Ladbrokes adds SIS virtual gaming suite into its offerings

LadbrokesAlthough sports betting is already a big and successful industry and we have popular sports events underway almost throughout the year, yet time has changed and bettors have now become more demanding than they used to be some ten years ago. Now, virtual sports are in hence their betting and one of the leading virtual betting service provider SIS has now tied up with another biggie of the business Ladbrokes to enable latter to use its hosts of on-demand racing games into its gaming portfolio. It could actually be possible after both of them stuck in a similar deal back in May that gave Ladbrokes broadcast rights at UK greyhound-racing venues Monmore and Crayford. Although, Ladbrokes is also one of the biggest online sportsbooks in itself yet they need to regularly scan their market and enhance it by adding more innovative ways to place money on the outcome of a real or virtual sport.

Under the current deal between the two, leading sportsbook and its associates can use full range of second generation of the SIS gaming offering, including horse racing, greyhounds, cycling, motor-racing and motorbikes making it one of the strongest contenders in the virtual sport betting market and it is being taken up as a big leap for it in the highly competitive online sport betting market with countless operators.

Since SIS offers a unique way to bet on the virtual sports, i.e., they all are on-demand racing games hence all the Ladbrokes players can access six times more betting opportunities compared to traditional scheduled virtual games. Talking about the deal and how it is going to add more value to their brand name, Marc Thomas, head of product for SIS, said: “SIS Infinite Gaming is forging a new role for virtuals in the online market, providing a perfect cross-sell product between casino and sportsbook.

“We’re excited to be working closely with Ladbrokes, delivering to their customers another reason to stay on their site throughout a busy summer of sport. The engaging user experience that SIS Infinite Games provides is proving a real hit with players and we’re pleased to now reach an even wider audience, together with Ladbrokes.”


Ladbrokes to Sponsor World Series of Darts Finals

Ladbrokes, the popular UK online and land gambling group, has revealed that it has extended its sponsorship of the UK Professional Darts Corporation (PDC) and is now the new title sponsor of the Ladbrokes World Series of Darts Finals that is scheduled to take place at Glasgow’s Braehead Arena on Saturday, 5th and Sunday, 6th November of this year and televised live on ITV4.

Ladbrokes also signed a darts sponsorship deal earlier this year as title sponsors of the Ladbrokes Sydney Darts Masters which is due to be held in August 2016.

The Ladbrokes World Series of Darts Finals will see the top eight players in the World Series rankings determined by six international competitions in Dubai, Auckland, Shanghai, Tokyo, Sydney and Perth.

These players will be joined by a further 16 qualifiers, who will contest the first round on Saturday, 5th November 2016 prior to the top eight seeds entering the action in Saturday evening’s second round.

The tournament will end on Sunday, 6th November 2016 with the quarter-finals being held in the afternoon session and the semi-finals and final held in the evening session.

Barry Hearn, the Chairman of the Professional Darts Corporation, commented on the sponsorship by saying that they are thrilled that Ladbrokes will sponsor the World Series of Darts Finals. He added that the World Series of Darts is growing year on year, and the inaugural Finals last November was a thrilling tournament which culminated in an outstanding final between Peter Wright and Michael van Gerwen.

Ladbrokes Pull Live Betting in Australia

Ladbrokes, one of the world leaders in online betting and gaming, has announced that they have had to pull their online live sports product in Australia, due to the fact that the Australian government has filed charges against a number of betting firms who are offering this service.

It is illegal, under Australian law, for operators to offer punters in-play sports bets over the internet, despite the fact that wagers can be placed over the phone or at a retail shop. A number of groups, which include Ladbrokes, by-passed the rule by offering an option that allowed punters to place bets by using their computer, but by having a microphone active.

Ladbroke’s decision to stop offering the product follows the government’s move to introduce stricter laws which will see it clamping down on the loophole. Ladbrokes is referring to the move as a gesture of good faith.

