Irish Business

The Irish Times has issued a report in its business section stating that local betting group Boylesports is endeavoring to take over Ladbrokes, the loss-making Irish retail business that has been placed under High Court protection from its creditors in order to allow it to restructure the business.

Ladbrokes has been attempting to employ a rescue plan for the loss-making chain with Ken Fennell of Deloitte, the examiner appointed by the High Court to oversea a rescue bid, preparing to close up to 60 of Ladbrokes 196 betting shops in the Republic and also cut approximately 250 jobs.

Despite the fact that the plan may involve some closures, the newspaper quotes sources who say that this plan offers creditors a much better deal.

Privately owned Boylesports has, however, approached the examiner and is currently in talks with him with regard to an alternative plan. Boyles first approached Fennel in late April, shortly after his appointment was confirmed by the High Court.

Although the proposals made by Boylesports are also likely to include closures of betting shops, it will involve offering better terms to creditors, which is chiefly made up of landlords, than the proposal that Ladbrokes has put on the table.

Several landlords are totally dissatisfied with the compensation proposals with one landlord revealing that he had only been offered a ludicrous amount of €12,000 to €24,000 on a lease on which €467,500 is due over the following five years. Yet another landlord claims that he has been offered compensation of €6.000 on a lease that had a five year life at a return of €275,000.

Boylesports will be required to get any bid past the Commission for Competition and Consumer Protection which could demand that Boylesports offloads certain outlets to another operator before being allowed to take over its rival.

According to John Boyle, the chief executive and founder of Boylesports, they are committed to ensuring that they have the best shops in the best locations for their customers. He also said that they have been very active in recent years in making sure that need is met and they remain open to opportunities as and when they arise.