Although sports betting is already a big and successful industry and we have popular sports events underway almost throughout the year, yet time has changed and bettors have now become more demanding than they used to be some ten years ago. Now, virtual sports are in hence their betting and one of the leading virtual betting service provider SIS has now tied up with another biggie of the business Ladbrokes to enable latter to use its hosts of on-demand racing games into its gaming portfolio. It could actually be possible after both of them stuck in a similar deal back in May that gave Ladbrokes broadcast rights at UK greyhound-racing venues Monmore and Crayford. Although, Ladbrokes is also one of the biggest online sportsbooks in itself yet they need to regularly scan their market and enhance it by adding more innovative ways to place money on the outcome of a real or virtual sport.
Under the current deal between the two, leading sportsbook and its associates can use full range of second generation of the SIS gaming offering, including horse racing, greyhounds, cycling, motor-racing and motorbikes making it one of the strongest contenders in the virtual sport betting market and it is being taken up as a big leap for it in the highly competitive online sport betting market with countless operators.
Since SIS offers a unique way to bet on the virtual sports, i.e., they all are on-demand racing games hence all the Ladbrokes players can access six times more betting opportunities compared to traditional scheduled virtual games. Talking about the deal and how it is going to add more value to their brand name, Marc Thomas, head of product for SIS, said: “SIS Infinite Gaming is forging a new role for virtuals in the online market, providing a perfect cross-sell product between casino and sportsbook.
“We’re excited to be working closely with Ladbrokes, delivering to their customers another reason to stay on their site throughout a busy summer of sport. The engaging user experience that SIS Infinite Games provides is proving a real hit with players and we’re pleased to now reach an even wider audience, together with Ladbrokes.”