Amaya Gaming Signs Deal with Betfair

Amaya Gaming Group Inc. the Montreal based entertainment solutions provider for the regulated gaming industry, is thrilled to announce that the group has signed a three year licensing agreement with Betfaire Group plc.

In terms of the agreement between Amaya and Betfair, Amaya will provide some of its proprietary and branded games to complement the games on the Betfair Arcade platform. This will be done via Openbet integration onto the Betfair Arcade which will complement existing Arcade content.

Ian Price, Senior Vice President for Amaya Interactive said that they were thrilled to welcome a customer such as a well recognized brand in Betfair and that they have every confidence that their increasing list of innovative games will allow Betfair to broaden its client base by enhancing overall player entertainment on their Arcade site. Price added that they are looking forward to a long term mutually beneficial relationship.

Betfair is one of the world’s largest international online sports betting providers who pioneered the betting exchange in 2000. Betfair enables customers to bet at odds sought by them selves or offered by other customers. The company offers its customers a portfolio of innovative products that include exchange games, casino and poker in addition to sports betting.

Betfair was twice named the UK’S “Company of the Year” by the Confederation of British Industry and has also won two esteemed Queen’s Awards for Enterprise and many other awards.

The Amaya Gaming Group Inc. was founded in 2004 and is a technology based gaming provider for the regulated gaming industry.