English soccer clubs are not only the master of capitalizing each bit of their popularity by signing new contracts with sponsors every now and then, but they are as well experts in harmonizing their relations with sports betting giants who are ready to enlarge their fruitful association with top soccer brands in UK. Arsenal is one such club who has ever had a big fan following based in the entire world. Last year, they signed a deal with leading betting operator Betfair who was then became their first official betting partner and got the chance of accessing first team players to market its betting services in mentioned regions along with other parts of the world. Now after having been through the contract for more than ten months, Gunners again decided to extend their sponsorship deal with the betting giant, and, reportedly, they stretched it until 2019. This is possibly the first time any English side has signed a three years deal in one go with a betting partner but anyhow Betfair is as well excited to have an extension in their relations.
Knowingly, Betfair is now a part of the Paddy Power Betfair behemoth and new owners are ready to carry on their fruitful association with the soccer biggie hence they agreed on rather soft terms for the new contract. Although, details of the deal are not yet disclosed but few experts of the game have a view that this would not be having any surge in the fee since both the sides were getting indirect advantages of the contract hence money is not the something that played a key role in the extension. According to the leaked info about the deal, now, betting giant will officially be Arsenal’s betting partner in UK, Ireland, Italy and Russia, while earlier these zones were excluded.
New contract as well capacitates Betfair to get the special treatment for its elite list of bettors during home Arsenal games with improved hospitality. Marketing and brand director at Betfair, Paul Gambrill, shared his excitement on having such a mutual lucrative deal with the league giant, he said, “We’re thrilled to be extending our contract with Arsenal, after a hugely successful first season with the club. Arsenal are a fantastic club and we look forward to engaging with their incredible fan base again next season and beyond.”