Ladbrokes and Colossus Bets Partner for Australian Expansion


Colossus Bets have announced that it has joined forces with the Australian arm of Ladbrokes that will see it expand its mega jackpots pools services into Australia.

The new partnership will see the sports betting operator launch its “Mega Margin’ pools for mobile in Australia, with the service due to take wagers on Australian Rugby League (AFL) as well as National Rugby League (NRL) matches.

Punters will also be given an opportunity to collect a portion of their winning on live pools tickets with the introduction of Colossus Bet’s “Partial Cash Out” service.

According to Bernard Marantelli, the Chief Executive Officer at Colossus Bets, they are extremely delighted to be partnering with Ladbrokes in order to launch Australia’s biggest bets and the launch of Mega Margin shows again that the combination of their patented Cash Out technology together with multi-million prize pools is a compelling proposition. Marantelli also said that they are looking forward to growing these pools so that they can introduce a $5,000,000 Pick 7 version for the 2016 season.

The Chief Operating Officer of Ladbrokes Australia, Paul Cherry, added that Mega Margin pools will enable their players to shoot for a million dollar Pick 6 prize weekly on AFL as well as NRL. He added that even better is the fact that these products feature Partial Cash Out which means that players can take some money and run, between legs on their live tickets.

Cherry also said that their mobile-led platform is perfectly suited to bet with “on-the-go” Cash Out decisions and life-changing jackpots for their players and that Mega Margin is a great innovation for them.

Ladbrokes and Gala Coral in Merger Discussions


Ladbrokes, one of the leading bookmakers, has revealed that it is currently in talks with the board of UK betting giant Gala Coral Group with regard to a possible merger.

A potential deal could result in the creation of the biggest bookmaker in the United Kingdom, with almost 4,000 High Street shops.

According to Ladbrokes, it is not yet certain if the talks will lead to a deal and possible terms and timings had also not yet been agreed.

The talks that were announced in a statement by Ladbrokes, could result in Ladbrokes, Eurobet Retail, Coral Retail and Gala Coral’s online betting sites all being merged into one massive firm with the combined businesses listed on the London Stock Exchange.

Jim Mullen, the Chief Executive Officer of Ladbrokes, commented on the talks by saying that since becoming CEO his focus has been on a more aggressive plan to build digital scale and grow their recreational customer base across all channels, which is key to creating a more sustainable and growing Ladbrokes. He added that his plans are well advanced and that he is looking forward to presenting them to shareholders.

Mullen also revealed that a merger with Gala Coral could create a combined business with significant scale and has the potential to generate substantial cost synergies, creating value for both companies’ shareholders. He also said that the firm’s board has yet to decide whether a deal would be “strategically attractive” and whether it could be “delivered to shareholders on appropriate terms”.

Boylesports Aims to Bid for Ladbrokes Irish Business

The Irish Times has issued a report in its business section stating that local betting group Boylesports is endeavoring to take over Ladbrokes, the loss-making Irish retail business that has been placed under High Court protection from its creditors in order to allow it to restructure the business.

Ladbrokes has been attempting to employ a rescue plan for the loss-making chain with Ken Fennell of Deloitte, the examiner appointed by the High Court to oversea a rescue bid, preparing to close up to 60 of Ladbrokes 196 betting shops in the Republic and also cut approximately 250 jobs.

Despite the fact that the plan may involve some closures, the newspaper quotes sources who say that this plan offers creditors a much better deal.

Privately owned Boylesports has, however, approached the examiner and is currently in talks with him with regard to an alternative plan. Boyles first approached Fennel in late April, shortly after his appointment was confirmed by the High Court.

Although the proposals made by Boylesports are also likely to include closures of betting shops, it will involve offering better terms to creditors, which is chiefly made up of landlords, than the proposal that Ladbrokes has put on the table.

Several landlords are totally dissatisfied with the compensation proposals with one landlord revealing that he had only been offered a ludicrous amount of €12,000 to €24,000 on a lease on which €467,500 is due over the following five years. Yet another landlord claims that he has been offered compensation of €6.000 on a lease that had a five year life at a return of €275,000.

Boylesports will be required to get any bid past the Commission for Competition and Consumer Protection which could demand that Boylesports offloads certain outlets to another operator before being allowed to take over its rival.

According to John Boyle, the chief executive and founder of Boylesports, they are committed to ensuring that they have the best shops in the best locations for their customers. He also said that they have been very active in recent years in making sure that need is met and they remain open to opportunities as and when they arise.

The ACMA Investigates Ladbrokes Australia’s “Quick Call” and William Hill Australia’s “Click to Call”


The Australian Communications and Media Authority (the ACMA) is currently investigating bookmakers’ recent efforts to bypass the country’s ban on online in-play sports betting.

In terms of Australia’s 2001 Interactive Gambling Act, punters who wish to place in-play sports betting may only do so via telephone or in person at a betting shop.

William Hill Australia launched a “click to call” feature last month which uses voice recognition technology in order to enable punters in Australia to place in-play wagers from their mobile devices without making a traditional phone call.

Ladbrokes Australia thereafter launched a “QuickCall” feature which digitally synthesizes punters’ voices to enable them to make a live bet on the punter’s behalf. According to Ladbrokes, this system was the most convenient way to place a bet on a live sporting event that has ever been available with a bookmaker.

Senator Nick Xenophon, an anti-gambling advocate, expressed his intention to write to the ACMA to request that they take action against Ladbrokes Australia and William Hill Australia. At the same time The Australian reported that the ACMA had received many complaints in this regard and that they were in the process of investigating the issue.

According to Xenophon, Ladbrokes and William Hill were effectively “giving the middle finger” to the 2001 law and that he did not rule out pushing for a legislative rewrite in order to clarify that such workarounds are illegal.

The previous federal government was toying with the idea of revising the 2001 law in order to allow for online in-play betting as well as poker but failed to follow through on its plans.

Ladbrokes to Title Sponsor Scottish Professional Football League


Ladbrokes, a world leader in online betting and gaming, has announced that it has entered into a deal in terms of which it will become the new title sponsor of the Scottish Professional Football League (SPFL).

The deal between Ladbrokes and SPFL will run for a period of two years, from the 2015-16 through to the end of the 2016-17 campaign.

The Scottish Professional Football League, which operates the top four divisions in the country, has been without a main sponsor ever since it was formulated in June of last year through a merger between the Scottish Premier League and the Scottish Football League.

The new Ladbrokes deal, will however, see the four leagues that are covered by the SPFL being known as the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League 1 and Ladbrokes League 2.

In terms of the deal, Ladbrokes will also have rights across all four leagues and 42 clubs and the company plans to use these various rights in order to host a number of activations.

Prior to the confirmation of Ladbrokes’ new deal, Betfred, a rival bookmaker, had also been linked with possible sponsorship of the SPFL.

Neil Doncaster, the Chief Executive of SPFL, stated that as an established and respected leading brand in its very competitive marketplace, Ladbrokes is a perfect partner for the SPFL and that they have a shared vision of a positive future for professional league football in Scotland.

The Chief Executive Officer of Ladbrokes, Jim Mullen, added that this new partnership will help to propel Ladbrokes and the SPFL to new heights and will put them at the heart of Scottish football throughout the year.