Dean Shannon, the Australian Chief Executive Officer of Ladbrokes, commented on their decision by saying that they really just made their decision on who lobbied the hardest and the loudest with that being Tatts and Tabcorp. Shannon went on to say that if you look at clients who are betting on sports around the world, they are allowed to bet in-play and he thinks that in this day and age with people living through their mobiles and online, it makes a great deal of sense for people to be able to still bet using the devices that they usually use for everything else.


Ladbrokes becomes official betting partner of English Football Association


Among all the sports betting regions, England is possibly be the most lucrative one especially English premiere league and England’s national side that have the widest fans following in the world. For this reason, every betting operator first targets this central Europe to rule the market longer than ever and this year too there were several online operators who were trying to their core to become official betting partner of the Football Association. But, as expected, Ladbrokes, the Britain based world leader in sports betting company, could manage to pen down a deal with FA. Although, this deal has nothing to do the EPL but it will cover all the international games along with FA Cup being played by the Three Lions within the stipulated timeframe mentioned in the contact. Broadly, it includes two biggest international events, i.e., 2018 Fifa World Cup and the FA Cup and Ladbrokes is expected to expand its business three fold during these events.

According to closed sources, Ladbrokes will capitalize the premium brand exposure with this deal alongside England senior men’s matches, moreover, in-stadium betting rights at Wembley will also be with them. Talking about the contract, Martin Glenn, chief executive of the FA, said, “Ladbrokes joins an outstanding portfolio of official FA partners, providing support across the England team, and the most famous cup competition in the world, the Emirates FA Cup. We are delighted to welcome them on board.”

Likewise, Ladbrokes’ chief executive, Jim Mullen also said, “Football is the holy grail of sporting sponsorship opportunities. We are absolutely delighted to have secured exclusive rights that will see Ladbrokes at the beating heart of the beautiful game.

“When I became CEO last year I announced that the Ladbrokes organic growth plan would require us to ramp up our marketing spend in those places where we know are customers are engaged. Being at the heart of football in this country is precisely what I had in mind. We’re keen to invest where we know we can make a difference and this deal further strengthens the sporting passion that is evident throughout Ladbrokes.”

Merger between Ladbrokes and Coral merger could close 400 betting shops: CMA


If preliminary reports are to be believed, Ladbrokes and Coral could land into a merger that would create a £2.3bn venture capital to offer betting services in UK. However, the news is not as good for bettors since proposed merger would shut down as many as 400 betting shops across United Kingdom shrinking competition and available options to the serious bettors. The Competition and Markets Authority has revealed the details about side effects of proposed merger and how it could fail on players’ expectations, while on the other side, both Ladbrokes and Coral are number two and three operators within the state, hence if they come together, they would be in a better position to expand their business. For now, it looks like lesser number of betting shops would not leave any good impact on the betting industry hence CMA has warned if any of Ladbrokes or Coral decides to close their existing shops, it would indirectly benefit William Hill who owns a portfolio of 2400 betting shop, although the new venture would have a much larger chain of betting shops yet they would not suffice the needy players who have long been associated with them as a separate entity.

Talking about the proposed deal and its aftermath, Martin Cave, chairman of the CMA, said: “We’ve provisionally found that the merger between two of the largest bookmakers in the country may be expected to reduce competition and choice for customers in a large number of local areas. Discounts and offers of free bets to individual customers are ways betting shops respond to local competition which could be threatened by the merger. We’re also concerned that such a widespread potential reduction in competition at the local level could worsen those elements that are set nationally, such as odds and betting limits.”

According to experts, though new merger would have to close as many as 400 shops to better concentrate on the remaining, they should focus on their existing customers before they move out to their competitor. Cave added, “We’ll need to look closely at the exact number of shops and areas that would be involved – the overall size and complexity may mean that the sales need to be substantially completed before the merger can go ahead.”

The response to the CMA statement went into Ladbrokes favor whose share opened seven percent high on the stock exchange and a spokesman from the group issued a statement confirming their views with the CMA, he said, “Our focus now will be agreeing the remedies with the CMA and finding the appropriate buyer or buyers for the shops.”