Every time we talk about the sports betting and the regions where it is one of the biggest money rolling practice, England comes on top of our mind and why not after all this is the host of some of the most popular sporting events including English Premier League and Wimbledon of course. To encash the popular sports tourneys being played in this part of the central European almost every sportsbook tries to shake its hands with various partners to have firsthand information of all the happenings inside the event including their live telecasts. Sky sports, who has the live telecast rights for more than 75% games of the premier league, is one such eye candy every sportsbook wants to associate with and Betfred has successfully managed to hands in glove with them. According to the latest reports coming from Betfred, they have signed a multi-year sponsorship deal with Sky to begin offering Sky Sports channels across its network of shops.
Knowingly, Betfred has a chain of more than thirteen hundred betting shops across UK and after current arrangement with the UK pay-television broadcaster; they all can stream all the sporting events live in their shops to help the bettors know everything live and fast for various sports including English Premier League, golf’s Ryder Cup, and the Formula 1 motor-racing championship.
Talking about the latest deal and how it will help them grow their customer base in domestic sports betting market, Betfred Retail managing director Mark Stebbings said, “Exciting live sport and a great customer experience are at the heart of our brand, so it’s great news for Betfred customers that we’ll be bringing them live Sky Sports content in our high-street shops. Sky Sports will greatly enhance our in-house Channel Betfred TV and make live betting even more exciting.”
Likewise, James Tweddle, sales director at Sky Business, also added about the new venture, “We’re really pleased to be working with Betfred to distribute our unrivalled schedule of live sport throughout their estate. We bring more of the sport that matters to betting customers, from live Premier League, with 75% of matches exclusively live on Sky, to Sky Sports News HD, offering Betfred customers non-stop valuable information about live scores, team formations, injuries, form and more. We’re looking forward to strengthening this great new partnership over the coming years.”