The Football Pools Launches MatchXtra

Ladbrokes

The Football Pools, a Sportech-owned pools and tote gaming company, has announced the launch of an innovative new pool betting opportunity in the form of MatchXtra.

MatchXtra uses innovative pools technology from Longitude LLC, a technology solutions company that is based in New York.

According to the company, the new product offers extraordinary competitive odds on Premier League as well as other matches throughout the world.

By using pools technology from Longitude, MatchXtra gives players a fantastic opportunity to bet on fixed odds-type market on the English Premier League top-tier club football competition as well as several other tournaments around the globe with betting options that include home/away/draw, correct score and both teams to score.

The new pool-based bets offer punters popular betting options, great value and the ability to bet without being knocked back or having their stakes restricted.

After soft launching in October on footballpools.com, MatchXtra has already seen the odds proving to be some of the very best in the market on several Premier League matches.

According to Conleth Byrne, the Managing Director of The Football Pools, the benefit to customers is that it is a pool mechanism and not fixed odds and the prices therefore become market-driven at low betting margins. He added that working alongside Longitude to develop this new concept has been a really positive experience and an important step for The Football Pools.

MatchXtra will be expanding in the next couple of months to cover a wider range of betting opportunities across a growing number of matches. Included in the new offerings is “Price Match” which enables customers to choose the odds at which they wish to place their bet, lay betting as well as multi-game betting, which are all powered by Longitude technology.

Longitude uses advanced mathematical principles and computing techniques in order to facilitate innovation in the gaming and wagering industry.