New Marketing Chief Joins Sports Betting Giant

Paddy Power, the Irish Sports Betting giant, has revealed that it has ended its search for a marketing boss to replace Christian Woolfenden, who was promoted to Managing Director of Retail for UK and Ireland at the end of last year. The group is pleased to announce that it has now appointed Gav Thompson as its Chief Marketing Officer, who will join Paddy Power in June, 2015.

Thompson was formerly the global director of business innovation at Telefonica where he spent seven years in posts that included director of marketing innovation for Telefonica and 02 head of UK brand strategy. He is a marketer who comes with 20 years’ experience working with brands that include PlayStation, 02, Pepsi, Guinness, Toyota, agency and client-side. His most recent role was Chief Marketing Officer of customer engagement technology business Thunderhead.

The new Chief Marketing Officer has also worked at agencies that include TBWA/London, and also founded Giffgaff in 2009.

According to a spokesperson for Paddy Power this week, Thompson will be responsible for “the strategic direction of the Paddy Power brand, entertaining our customers and wowing them with our differentiated product.”

Thompson revealed that he has always been a huge fan of the Paddy Power brand as it is overflowing with creativity, disruption, innovation, entertainment and mischief. He added that to be asked to be Chief Marketing Officer of such a unique proposition is a real honor. Thompson also said that this is his perfect job and he cannot wait to get cracking.

Paddy Power’s chief executive, Andy McCue, said that he is thrilled to welcome Gav to Paddy Power. He added that he has world-class marketing talent and his passion for customers, brand experiences and innovation matches perfectly with Paddy Power’s.

New iOS Betting App Launched by Paddy Power

Leading Irish based bookmaker giant, Paddy Power, has announced that it has launched a marketing campaign in order to introduce its new sports betting app to the industry.

Paddy Power claims that its Paddy Power Messenger is an iOS app that is the first fully personalized sports betting app in the world and that the launch campaign by “if” the popular Altrincham based creative agency will enable players to learn more about this platform.

The creative agency has revealed that the launch’s most important aims and objectives is to create general awareness of the new app, its features and benefits as well as to drive downloads and installs.

A tutorial video which is embedded in the app can be watched by players in order to give specific instructions as to how to enjoy Paddy Power Messenger.

The Messenger app has been created by Paddy Power so as to enable players to trim down their sports betting action to the sports really enjoyed by them.

Players are able to choose their favorite football teams, jockey, leagues, racecourses or horses and request to follow them via the app. Constant updates about these selections will be sent by the Paddy Power Messenger enabling players to remain updated and to place their bets based on prior information and calculated decisions.

Paddy Power Messenger will allow players to

• place bets on any sports simply and conveniently by using brief instructions (eg. 10 Double Man Utd or Sprinter Sacre).
• have complete control over messages sent.
• receive reminders on preferred sports.
• receive fast live text commentary on football matches.
• receive access to Paddy Power account functions.
• enjoy shortcuts to account management in order to check balances, withdraw cash and more.
• take advantage of all special offers and promotions with minimum effort..
• advise Paddy Power how long they want to be logged in for and, after that, are logged out automatically.

Sports Betting Sites Offering Bets on Royal Baby

Sports Betting sites are getting ready for the busiest betting month of the summer with the Duchess of Cambridge, aka Kate Middleton due to give birth to her Royal Baby on 13th July, 2013.

The Duchess gave her final official engagement when serving as godmother for the newest ship for Princess Cruises recently before going on official maternity leave.

Paddy Power, the Irish bookie and many other Sports Betting sites are offering punters a huge range of Royal Baby traditional as well as totally obscure betting odds.

Bookies appear to have made girls’ names their favorite for some time now, with the name Alexandra constantly being number one with odds of 2/1. Diana and Elizabeth follow with odds of 6/1 while Charlotte and Victoria make a third favorite at 7/1.

The Royal Palace has not confirmed the sex of the baby and it is, therefore, surprising that the first boy’s name only appears as George when the odds hit 14/1 while the top 6 names are all girls at the Sports Betting sites.

Several Sports Betting sites are also running some obscure odds giving punters a chance to wager on the name of the Royal Baby’s first boyfriend or girlfriend with Robert being a favorite at 33/1 followed by Edmund and Howard at 40/1.

Paddy Power is also carrying odds on which magazine will get exclusive first picture rights of the Royal Baby, as follows –

  • Hello – 11/8
  • Tatler – 5/2
  • Elle – 4/1
  • Vogue – 8/1
  • OK – 8/1
  • Now – 12/1
  • Grazia – 20/1

Odds on the date of Royal Baby Number 2 are as follows –

  • 2013 (in the case of twins) – 7/1
  • 2014 – 11/10
  • 2015 – 7/4
  • 2016 or later – 4/1

Cannes Festival Betting Heating Up

One of the most prestigious events in the film industry’s calendar, the Cannes Film Festival, runs until Sunday, 26th May, 2013, when the winner of the Palme d’Or will be announced.

There has already been a high level of betting at UK bookmakers as punters speculate as to the winner.

Bookmakers such as Paddy Power, the Irish sports betting and online gambling giant, have given two films, the Japanese Like Father, Like Son / Soshite chichi ni naru (Hirokazu Koreeda) and the Iranian The Past / Le Passe (Asghar Farhadi), the lead.

Both films are on top of Paddy Power’s list of favorites to win the Palme D’Or at 5 / 2.

The Immigrant, which has a 1920’s New York storyline, follows close behind the first two films.

Despite the fact that Steven Spielberg has not had a movie at the Cannes Festival in decades, he will head the jury that will determine the outright winner. Nicole Kidman and Taiwanese contemporary filmmaker, Ang Lee, are also on the panel.

According to Robbie Collin, a film critic for the UK publication, The Telegraph, the makeup of the jury could possibly give punters a few hints regarding the types of films could win the Palme d’Or.

Collin added that it is very difficult to choose the best film so early on in the festival due to the fact that nobody has seen many of the films that are being screened, but by looking at the jury, one can draw some conclusions from the type of films you think they might enjoy.

Blue Square Put on the Market by Rank

Blue Square, the online sports bookie division of the Rank Group is currently running at a loss, partly due to the sports betting market being highly competitive.

Rank purchased Blue Square in 2003 and the company has approximately 120,000 patrons which is a small portion of the group’s income and continual market advertising is required in order to generate revenue. A huge marketing campaign worth £2 million increased revenue at Blue Square by 19% recently.

A proposed new tax regime that is due to take effect in 2014 is bound to see small sports betting operators such as Blue Square’s revenues to decline. Although operators such as Paddy Power, Betfair, Ladbrokes and William Hill will also feel the pinch it will not be to the same extent as smaller operators such as Blue Square.

Blue Square has, therefore, been put on the market by its owner, casino operator Rank who said that it would “undertake a review” of the business.

It is understood that Rank has begun early discussions with certain parties to sell Blue Square as the group would like to consolidate and focus its efforts on its casino and bingo brands, Grosvenor Casino and Mecca. Rank, like other operators, is completing a £205 million deal to buy Gala Coral’s casinos. The Competition Commission is due to hand down a ruling on potential monopolies in a few cities in the United Kingdom that would be created by the deal in February, 2013 but Rank officials appear to be pretty certain that the deal will be approved.