Paddy Power, the Irish Sports Betting giant, has revealed that it has ended its search for a marketing boss to replace Christian Woolfenden, who was promoted to Managing Director of Retail for UK and Ireland at the end of last year. The group is pleased to announce that it has now appointed Gav Thompson as its Chief Marketing Officer, who will join Paddy Power in June, 2015.
Thompson was formerly the global director of business innovation at Telefonica where he spent seven years in posts that included director of marketing innovation for Telefonica and 02 head of UK brand strategy. He is a marketer who comes with 20 years’ experience working with brands that include PlayStation, 02, Pepsi, Guinness, Toyota, agency and client-side. His most recent role was Chief Marketing Officer of customer engagement technology business Thunderhead.
The new Chief Marketing Officer has also worked at agencies that include TBWA/London, and also founded Giffgaff in 2009.
According to a spokesperson for Paddy Power this week, Thompson will be responsible for “the strategic direction of the Paddy Power brand, entertaining our customers and wowing them with our differentiated product.”
Thompson revealed that he has always been a huge fan of the Paddy Power brand as it is overflowing with creativity, disruption, innovation, entertainment and mischief. He added that to be asked to be Chief Marketing Officer of such a unique proposition is a real honor. Thompson also said that this is his perfect job and he cannot wait to get cracking.
Paddy Power’s chief executive, Andy McCue, said that he is thrilled to welcome Gav to Paddy Power. He added that he has world-class marketing talent and his passion for customers, brand experiences and innovation matches perfectly with Paddy Power’s.