Premier League football club West Bromwich Albion Football Club is thrilled to reveal that it has signed a deal with Asian iGaming operator K8 Group in terms of which the group will act as the team’s new shirt sponsor from the beginning of the 2016-17 season.
The record commercial deal will initially run for two years and will support K8 Group in the launch of its UK online casino via the Microgaming powered UK-K8.com site while it works with the team in an endeavor to reach and engage with new customers in the UK. In addition, West Bromwich will work together with K8 in the Asian market, where the brand is exceptionally strong.
According to Albion, the new deal will give them a key opportunity to enhance its following and attract fans in new markets. The pair will also embark on the development of video content in order to further engage supporters and sponsors.
Vincent Huang, the Chief Operating Officer at K7, said that K8 Group has had a long standing interest in working with a Premier League club and they are at last with one of the most respected clubs in the league.
Huang went on to say that this partnership is delivered as a true partnership for both parties and they are working on a joint marketing play to focus on raising awareness of UK-K8.com in the UK while at the same time ensuring the development of the West Bromwich Albian brand in Asia.
K8 Group’s full launch, under license from the UK Gambling Commission, is scheduled to take place in the next few months.