The UK’s leading bookmaker, William Hill, has announced the launch of their new Priority Prices innovation that will see punters at William Hill being offered the opportunity to obtain notice in advance of standout odds on the main sporting events via an easy registration process.
The Priority Prices innovation was introduced to the industry on Saturday and is bound to be highly popular among William Hill’s punters as it promises to open players’ sports betting experiences to better payouts and enhanced odds.
Those wishing to sign up for the new William Hill Priority Prices product will have the opportunity to do so via in-shop through the group’s online site www.williamhill.com or via their mobile devices. Players who sign up will receive advanced alerts before any others on each Priority Price on offer.
A spokeswoman for William Hill, Kate Miller, said that this is a first for the betting industry where subscribed customers are able to gain advance notification on enhanced odds ahead of the rest of the gambling community.
Miller added that it is free to sign up to this new product and they are committed to only offering industry-best odds.
Although William Hill can only offer a limited number of Priority Prices for each event, it will be keeping its customers informed on Priority Prices, release dates the number of bets that are available at that price and regular updates on how many bet numbers are still available. Players will, therefore, be given an opportunity to plan their betting schedule ahead of time and make informed decisions based on enhanced odds.
William Hill is listed on the London Stock Exchange.