Betfred ties with Sky Sports to access live sports feeds

Every time we talk about the sports betting and the regions where it is one of the biggest money rolling practice, England comes on top of our mind and why not after all this is the host of some of the most popular sporting events including English Premier League and Wimbledon of course. To encash the popular sports tourneys being played in this part of the central European almost every sportsbook tries to shake its hands with various partners to have firsthand information of all the happenings inside the event including their live telecasts. Sky sports, who has the live telecast rights for more than 75% games of the premier league, is one such eye candy every sportsbook wants to associate with and Betfred has successfully managed to hands in glove with them. According to the latest reports coming from Betfred, they have signed a multi-year sponsorship deal with Sky to begin offering Sky Sports channels across its network of shops.

Knowingly, Betfred has a chain of more than thirteen hundred betting shops across UK and after current arrangement with the UK pay-television broadcaster; they all can stream all the sporting events live in their shops to help the bettors know everything live and fast for various sports including English Premier League, golf’s Ryder Cup, and the Formula 1 motor-racing championship.

Talking about the latest deal and how it will help them grow their customer base in domestic sports betting market, Betfred Retail managing director Mark Stebbings said, “Exciting live sport and a great customer experience are at the heart of our brand, so it’s great news for Betfred customers that we’ll be bringing them live Sky Sports content in our high-street shops. Sky Sports will greatly enhance our in-house Channel Betfred TV and make live betting even more exciting.”

Likewise, James Tweddle, sales director at Sky Business, also added about the new venture, “We’re really pleased to be working with Betfred to distribute our unrivalled schedule of live sport throughout their estate. We bring more of the sport that matters to betting customers, from live Premier League, with 75% of matches exclusively live on Sky, to Sky Sports News HD, offering Betfred customers non-stop valuable information about live scores, team formations, injuries, form and more. We’re looking forward to strengthening this great new partnership over the coming years.”

Sports Betting Sites Offering Bets on Royal Baby

Sports Betting sites are getting ready for the busiest betting month of the summer with the Duchess of Cambridge, aka Kate Middleton due to give birth to her Royal Baby on 13th July, 2013.

The Duchess gave her final official engagement when serving as godmother for the newest ship for Princess Cruises recently before going on official maternity leave.

Paddy Power, the Irish bookie and many other Sports Betting sites are offering punters a huge range of Royal Baby traditional as well as totally obscure betting odds.

Bookies appear to have made girls’ names their favorite for some time now, with the name Alexandra constantly being number one with odds of 2/1. Diana and Elizabeth follow with odds of 6/1 while Charlotte and Victoria make a third favorite at 7/1.

The Royal Palace has not confirmed the sex of the baby and it is, therefore, surprising that the first boy’s name only appears as George when the odds hit 14/1 while the top 6 names are all girls at the Sports Betting sites.

Several Sports Betting sites are also running some obscure odds giving punters a chance to wager on the name of the Royal Baby’s first boyfriend or girlfriend with Robert being a favorite at 33/1 followed by Edmund and Howard at 40/1.

Paddy Power is also carrying odds on which magazine will get exclusive first picture rights of the Royal Baby, as follows –

  • Hello – 11/8
  • Tatler – 5/2
  • Elle – 4/1
  • Vogue – 8/1
  • OK – 8/1
  • Now – 12/1
  • Grazia – 20/1

Odds on the date of Royal Baby Number 2 are as follows –

  • 2013 (in the case of twins) – 7/1
  • 2014 – 11/10
  • 2015 – 7/4
  • 2016 or later – 4/1

William Hill Launches New Alert Service

The UK’s leading bookmaker, William Hill, has announced the launch of their new Priority Prices innovation that will see punters at William Hill being offered the opportunity to obtain notice in advance of standout odds on the main sporting events via an easy registration process.

The Priority Prices innovation was introduced to the industry on Saturday and is bound to be highly popular among William Hill’s punters as it promises to open players’ sports betting experiences to better payouts and enhanced odds.

Those wishing to sign up for the new William Hill Priority Prices product will have the opportunity to do so via in-shop through the group’s online site or via their mobile devices. Players who sign up will receive advanced alerts before any others on each Priority Price on offer.

A spokeswoman for William Hill, Kate Miller, said that this is a first for the betting industry where subscribed customers are able to gain advance notification on enhanced odds ahead of the rest of the gambling community.

Miller added that it is free to sign up to this new product and they are committed to only offering industry-best odds.

Although William Hill can only offer a limited number of Priority Prices for each event, it will be keeping its customers informed on Priority Prices, release dates the number of bets that are available at that price and regular updates on how many bet numbers are still available. Players will, therefore, be given an opportunity to plan their betting schedule ahead of time and make informed decisions based on enhanced odds.

William Hill is listed on the London Stock Exchange.

Changes to Canadian Gambling Laws Near

Gamblers in Canada may soon be able to enjoy single event sports wagering, should a bill introduced by NDP MP Joe Comartin successfully pass in the Senate. Comartin’s bill successfully passed its third reading in the House of Commons in Ottawa on Friday, a process which took around 20 minutes, according to the MP’s legislative assistant, Ian McMahon.

Under current laws in Canada, players may only wager on multiple game sports, and it is illegal to wager on the outcome of a single sporting event. The bill now makes it permissible for provinces to decide for themselves whether they want to allow single sports events wagering. Wagers will be placed via the official gambling authorities of individual provinces.

Once the bill reaches the Senate, it is also expected to get the green light. Senator Bob Runciman, a Conservative, has said that he will sponsor the bill, which should be voted on in the early summer.

“Mr. Comartin has crossed all the t’s and dotted the i’s with his Senate colleagues and we have full confidence it will pass,” noted McMahon.

Comartin said that the bill will not only help crack down on illegal sports betting, it will also make gambling more competitive and create more jobs in provinces who adopt it.

The Canadian Gaming Association acknowledged the bill’s third passing and called it a major milestone for C-290. The CEO of the association, Bill Rutsey said that the group was encouraged by the progress made to date, as well as the strong support which it has received from all major parties.”

William Hill Looking to Expand its Global Market

William Hill Plc. the UK’s biggest land and online bookmaker, has revealed that it is endeavoring to expand its global market outside the United Kingdom gambling market and into newly regulated international markets.

This follows the company’s announcement on Friday that its’ operating profits for the year ending December 27, 2011, totaled GBP 275.7 million compared to GBP 276.8 million in 2010 which was boosted by the World Cup. The company feels that the past year’s performance is very positive especially since no significant international football took place during the year and the fact that there was a GBP 9 million increase in VAT payments.

Ralph Topping, Chief Executive Officer of William Hill, said that its expansion outside the United Kingdom would include William Hill acquiring both retail and online operations. He added that he felt that the company is now in a good shape as a business and that it is therefore the right time to look seriously at expanding further and that although a multi channel operation would take preference, online would also be attractive to them.

William Hill Plc. intends looking into countries where new regulations have been put in place, which includes France, Germany, Italy, Spain and the Netherlands. The group is also keen to break into the US market as it feels that should changes take place at a federal level then the market holds great potential.

Last year saw William Hill acquiring three US based sports betting businesses, including Brandy Bookmaking and 72 Leroy’s sports books and kiosks. These sales will be finalized if and when they receive an operating license from the Nevada Gaming Commission.