Bwin to Quit Portuguese Sports Advertising

In terms of a Portuguese court ruling against Bwin Party Digital Entertainment, the world’s biggest online gambling company listed on a stock exchange, Bwin’s sponsorship of national sports in Portugal has been labeled as illegal.

Many local associations, sports clubs and tournaments have signed deals with online gambling groups in an attempt to obtain funds to continue their activities. It is feared that this new court ruling may set a precedent to stop other sponsorship deals between sports groups in Portugal and online gambling companies.

The Portuguese soccer league cup could be in jeopardy if the sponsorship deal between Bwin Party Digital Entertainment and the tournament comes to an end as the sponsorship is valued at EURO 4 million.

The Portuguese Casino Association teamed up with national lottery operator Santa Casa a few years ago and filed a complaint against Bwin’s activities claiming that the online gambling company has an unfair advantage by not being taxed or subject to Portuguese gambling Legislation.

The Portuguese Casino Association manager, Artur Mateus, said that they are happy with the court’s decision which is a positive one. Mateus added that they want the state to combat illegal operators who have unfair advantages by not having to pay for the extremely expensive licenses.

Bwin Party Digital Entertainment is very disappointed with the ruling as it feels that it does not comply with acceptable European Union law.

The Portuguese professional football league (LPFP) was required to remove any advertising that refers to Bwin and intends appealing against the court’s ruling as it feels that it is harmful to the national game.

New Sports Betting Application launched by

Bwin, which forms part of the recently merged digital entertainment group, has announced the launch of a new sports betting application for its customers.

This new application has been designed specifically for iPhone mobile and Android-enabled mobile users enabling players to wager before as well as during major sports events.

Customers at Bwin will have an opportunity to wager on all the sports that are offered by Bwin on its online sports betting platform which include American Football, European Football, Tennis, Ice Hockey, Skiing and Formula 1 racing.

The new sports betting application will give players a chance to obtain full access to all data in their online account and a history of all the bets placed by them, without having to compromise Bwin’s high levels of security offered on all its brands.

Berthold Kao, Head of Mobile Products for Bwin said that the live betting application’s huge success is due to its simplicity. He added that the decision to combine pre-event betting and live betting into one single application called Bwin Sports was based on the popularity of the product amongst their customers.

The new Bwin Sports application is available to iPhone users in Austria, Belgium, Cyprus, Czech Republic, Estonia, Greece, Hungary, Latvia, the Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Sweden, Switzerland and the United Kingdom. The application must be accessed through the iTunes stores in the relevant countries.

Android-enabled mobile users can access the new application all around the world. is one of the first operators to receive a license from the Danish government after its application for permission to offer bingo, casino, poker and sports betting services.