Merger between Ladbrokes and Coral merger could close 400 betting shops: CMA

Ladbrokes

If preliminary reports are to be believed, Ladbrokes and Coral could land into a merger that would create a £2.3bn venture capital to offer betting services in UK. However, the news is not as good for bettors since proposed merger would shut down as many as 400 betting shops across United Kingdom shrinking competition and available options to the serious bettors. The Competition and Markets Authority has revealed the details about side effects of proposed merger and how it could fail on players’ expectations, while on the other side, both Ladbrokes and Coral are number two and three operators within the state, hence if they come together, they would be in a better position to expand their business. For now, it looks like lesser number of betting shops would not leave any good impact on the betting industry hence CMA has warned if any of Ladbrokes or Coral decides to close their existing shops, it would indirectly benefit William Hill who owns a portfolio of 2400 betting shop, although the new venture would have a much larger chain of betting shops yet they would not suffice the needy players who have long been associated with them as a separate entity.

Talking about the proposed deal and its aftermath, Martin Cave, chairman of the CMA, said: “We’ve provisionally found that the merger between two of the largest bookmakers in the country may be expected to reduce competition and choice for customers in a large number of local areas. Discounts and offers of free bets to individual customers are ways betting shops respond to local competition which could be threatened by the merger. We’re also concerned that such a widespread potential reduction in competition at the local level could worsen those elements that are set nationally, such as odds and betting limits.”

According to experts, though new merger would have to close as many as 400 shops to better concentrate on the remaining, they should focus on their existing customers before they move out to their competitor. Cave added, “We’ll need to look closely at the exact number of shops and areas that would be involved – the overall size and complexity may mean that the sales need to be substantially completed before the merger can go ahead.”

The response to the CMA statement went into Ladbrokes favor whose share opened seven percent high on the stock exchange and a spokesman from the group issued a statement confirming their views with the CMA, he said, “Our focus now will be agreeing the remedies with the CMA and finding the appropriate buyer or buyers for the shops.”

Kristof Fahy Takes up Appointment at Ladbrokes

Ladbrokes

Ladbrokes is pleased to announce that Kristof Fahy took up his appointment at the group on Thursday, 7th January, 2016 which sees him acting as Chief Marketing Officer, heading all brand and marketing activity across both Digital and Retain products.

Fahy gained extensive marketing experience by holding a senior position at William Hill and then until recently at the Telegraph Media Group.

According to a statement issued by Fahy on behalf of the group, Fahy said that Ladbrokes has a very strong brand and that he is eagerly looking forward to building upon that strength with their advertising, marketing and sponsorship activity. He added that the Chief Executive Officer at Ladbrokes, Jim Mullen, has made marketing central to his strategy for Ladbrokes and that they currently have lots of opportunities across a vast variety of sports to showcase the tremendous passion that Ladbrokes brings to sport.

Ladbroke’s new Chief Marketing Officer went on to say that they are endeavoring to deploy their considerable skills, expertise and brand strength in those places where their customers are most active. He also said that they have already forged some outstanding opportunities with their SPFL partnership in Scottish football and their Challenge Cup sponsorship in Rugby league and that, as they now have an appetite for more, they would like to work with sports who appreciate what they can deliver and who understand the value that they can provide.

Mullen revealed that Kristof is a high quality addition to their team at a crucial time. He added that their products are now better than or at least on a par with the very best in the market.

Ladbrokes Ink First German Football Deal

Ladbrokes

Leading British bookmaker Ladbrokes is pleased to announce that it has entered into an advertising and sponsorship agreement with German football club SC Werder Bremen, which marks the popular Betting Company’s first deal with the country’s top football league.

Ladbroke’s signage has already appeared on LED perimeter boards at the team’s home field of Weserstadion during last Saturday’s match against Hamburger SV. Unfortunately for SWC Werder Bremen it was not an auspicious beginning as the club was defeated 3 – 1 by Hamburger SV.

Despite the fact that financial terms have not yet been disclosed, Sponsors.de has reported that the deal will extend through the current Bundesliga season.

Team GM Klaus Filbry revealed that he is thrilled to have Lads on board but will wait to see if the relationship blossoms into a lasting partnership,

Although SC Werder Bremen had a longstanding sponsorship arrangement with German sports betting operator Tipico, that particular three-year deal expired this summer and paved the way for Ladbrokes to swoop in with a Whitman’s sampler and a (presumably) huge check.

Germany is a leading international market for Ladbrokes, which was one of the 20 recipients of a German online sports betting license last year.

Sportverein Werder Bremen von 1899 e.V, more commonly known as Werner Bremen, is a German sports club located in Bremen in the northwest German federal state Free Hanseatic City of Bremen.

The club was founded in 1899 and currently has 40,400 members.

Bremen has won the Budesliga championship four times and the DFB-Pokal six times.

Ladbrokes and Colossus Bets Partner for Australian Expansion

Ladbrokes

Colossus Bets have announced that it has joined forces with the Australian arm of Ladbrokes that will see it expand its mega jackpots pools services into Australia.

The new partnership will see the sports betting operator launch its “Mega Margin’ pools for mobile in Australia, with the service due to take wagers on Australian Rugby League (AFL) as well as National Rugby League (NRL) matches.

Punters will also be given an opportunity to collect a portion of their winning on live pools tickets with the introduction of Colossus Bet’s “Partial Cash Out” service.

According to Bernard Marantelli, the Chief Executive Officer at Colossus Bets, they are extremely delighted to be partnering with Ladbrokes in order to launch Australia’s biggest bets and the launch of Mega Margin shows again that the combination of their patented Cash Out technology together with multi-million prize pools is a compelling proposition. Marantelli also said that they are looking forward to growing these pools so that they can introduce a $5,000,000 Pick 7 version for the 2016 season.

The Chief Operating Officer of Ladbrokes Australia, Paul Cherry, added that Mega Margin pools will enable their players to shoot for a million dollar Pick 6 prize weekly on AFL as well as NRL. He added that even better is the fact that these products feature Partial Cash Out which means that players can take some money and run, between legs on their live tickets.

Cherry also said that their mobile-led platform is perfectly suited to bet with “on-the-go” Cash Out decisions and life-changing jackpots for their players and that Mega Margin is a great innovation for them.

Ladbrokes and Gala Coral in Merger Discussions

Ladbrokes

Ladbrokes, one of the leading bookmakers, has revealed that it is currently in talks with the board of UK betting giant Gala Coral Group with regard to a possible merger.

A potential deal could result in the creation of the biggest bookmaker in the United Kingdom, with almost 4,000 High Street shops.

According to Ladbrokes, it is not yet certain if the talks will lead to a deal and possible terms and timings had also not yet been agreed.

The talks that were announced in a statement by Ladbrokes, could result in Ladbrokes, Eurobet Retail, Coral Retail and Gala Coral’s online betting sites all being merged into one massive firm with the combined businesses listed on the London Stock Exchange.

Jim Mullen, the Chief Executive Officer of Ladbrokes, commented on the talks by saying that since becoming CEO his focus has been on a more aggressive plan to build digital scale and grow their recreational customer base across all channels, which is key to creating a more sustainable and growing Ladbrokes. He added that his plans are well advanced and that he is looking forward to presenting them to shareholders.

Mullen also revealed that a merger with Gala Coral could create a combined business with significant scale and has the potential to generate substantial cost synergies, creating value for both companies’ shareholders. He also said that the firm’s board has yet to decide whether a deal would be “strategically attractive” and whether it could be “delivered to shareholders on appropriate terms”.