English Football Association Ends Partnership with Ladbrokes


The English Football Association (FA), the sport’s national governing body, has revealed that it has ended its commercial partnership with Ladbrokes after a relationship that started last year.

Following a high-profile case that involved Premier League star Joey Barton, the FA has been facing pressure to re-examine its view on deals with gambling companies.

Barton, a former England international player, was handed an 18-month ban from the sport in April of this year after admitting to a misconduct charge relating to betting. He was found to have placed more than 1,200 bets on matches between the period 26th March 2006 and 13th May 2016, in direct conflict with strict FA betting rules.

The FA board discussed the issue of gambling-related deals and concluded that it would end all sponsorships with betting companies as from the end of the 2016-17 season.

The partnership with Ladbrokes will, therefore, end with immediate effect although the FA will continue to work with the bookmaker to share information on suspect betting patterns.

Chief Executive of the FA, Martin Glenn, thanked Ladbrokes for both being a valued partner over the last year and for their professionalism and understanding about their change of policy around gambling.

Jim Mullen, Chief Executive of Ladbrokes Coral, commented that they understand the FA’s decision regarding their commercial partnerships on gambling.

Mullen added that Football is a passion of theirs and their customers and they remain committed to working with the FA to ensure the integrity and trust of the sport is maintained for the fans of the game and the millions of customers who enjoy betting on it week in and week out.

32Red to Continue Sponsoring Glasgow Rangers

Glasgow Rangers Football Club have confirmed that they have agreed to a new shirt sponsorship deal with popular online gambling firm 32Red for the next two years. The original agreement that saw 32Red being the club’s official shirt sponsors since July of 2014, ran out this summer.

According to the football club they had a number of sponsorship deals on the table but decided to continue with their current partnership.

Stewart Robertson, Ranger’s Managing Director, commented on the sponsorship deal by saying that they are delighted to announce an extended shirt sponsorship deal with 32Red.

Robertson went on to say that they have been with Rangers every step of the way as they progressed from the lower leagues back to the top flight and they thank them for their support. He added that the club has enjoyed a productive partnership since 2014 and they are pleased that they will remain their official shirt sponsor. Robertson also said that he has no doubt that they will build on their association with 32Red in the next two seasons.

The Chief Commercial Officer at 32Red, Matt Booth, added that they have enjoyed three fantastic years as the official club sponsor of Rangers FC and they are thrilled to confirm a further two year agreement that will see the 32Red brand feature on the front of the players’ shirts.

Booth also said that Rangers have an unbelievable loyal following and they hope to see even more success return to this fantastic football club in the next few years. He added that everybody at 32Red would like to thank the staff at Rangers for all their help leveraging the 32Red brand over the past few years and they are excited about the journey ahead.

Planetwin365 to Sponsor Serbian Football Club

Planetwin365, a leading European sports betting group, is thrilled to announce that they have entered into a sponsorship deal with the Football Association of Serbia (FAS) in terms of which it will become its premium betting partner.

The deal signed between the parties will see Planetwin365 become a key sponsor of Serbian professional football at all levels and feature noticeably as a premium partner in Serbia’s male and female senior national team matches which include those played at the 2018 FIFA World Cup that is scheduled to take place in Russia.

The partnership also includes exclusive marketing rights for the next two seasons, with an additional two year extension if both parties are satisfied with the partnership.

Planetwin365 will also be named the Official Betting Partner of the FA and will also serve as a platinum sponsor.

The sports betting group currently operates over 200 betting shops across Serbia and also operates prominently in Spain, Italy, Belgium, Austria and Montenegro. Planetwin365 counts Roberto Carlos, former Brazilian international and two-time FIFA world cup winner amongst its brand ambassadors.

FAS officials issued a statement announcing the partnership stating that the deal with Planetwin365 does not involve the A team only, but also all the categories under the auspices of the Football Association, from junior and female teams to the big football stars that form the male national team.

The statement also revealed that each individual in this big chain is willing to make its own contribution to promote true sports values at all levels. It went on to say that such positive spirit is present from the first day of the partnership between Planetwin365 and FAS and they truly believe that it will last for many years to come.

Sky Bet Becomes Yorkshire County Cricket Club Betting Partner

Sky Bet, a leading sport book operator, is pleased to announce that it has signed a three-year deal with Yorkshire County Cricket Club (CCC) in England, in terms of which it will become the club’s official betting and gaming partner.

The agreement signed between the parties will see Sky Bet engage with the club’s supporters and stakeholders, using the new partnership to build greater awareness of its online and mobile betting services.

Sky Bet is based in the Yorkshire city of Leeds and will also benefit from Yorkshire County Cricket Club providing it with a portfolio of assets that relate to branding and advertising opportunities, hospitality and match tickets.

Richard Flint, the Chief Executive Officer at Sky Bet, commented on the new deal by saying that Yorkshire has been their home ever since they were founded back in the year 2001 and they are, therefore,                                           thrilled to be backing their local team.

Flint went on to say that it is an exciting time to get involved and they are eagerly looking forward to being part of Yorkshire’s continued success on and off the pitch.

Andy Dawson, Yorkshire CCC Commercial Director, added that they are delighted to welcome Sky Betting & Gaming to their portfolio of official partners. He also said that Sky Bet is one of the UK’s largest and most well respected betting and gaming companies and their ability to innovate and push boundaries are important values that they share.

Dawson added that, as one of the biggest employers in Leeds, Sky Bet continue to demonstrate a high level of corporate responsibility and, like them, are extremely proud of their Yorkshire roots.

American Gaming Association Launches New Campaign to end US Sports Betting Ban

A new campaign has been rolled out by the American Gaming Association (AGA) in an endeavor to persuade the US government to lift a federal ban on sports betting.

Nevada is currently the only state in the United States in which sports betting is legal and available freely, under the terms of the Professional and Amateur Sports Protection (PASPA) that was introduced 25 years ago.

The AGA has, however, now joined a number of other gaming organizations demanding an end to PASPA and has launched the American Sports Betting Coalition (ASBC) as part of the effort.

According to the AGA, the ASBC will lead an “all-inclusive advocacy campaign” that will focus on ending the ban and will have the backing from parties pushing for wider regulation of sports betting in the US. Law enforcement officials, policymakers, leading industry figures and states rights’ advocates are all supporters of the new campaign.

The AGA issued a statement wherein it revealed that this diverse group of stakeholders is crucial to pushing for legislative action in Washington. It went on to say that ending PASPA means that states can then decide if they want to have sports betting or not.

The AGA also stated that the coalition will include an advisory council of law enforcement and state and local elected officials to solicit critical input as all invested stakeholders craft a solution.

The statement went on to say that it brings together the AGA Illegal Gambling Advisory Board, and immediately welcomes organizations such as the Fraternal Order of Police, Major County Sheriffs Association, National District Attorneys Association, National Conference of State Legislatures and U.S. Conference of Mayors who all support the coalition principals.